You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift.
It all started with my friend Calvin Correli. I brought him and his team to T&C because I thought it would be helpful to get our creative juices flowing.
He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history.
I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc.
The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on, and I forgot all about it.
Fast forward a few years, I wasn't working with Calvin any more. I get a call from him: "Hey man, I have a surprise for you. I bought you a War Room membership." Y'all, War Room was $35k to join! Calvin just gave it to me. I was absolutely dumbstruck. Truly speechless.
It would prove to be a defining moment in my life. I met people I never would've met (including Steve Sims, who launched my speaking career). I seized opportunities I never would've had access to. And, hopefully, no one minds me saying, I was able to shine in ways I never would've been able to shine.
In fact, War Room is where I met Perry Belcher; my Wicked Smaht wins caught his attention and ultimately led to him asking me to be his partner in the Driven Mastermind (his follow-up to War Room). I believe Driven may prove to be the biggest professional opportunity I have ever been given.
And I wouldn't have had any of it if my friend Calvin hadn't done for me what I was too afraid to do for myself.
For those of you who are afraid to invest in yourselves: I hope you'll see me as a cautionary tale. If Calvin hadn't pushed me, I would have missed out on so much.
Please, go out on a limb and just DO IT! Put yourself in the room that makes you the most uncomfortable. There's nothing more powerful for growth than standing firmly outside of your comfort zone.
Hopefully, I can do for you what Calvin did for me and give you the little nudge you need to go for it. Tell me, what's holding you back?
Driven Mastermind: https://drivenmastermind.com/
0:00 The Gift That Changed My Life
2:52 The War Room Mastermind
5:32 Joining War Room's Wicked Smaht
8:01 You get seen when you put yourself out there
10:07 Be willing to look a bit foolish
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I want to talk to you a little bit about investing in yourself.
And before I do that, I just
want to preface with the fact
that I have nothing to sell you.
And I say that because anytime anybody
says, you need to learn to invest
in yourself, it's always followed
by, and I have this course, I'm
this coach, you can do this thing,
join my membership, give me money.
I mean it in the real way.
I had of the most impactful experiences in
my professional life came on the heels of
a gift that was given to me by a friend.
I was working with my buddy Calvin
Corelli, who's the CEO of Simplero,
I was his fractional CMO, and I I
was horrible at that job, by the way
he and I were, roaming the halls of
traffic and conversion together which
I used to go to every year religiously.
It's one of my favorite events still is.
And at traffic and conversion, they
always had a booth for war room,
which was a huge marketing mastermind.
It was the longest, most successful
marketing mastermind in history.
It ran for like 13 years
and it was a who's who of,
entrepreneurs, not just marketers.
Like, I mean, if you were for real
in the business world, you were in
war room at one point or another.
And the booths were cool.
They were like, this black and silver
aesthetic and they had the velvet rope and
these couches that you could go in and sit
on if you wanted to, talk about joining.
And it was 35 grand to join at that point.
And I think it got up to
40 grand for the year.
And you would show up once a quarter.
With all these other hyper,
hyper, hyper successful people.
And you just learn from each
other and collaborate and talk.
And there'd be speakers and workshops.
And I wanted to join so bad.
And I mentioned it to Calvin.
I was like, dude, that's war room.
Like I got what I wouldn't
give to be in war room.
And Calvin's like.
Why I Revenged, you joined yet?
And I gave him every excuse you could
possibly think of, it was like, nah, I'm
not ready, soon, the money's tight, and
then, I might not be able to make the
dates, whatever it was, it was just non
stop excuse making cause I was terror
stricken I was terror stricken, I could
have swung it financially, and what's
interesting is the minute I joined, I,
Recouped my cost first meeting just based
off of the people that I met and I was
capable of and what they needed But that's
not why you should join those things
incidentally just as an aside that said
we moved on I figured that was the end of
it and then it must have been like a year
or two later it was a long time later.
I hadn't been working with calvin
for Much longer after that.
I get a phone call from Calvin.
He and I stayed buddies.
I still really love him and he
goes, Hey, man, I got you something.
I got you a seat at war room.
And I was blown away.
. Super generous.
Imposter syndrome haunted,
and it was amazing.
It was so much fun, everything I knew
it could be, and there was just all
these, brilliant people and super
successful, one guy's business just
went public, and somebody else just
started a little teeny sass product,
and I'm like, oh, what's the name of it?
