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The Women Conquer Business show is an educational how-to

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women in business podcast.

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That features stories, marketing news and real life experiences

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from fun and friendly hosts.

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Jen McFarland and Shelley Carney.

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Join us as we dive into the details.

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So you can slay marketing, overwhelm, streamline processes

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and amplify your impact.

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You'll learn strategies and tactics, leadership skills, and practical advice

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from successful women entrepreneurs.

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To help you grow, nurture, and sustain your

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business.

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Hey, hello.

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Welcome to Women Conquer Business, I'm Jen McFarland joined by the

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wonderful, fantastic Shelley Carney.

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Woohoo.

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And today we're gonna talk about how to expand your reach on social media.

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With effective engagement.

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This is what we all want, right?

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Reach people.

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How do you increase your engagement and reach on social media?

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In 2022, the landscape is changing.

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How we communicate on social media is changing and every entrepreneur and

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small business owner needs a strategy for using social media effectively to

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increase their visibility and credibility.

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So that's exactly what we're gonna talk about today, but first we'll have some

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breaking news and we're gonna talk about what we've been up to over the last week.

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So Shelley, why don't you lead us off?

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Yeah.

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Okay.

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Yesterday I got up in the morning and I was going on my walk and I opened

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up my podcasting app and I saw, Hey, there's a new episode on this podcast

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that I like to listen to called Chasing the Insights with Vince Warnock.

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And I was like, it's me.

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I was on the, on, on his show and now I recorded it back in April.

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When you finally get around to being on it, it's all excitement again.

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So I was on Chasing the Insights, I talked about consistent content

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creation and distribution.

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And I had a great time.

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I love getting into that with him because he is so experienced at marketing.

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He was the CMO at Cigna for many years.

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He's from New Zealand and he's just a very full of life, full of excitement, a guy.

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So he's fun to collaborate with.

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And I sent it out, shared it out with all of my Closest friends and family on text.

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And Jen was one of those people, but my brother was one of those people too.

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And he sent me this wonderful message about how great it was to learn more about

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what I do and how I was clear and concise.

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And he, because of that, he really understood that world, that he'd

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never, he'd never looked into before, because he's not an entrepreneur.

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He works for a large company.

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He works for pet smart.

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And so he's always worked for large companies like that.

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So being an entrepreneur is a mystery to him.

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So he really got a lot out of it.

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I hope that, oh, cool.

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If that's something that you're interested in that you go check it out as.

Jen: 00:03:00

Yeah.

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I haven't had a time to listen to it yet.

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As I was telling Shelley before the show, my mom is visiting from

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Boise, Idaho, and her birthday is tomorrow . So we have been hanging out

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and getting a lot of the, to do list things that I've had around the house.

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I feel like when it's summer, all of sudden I'm like fix up the house mode.

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And so we've been running back and forth to home Depot and like taking care of all

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the things that have been on the list.

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I haven't had time to listen to the podcast I've been taking

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breaks to meet with clients.

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It's the, it's been opposite week.

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Usually you meet with clients and do all of the work and then

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you do house stuff afterwards.

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This week has been opposite where I've been just doing all of the house

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things and visiting and all of that.

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And then coming back and meeting with clients.

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So it's been really fun.

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I haven't had a chance to listen to the podcast yet, but I will.

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And in terms of breaking news, I haven't, to be honest, been keeping up

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on marketing trends as much this week, because I've been having a good

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time visiting with mom and stuff.

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So what I did do this was right before mom came, I have a marketing

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person that I really appreciate.

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His name is Mark Schaefer.

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He wrote the book Cumulative Advantage, which I think everybody should read.

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if you have a business and you wanna get traction, he's a futurist

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and a marketer and he's a realist.

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So he, and he studied, I think it's under Peter Drucker, somebody like,

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so he knows business management and then he talks also about marketing.

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And what I appreciate about what I appreciate about his books are they

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are not just fluff high level stuff.

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It's really about how to do some of these things.

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So I went on his website.

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He's also, he also wrote marketing rebellion, which

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is another fantastic book.

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And I went on his website and I saw that he had a crypto

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coin available called rise.

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And I was like, oh, now I'm curious.

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And so I went and I bought some $RISE coin, and I also, he, part of it is that

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he has this community based on crypto.

