A podcast trailer is your chance to introduce yourself, outline your podcast’s themes, and let listeners know what they can expect in terms of content and frequency. But is there an ideal length for your trailer?
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Transcripts
Danny:
A podcast trailer is great for letting potential listeners what your show is about as well as helping promote your show across social media, newsletters and elsewhere. But how long should a podcast trailer be? Well, one thing to remember is it's not the same as a podcast introductory episode.
An introductory episode is more like a normal episode and can last anywhere between five and ten minutes. A trailer, on the other hand, is short, punchy and is meant to act as a quick way for you to tell listeners what to expect from your podcast.
Ideally, a trailer should have who you are, what the podcast is about, what listeners can expect as takeaways, how often you publish, what days you publish and where to find your podcast. The length of time can vary, but most effective trailers are normally between sixty and ninety seconds.
That's long enough to get across what you need and short enough to keep it punchy. Until the next time, happy podcasting.
