Eric Ries is author of The Lean Startup, founder of the Long Term Stock Exchange, and now author of a terrific new book called Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great. Eric's central argument is that even the most mission driven companies will, over time, succumb to what he calls financial gravity and lose their soul. The solution, how to become incorruptible, is to design structural protections early. The good news is that there are numerous examples hiding in plain sight. Eric and Darren talk about Sol Price and Costco, Novo Nordisk, Eric's work with Anthropic, and what he calls a spiritual holding company. And in the last stretch, they explore Eric's own inner journey, deeply personal and spiritual, that sits underneath all of it.

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One of One is produced by Darren Gold, Emily Shaw, and Karen Welsh. Engineering by Aja Simpson.