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He's like learning about crypto too and talking about it and has like a community

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for the people who buy rise coin.

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His tagline is something like rising above the noise, I think.

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And that's why it's called the rise coin.

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What fascinated me the most.

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And if people have been listening to this show for a while, I'm usually pretty down

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about crypto and NFTs and stuff as being a distraction for many entrepreneurs.

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And I think it's because a lot of the chatter about it, isn't about how you can

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use it as a creator, as an entrepreneur to really use it as your advantage.

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It's more like you should just get into crypto and it's all very

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vague and making it sound like it's a get rich quick scheme.

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Yeah.

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This is different in that.

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Mark Schaefer has created community around it.

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You buy crypto.

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It's not very expensive.

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I think I got 200 coins and it was like 20 bucks, so it's not a big thing,

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but then you get bonuses just by being part of the community and access to

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information and all kinds of stuff.

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And one of the reasons I was willing to do it was not only because I respect

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him and the work that he does, but also because the company he's using, which

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is rally.io is environmentally friendly.

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What many people maybe don't realize is that most crypto

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is an environmental disaster.

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Like the amount of energy required to mine, like a Bitcoin.

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Phenomenal.

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So it's always been a big disconnect for me that so many young people really

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want to save the environment and they want to do crypto because those two

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things, they don't really overlap.

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So I've been looking into it.

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You bought tilt and that was, or got some tilt by subscribing.

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And it was on rally.

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Yeah.

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Now Ann Handley

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on it.

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That's what I've been seeing.

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$TILT is more of a, you earn it by signing up by getting other people to sign up.

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They also have, they.

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It's Joe Pulizzi.

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And he also put together the CEX Creator Economy Expo.

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And he also had a ticket that you could buy a V I P ticket.

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That was a an NFT so that if you purchased that you were giving more money for

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that, but it's an everlasting ticket that you can always go to the next CEX

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until you decide you're done with that.

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And then you can sell it to somebody else.

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So he's incorporating the, that into his business as, a special VIP add-on

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that you can, if you want to be really a big fan, a big involvement

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in that event or that company, then you can earn that or buy that.

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And then it's just, it's more about investing in that company.

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Yeah.

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And that was, a lot of what we shared last week came from tilt.

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We were giving our own insights based on their creator survey that they did.

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And part of that survey was talking about NFTs and coins and things.

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And it was the first time that I'd seen it used in a really

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positive, like business context.

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And so Ann Handley's on there, Mark Schaefer's on there.

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Tilt, I can't say Joe Piluzzi, is that how you Joe Pulizzi, Joe

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Pulizzi and Brian Fanzo and a bunch of other people are on there.

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So anyway, all of which is to say it's interesting.

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I'm seeing it being used in a way to bring people together.

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Of course you join a lot of these communities and then you can be on

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discord, which is a really popular.

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Blockchain slack channel really.

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I've been in a few of those and you can do that through a lot of these too.

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So it's interesting.

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A lot of you're probably like well I already did crypto , but it's

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interesting to see it being used in a very structured way that can really

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benefit small businesses and creators that isn't, or doesn't feel like a

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pyramid scheme to get rich quick, which has always been my concern with it.

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I've seen a lot of things like that in the last

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it's more of a, I've joined this club and here's my little

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badge of honor than I joined this

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club.

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Yeah.

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Yeah.

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So I thought it was neat.

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Maybe I'll make a coin at some point.

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I don't know.

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Seems like fun.

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Why not?

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Yeah.

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We Toby and I actually had real coins that we had made and , yeah.

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So we're like, okay, we're just a little too far ahead of

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our it wasn't a crypto coin.

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It

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was a real one.

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So now you can take, but you can take that design and make it

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into a rally coin if you want.

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Yeah.

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Say it's

Shelley: 00:09:36

I still have mine for one side and it's our logo on the

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other side and it's our colors.

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Purple and gold.

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So it's an actual coin.

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Yeah.

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Yeah.

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And I have the one that you gave me from She Podcasts after I did my interview.

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Oh, that's right.

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So for reals, it's cool.

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And it's just cool.

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It's cool for people to have a token of appreciation.

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And it's a literal token.

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Like it's not just like a thank you.

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So I think that this is pretty interesting, are

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you ready for the training?