And then they give me the name,
and I'm like, oh, it's not
a little teeny sass product.
It was like the belle of the ball at the
time, and I'm just sitting right next to
them, and at the table listening to people
with problems that you can't even fathom.
It was so cool but I didn't feel like
I belonged at all, you know, I was the
dumbest, poorest, least successful,
least experienced human in that room
and it was big, , War Room got close
to 400 members at its peak you're
showing up these Beautiful, opulent
hotels and resorts and it was just
an easy place to be intimidated by.
But, at the end of War Room, they had
this competition called Wicked Smart.
You don't pronounce the R.
And everybody submits, not, you but
like a ton of people, I think a third
of the room generally submits an idea.
You submit an idea.
It has to be proven.
This isn't like a concept that you have.
This is something you've done in
your business and you have to be able
to present in five to ten minutes.
And this is the last event of every
War Room, and I think it has been
since the beginning of War Room.
And it's one of the things that people
look forward to the most, because you
get just a Like freight train of ideas
one after the other and they're the best
ideas from the smartest people in the
shortest period of time It's so much fun.
And they usually would open up the bar.
So people have been drinking.
So just got like really irreverent
but high high value and so everybody
submits and then they shortlist the
submissions and they pick like the 10
or 15 best And then you just go through
those folks and, can take an hour
and a half to get through everybody.
But they get on stage,
they pitch their idea.
The founders, Ryan, Richard, and
Roland and Perry in various degrees.
I think Perry was always up there Ryan
was always up there, and then sometimes
it'd be Roland, sometimes it'd be Richard.
Which is relevant because, you know,
Richard was always a lot nicer.
Than Perry or Ryan were.
Roland never really poked much fun at me.
But, you'd get up there and they'd ask
you questions and then, they'd also
rip into you sometimes or make jokes.
Anyway, I submit for
War Room's Wicked Smart.
The first time I submit My submissions,
not only not accepted, but Ryan
shot it right out of the sky.
I love Ryan, by the way.
He's a really, really
And what I love about Ryan is
he's very honest, real direct.
And so the first time I submit, he
actually ended up being at my table for
some reason, which is really unusual.
But, you know, I was like, hey
man, what do you think of this?
And he goes, nah, I don't think
that's going to fly, man, because...
And it just ended up not
being broadly applicable.
you know, that was a little humbling.
But worked up my nerves,
submit the second time.
I'm one of the shortlist and I go up there
and I present the idea, which ended up not
even really being my idea at that time.
It was my business partners.
It was a tracking or a targeting
tool we were using inside of
Google ads and I won Wicked Smart.
it was amazing.
it was a feeling that I was very
quickly addicted to because then the
rest of my life for the entire time
I was in War Room was dedicated to
winning those Wicked Smart awards.
And I won every time I went five times
in a row, which was a War Room record.
And what's cool about that is they
ended up sunsetting War Room, which
is tragic because I loved it so much.
they sunset War Room, the founders
went in a different direction, so Ryan
and Roland started their own thing.
And then Perry spun
off and started Driven.
or wanted to start Driven.
And I got a phone call from Perry,
who I didn't know very well.
I've always respected.
And he goes, hey man.
Do you want to start a mastermind with me?
I'm like, what on earth?
why of all smartest, most successful
people in the whole wide world, and he
calls me and it was my wicked smart wins.
You know, I'd show him that I was
capable of something other than sitting
in a corner and listening And then
he asks me to be his business partner.
It was, it's me Perry
Belcher and Jason Fladlin.
And Perry and Jason are legitimately
nerd famous and uber successful
and I'm, you know, kind of the
up and comer you might say.
But it's because...
My buddy Calvin gave me a gift.
It's because I actually showed up
because that was a thought in my mind,
too You know, even though this very
expensive gift was dropped in my lap.
I thought to myself like man.
I just don't want to go there So
intimidated by it and then when I showed
up I put myself out there and then after
having put myself out there I was seen
Which happens when you put yourself out
there you get seen and sometimes you get
seen in a negative light and sometimes
it doesn't go your way and sometimes you
get seen in a positive light and you get
to shine a little and you get to shine a
little and The result of that was me being
one of the co founders of what I think is
going to become and it's maybe arrogant
to say, but I think Driven Mastermind
is going to be better than War Room.
