"When emotion comes into play, it livens up what you're watching or listening and makes it relatable. When you have emotion, it livens up the copy, it makes it more readable. It takes the audience on a journey from the time before your product and service to the promised land of a better life by using that product and service", declares Lee Barnathan of LB Communications.

Lee points out that businesses aren't taking advantage of storytelling when writing the copy on their websites. Copy that focuses on features and functions lacks the emotion that make them relatable. Lee cites an example of an experiment conducted on eBay where a basket of common goods described factually sold for $250. But when these same basket of goods were described using heartfelt stories, they sold for almost $8,000, over a 31X increase in revenue. Listen to the end for Lee's generous gift to our listeners.

Show highlights

02:25 Businesses aren't taking advantage of the power of storytelling.

04:56 Go beyond features, functions, and benefits.

05:58 How to get a 3,100% increase in price using stories in your selling.

10:01 Don't wait to tell the story of your business.

11:01 4 step process for telling the story of your products and services.

13:55 Learn about Lee. Email Lee at lee@leebarnathan.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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