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Yeah, let's

Shelley: 00:10:05

get into

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it.

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Okay.

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We don't have sound effects today.

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Oh,

Shelley: 00:10:12

how was that?

Shelley: 00:10:13

I liked it.

Shelley: 00:10:14

That's

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all I got.

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That's fun.

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I like the, I do the eighties video game stuff, but that's a that's groovy.

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I like that.

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Yeah.

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Yeah.

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So today we're gonna talk about how do you increase your engagement

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and reach on social media in 2020.

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TA . And we're gonna talk about that because Jen has been really

Shelley: 00:10:32

doubling down on her social media engagement and it's been working

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for her and I wanna dig into what's working and how she's doing it and how

Shelley: 00:10:40

she schedules that makes time for it.

Shelley: 00:10:43

So go for it, Jen.

Jen: 00:10:44

Yeah.

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So we'll talk about a couple of different things.

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One of the things that I've been talking about in my newsletter and

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the newsletter's actually part of it.

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So that's why we'll talk about this, but in the newsletter, I've talked

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about social media a few times and I've noticed that it's super popular.

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I think I sent you, did I send you that screenshot of like I sent out a newsletter

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and three minutes later, I had a spike on my internet or my website because within

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three minutes everybody saw it hit and then they just all went to the website.

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So it's pretty fascinating stuff because I don't consider myself to,

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I'm not like a social media manager.

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But I've been doing a lot of tests on what works, what doesn't work.

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And also as a casual observer of how people respond to certain

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things in the conversations that are going on social media.

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So I've been sharing that.

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And so what I wanna kinda lead off with is what the purpose of social

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media is because in the small business community, there seems

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to be some confusion about that.

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Or somebody on the internet is sharing bad tactics and people

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keep doing it over and over again.

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And I keep thinking I'm not gonna have to talk about this anymore

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because people aren't gonna do this, but they keep doing it.

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So I feel like I need to share it.

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So the purpose of social media, just to start off with are things like brand

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awareness, meaning you stay top of mind, people remember who you are, you.

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Talk about the things in your sphere of knowledge and influence.

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The second thing you can really use social media for, especially since

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COVID, this is something that's really shifted is customer service.

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So a lot of people now are using social media as the customer service channel.

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The third thing is sharing fun and interesting posts.

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So part of what you have to do is think about the things that you're

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influenced by the things that you think are fun or interesting.

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And you share that with other people , you don't just keep it to yourself.

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You share that.

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And then the last thing really is thought leadership.

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These are blogs and podcasts, but these are also articles and things

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that it's not just owned media.

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It's also.

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Media owned by other people, meaning things that other people have

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written podcasts that you've been on.

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All of these things are the purpose of social media.

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You're gonna notice nowhere on this list.

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Have I said sales, social media, what I know?

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You can promote things you can get, you can generate excitement around an event.

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It's not the place really for hard sales.

Jen: 00:13:23

Sorry.

Jen: 00:13:23

Turns people off.

Jen: 00:13:25

I, I had an example of this it was yesterday.

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I was, I told Shelley about this as much as I've been working around the house,

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I'm still monitoring, some things.

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And I had a friend or a connection request on LinkedIn and this person

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said, oh, my daughter drew a picture.

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And it's in my, in.

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Chat or whatever, in my messages.

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And I was like, oh, this is gonna be really bad.

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Isn't it?

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. And I cause I'm like, there's no way.

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This is like a salesy, like connection request.

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There's no way that this person is having their daughter actually draw pictures, so

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I go over there and they had used like a crayon script font and written like all

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of their, it wasn't drawn by a child.

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And it was like all of their kind of high level sales copy.

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in a crayon font next to my logo.

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And I was like, this is really bad.

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This is worse than.

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Racing up to somebody at a networking event and jamming your business card

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in somebody's mouth of walking away and , which is really what that feels like.

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And I think that people just don't think about it, like in real

Jen: 00:14:36

life, if you would just walk up to somebody and be like I do this ma and

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leave that's not really networking.

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, you're not building relationships, you're not doing anything.

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And I've been to some networking events where people are really just

Jen: 00:14:52

shoving business cards in everybody's hands and that kind of thing.

Jen: 00:14:55

And it's a turnoff.