And I'm blown away still that
I get to be a part of it.
Especially in the role that I'm currently
serving in because Perry very easily
could have just been hey man I'll
you know put you on faculty if you're
willing to talk every now and again.
I'd have jumped at that But you
know to be a co owner and get to
guide the direction Here's what
I'm saying, and I didn't do this.
Well, by the way, so I'm giving you advice
I didn't take myself but go for it I'm not
telling you to join Driven, the time is
right, come join Driven, give us money.
But that's not it right now.
There's something else for you.
And I know that for a fact, because
it's, it's true for everybody.
We all have that, the booth that we
were too afraid to get close to, right?
Or the person that you're too
afraid to talk to, or the job
you're too afraid to apply for.
Or the person you're, dying to
ask out, or whatever, like I'll
try to keep it professional.
Just go for it.
Go try and then fail a little
first time I submitted for wicked
smart I did not get accepted.
I actually was told why my idea was bad
by one of my entrepreneurial heroes,
you just kept trudging along and the
interesting thing about it is I'm not
the most qualified person to be Perry
Belcher's business partner Probably by
a long shot I can name 20 off the top
of my head that would be better and
smarter But I put myself out there and
they didn't and he saw me So go for it.
Put yourself out there, go out on a limb
be willing to look a little foolish.
And I think you'll be really,
really pleasantly surprised by what
happens on a long enough timeline.
That's the other piece is you have
to give it a long enough timeline.
But if you can do that and trust
in Providence or fate or God or
whatever it is that you want to
attribute it to I've never not been
rewarded for going out on those
types of limbs, which is interesting.
it's an interesting Pavlovian
experience because every time I do
it I get rewarded and yet for some
reason I'm still so hesitant to do it.
Videos like this for an example.
Y'all every video I shoot I feel a
little stupid I feel a little stupid.
Hey, I'm sitting here in my office.
I'm by myself Or actually that's better.
Sometimes my wife's outside my office,
you know, she's in the house She's not
listening outside my door, but she's in
the house and I'm thinking like she can
hear my voice You can hear me talking.
She thinks everything I'm saying is
stupid and I Don't know if that ever
goes away And those are just my thoughts.
She doesn't really think that.
She's never said anything.
She's never been anything but supportive.
People on YouTube have never
been anything but supportive.
I don't get negative comments.
Not many, you know, I get
nothing but like really kind.
Sometimes I get low views.
Just a lot like a negative comment,
but for some reason I still feel silly
and, self important and obnoxious.
just sitting in a room by myself
staring at a little black box,
talking about my thoughts and ideas.
But I go for it.
Having done so, I've got 25, 000
subscribers on our YouTube channel today.
My YouTube channel is the
single most important marketing
mechanism we've ever had.
Blows me away.
Perpetual traffic, same thing.
I got that because I was a guest.
And Ralph like talking to me
and he just lost his co host.
Right place, right time.
But I've been a guest on
podcasts doing the work.
man, if there's anything I can
inspire you to do, just go for it.
Just do it.
Do it poorly.
Give yourself permission to do it poorly.
Give yourself permission
to say, you know what?
I don't know how to be a podcast
guest, but I'm gonna go do it anyway.
And I'm just gonna submit a couple
of times and my first couple
of ones might go really bad.
I'm gonna do my best.
I'm not telling you to set out
intentionally to do it bad.
But give yourself permission to be the
amateur, to be the fool, you know, to
be embarrassed, to feel silly, to blush.
And the first time will suck, and
the second time will be a little bit
better, and by the third time, it'll
be as good as anybody else, right?
Isn't that in that's just
sort of how it works.
So grateful to Calvin.
Changed the entire trajectory of my life,
just by, shoving me out front and center,
and giving me the opportunity to be seen.
And you deserve that opportunity
too, but , it's probably going
to have to come from you.
not all of us get Calvins.
Maybe you can be the Calvin
for somebody else, but maybe
you can be the Calvin for you.
the biblical adage, treat others as you
want to be treated that'll cut both ways.
That means you need to treat yourself as
though you're somebody worthy of being
cared for, because the way you treat
yourself is the indication to you as
to how you should be treating others.
Anyway, for whatever this is worth, I feel
silly, but I'm still gonna post this one.
I'm gonna go for it, and
we're gonna see what happens.
I appreciate y'all watching.
I'll see you tomorrow.