Jen: 00:14:56

Like I later look at it, this was both in the before times.

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I don't think people really use business cards anymore.

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This is before COVID.

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But in the before times, like I'd have all these business cards and I'd be like, I

Jen: 00:15:05

don't even know who these people are, but the people that may or may not have even

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given me a business card that actually talked to me, I remember who they are.

Jen: 00:15:13

And it's the same thing on social media.

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So the people who like to just slide into DMS and make the

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sale, that's a big turnoff.

Jen: 00:15:21

It doesn't mean that you don't do that.

Jen: 00:15:23

There is such a thing as social selling.

Jen: 00:15:26

It means that you don't just come out of the gate with it.

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and that's the difference.

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There's a difference between being tactical, being strategic, finding

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the right time to do that and saying, hi, my name is Jen and shoving a

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business card in somebody's face.

Jen: 00:15:43

That's different.

Jen: 00:15:44

Those are the difference.

Shelley: 00:15:46

Yeah.

Shelley: 00:15:47

I let me share something as well.

Shelley: 00:15:49

So I got a connection on LinkedIn and this guy he sounded he would be in my realm.

Shelley: 00:15:54

So I went ahead and accepted the connection and then he just, and

Shelley: 00:15:57

he's doing friendly questions, how do you feel about this?

Shelley: 00:16:00

And what's going on with that and what, what.

Shelley: 00:16:03

Like software do you use for your multi streaming?

Shelley: 00:16:05

And so I'm like Streamyard, duh, and and then he got to like the fifth

Shelley: 00:16:09

question and I answered it shortly.

Shelley: 00:16:11

And then I said, if you'd like to know more about what's going on

Shelley: 00:16:14

in my life, go ahead and subscribe to my LinkedIn newsletter.

Shelley: 00:16:18

Because it's there, it's out there for everyone to see.

Shelley: 00:16:22

So if you are trying to connect with somebody and they have a social media

Shelley: 00:16:27

presence, go find out about them, instead of asking stupid questions

Shelley: 00:16:31

that you could have just looked on their Facebook page or their LinkedIn

Shelley: 00:16:34

page and found out for yourself.

Shelley: 00:16:36

And instead of asking them those things, ask them deeper

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things that nobody asks them.

Shelley: 00:16:41

That's not on your front page, get into a real conversation instead

Shelley: 00:16:45

of just this, these, oh, it just irritates me something fierce.

Shelley: 00:16:50

Number one, if they misspell my name because it's out there everywhere.

Shelley: 00:16:54

And number two, asking me questions that are answered on the first

Shelley: 00:16:58

page of my Facebook or my LinkedIn

Jen: 00:17:00

just go along.

Jen: 00:17:00

Yeah.

Jen: 00:17:01

A clever thing.

Jen: 00:17:02

So my LinkedIn coach, Andy Foote, he's also a thought leader on LinkedIn.

Jen: 00:17:09

He does a thing cuz he has.

Jen: 00:17:13

Hundreds of thousands of followers or to, tons and tons of people.

Jen: 00:17:16

He's been doing LinkedIn for years and studying it and researching

Jen: 00:17:19

it and he talks about it.

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So what he does is he buries in the copy.

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So you actually have to read in order to be his LinkedIn friend, you have to read

Jen: 00:17:29

the copy and he puts something in there.

Jen: 00:17:31

That's like somewhere in there, I don't know where it is now, but somewhere in

Jen: 00:17:34

there he puts something like, if if, if you ask, if you want to connect, use this

Jen: 00:17:40

code word to let me know you read it.

Jen: 00:17:43

Yeah.

Jen: 00:17:44

And I think it's so brilliant, because he doesn't wanna just

Jen: 00:17:46

be a connection with everybody.

Jen: 00:17:48

He wants most people to follow him and he knows that you've at

Jen: 00:17:51

least read the profile if, and gone and taken the time to do it.

Jen: 00:17:56

What it sounds was happening with the questions there's software out there that.

Jen: 00:18:02

That's not even technically, it completely breaks the terms of service

Jen: 00:18:05

on LinkedIn, but people use it where they're sending you like a welcome

Jen: 00:18:11

series, automated welcome series.

Jen: 00:18:13

On LinkedIn and they just ask all those questions.

Jen: 00:18:16

And that's also a turnoff because there's nothing personal about it.

Jen: 00:18:20

You're just trolling people for information.

Jen: 00:18:22

You might not even be reading the response, but if they get to a certain

Jen: 00:18:25

point, then the next automated one is do you want my widget or whatever, and

Jen: 00:18:30

my favorites are all of the requests and things that, what's really ineffective is

Jen: 00:18:35

when it's clear that somebody is trying to sell me something that I'm an expert in.

Jen: 00:18:40

I think that happens a lot too.

Jen: 00:18:42

Like I'm like, just read it, find what I do.

Jen: 00:18:45

Yeah.

Jen: 00:18:45

So these are all the things that are turnoffs, but what really turns people on,

Jen: 00:18:49

which is really what we wanna talk about are remembering that social media social.

Jen: 00:18:56

So think of it like a conversation, think of it.

Jen: 00:18:59

What would happen if I met this person on the street and

Jen: 00:19:05

that's a good place to start.

Jen: 00:19:06

Think of it as if you're talking about things with a client, with a friend,

Jen: 00:19:11

but not in the super salesy part.

Jen: 00:19:14

You want people to want more from you because they enjoy you.

Jen: 00:19:19

and you'll turn people off.

Jen: 00:19:21

They'll stop reading you if it's not interesting.

Jen: 00:19:24

So the way to do that is to really create a strategy for visibility and credibility.

Jen: 00:19:31

Like you have to really think about.

Jen: 00:19:34

What it is you're putting out there and it takes a little bit more time, which

Jen: 00:19:38

means you might not have as much content and that's okay, but you need to create a

Jen: 00:19:42

strategy for visibility and credibility.

Jen: 00:19:45

So one of the places to start, and we should put a link,

Jen: 00:19:49

maybe I should use this hand.

Jen: 00:19:50

We should put a link in the YouTube channel for sure, to get

Jen: 00:19:54

people to go to that elsewhere.

Jen: 00:19:57

We'll put a card up and then we'll also put it in the show notes to

Jen: 00:20:00

go to our topic clusters episode.

Jen: 00:20:03

And that's how to generate content ideas in the framework, or in the

Jen: 00:20:07

episode, we talk about it in terms of the blog, you can also use the

Jen: 00:20:12

tools and the framework in there to generate ideas for social media.

Jen: 00:20:16

There's nothing like if you're generating ideas about your thought leadership and

Jen: 00:20:21

what you know, and how you help people, you can use that in any way that you want.

Jen: 00:20:25

You can write blog posts and then also post about it on social media.

Jen: 00:20:30

A lot of people can consume content in different ways.

Jen: 00:20:34

Some people prefer blogs.

Jen: 00:20:35

Some people prefer videos.

Jen: 00:20:37

Some people prefer podcasts.

Jen: 00:20:39

You need to create a general list based on major categories of how you help people.

Jen: 00:20:47

And then you need to figure out how it is that you want to share it.

Jen: 00:20:52

And you have to realize that some of the, some of what you do in a social

Jen: 00:20:57

media strategy is it's really, it's about commenting on other people's things.

Jen: 00:21:04

So that's one of the, one of the tests that I ran that's

Jen: 00:21:07

in the newsletter as well.

Jen: 00:21:08

And my newsletter are, they are all articles on my website.

Jen: 00:21:12

So there's one called.

Jen: 00:21:15

I guess like the art of social commenting and then the other

Jen: 00:21:18

one is about social sharing.

Jen: 00:21:20

But when we, when it comes to, what do I do on social media?

Jen: 00:21:25

if you don't have time to post a lot, go comment on other people's stuff, go find

Jen: 00:21:31

people that are in your area or adjacent or people who might be your ideal client

Jen: 00:21:39

and watch what they post and then comment on it and share what it is that or how you

Jen: 00:21:44

can help in a way that offers value that isn't just sending someone to a website.

Jen: 00:21:50

It's about like really breaking stuff down and talking about it.

Jen: 00:21:54

There are entire websites or entire like kind of quasi social media, places like

Jen: 00:21:59

Quora, where you can go and do that.

Jen: 00:22:01

But you can also do that on LinkedIn.

Jen: 00:22:03

If you see something that's really interesting, that's a chance for

Jen: 00:22:07

you to stop the scroll and comment on what somebody else has said.

Jen: 00:22:12

And it positions you as a thought leader.

Jen: 00:22:14

If you are professional and you are sharing something

Jen: 00:22:18

of value to other people.

Jen: 00:22:19

And one of the tests that I ran that I talked about in the newsletter

Jen: 00:22:23

is the number of connections and followers and impressions that I was

Jen: 00:22:30

getting to my profile to other posts based on doing nothing else, except

Jen: 00:22:36

commenting on other people's posts.

Jen: 00:22:39

It makes a tremendous difference because when you comment on

Jen: 00:22:42

other people's posts, guess what?

Jen: 00:22:44

You're expanding your reach beyond your own followers and into you're opening the

Jen: 00:22:50

door for other people to find out about you find out what it is that you do.

Jen: 00:22:54

And people get curious.

Jen: 00:22:56

They may like your comment.

Jen: 00:22:57

They will go and look at what else has this person got to say?

Jen: 00:23:01

And there is, it's easy to track the data you can go out and you can

Jen: 00:23:05

comment a lot on a lot of things.

Jen: 00:23:07

And then look at the statistics in, LinkedIn, Facebook, all of the

Jen: 00:23:13

other, whatever social media platform you're using to see the increase.

Jen: 00:23:17

And in the newsletter I talk about like I've had this huge spike of interest

Jen: 00:23:23

in what it is that I'm doing only by commenting on other people's stuff.

Jen: 00:23:27

So if you are a lurker.

Jen: 00:23:30

And you don't like social media, but you like to read what else is going on?

Jen: 00:23:35

Take a break from just lurking and comment on other people's thought

Jen: 00:23:40

leadership comment on what's going on in other people's lives.

Jen: 00:23:44

Think about how you can help all of this stuff.

Jen: 00:23:47

It boosts your visibility, it boosts your credibility.

Jen: 00:23:50

And if you don't feel like you have time to create a lot of

Jen: 00:23:53

stuff, it can really help you up.

Shelley: 00:23:57

Yes.

Shelley: 00:23:58

And can you give us an example of, you don't need to name names, but why did

Shelley: 00:24:03

you pick the people that you picked and which one seemed to work best for you

Jen: 00:24:09

in commenting?

Shelley: 00:24:11

Yeah.

Shelley: 00:24:11

Who, what type of people did you choose to comment on their posts

Shelley: 00:24:15

and what kind of comments were you making that got the most value for.

Shelley: 00:24:21

You and them,

Jen: 00:24:22

It's interesting.

Jen: 00:24:22

I think recently one of the things, there was a post about how you can reach

Jen: 00:24:29

out to introverts in presentations.

Jen: 00:24:33

And I give a lot of presentations and I learned a lot from that

Jen: 00:24:38

post and I, what I said was.

Jen: 00:24:40

Or no, it wasn't I translated it into speaking engagements.

Jen: 00:24:43

They were talking about in meetings, how you get introverts to participate

Jen: 00:24:47

in a meeting and believe it or not, despite all the evidence to the

Jen: 00:24:51

contrary for anybody who's watching right now, I'm actually an introvert.

Jen: 00:24:55

So when I'm in a meeting and even slightly uncomfortable, I am very

Jen: 00:24:59

unlikely to just jump in and share ideas.

Jen: 00:25:03

Like I, I need to feel like I have time to really consider things.

Jen: 00:25:06

Like I have a chance to really engage.

Jen: 00:25:08

So what I said, and this was a whole thing about how to

Jen: 00:25:12

engage introverts in a meeting.

Jen: 00:25:14

And I was like, wow, this and my comment was, wow, this is really important.

Jen: 00:25:20

I'm an introvert.

Jen: 00:25:21

I think more people need to consider that.

Jen: 00:25:25

Not everyone can just jump into a conversation that some of us

Jen: 00:25:28

need to really think about it.

Jen: 00:25:30

And as someone who does a lot of public speaking, This is something I feel like I

Jen: 00:25:36

need to think about are the introverts in the room who maybe don't wanna raise their

Jen: 00:25:42

hand and maybe don't wanna participate.

Jen: 00:25:44

I do a lot of teaching and presenting and sometimes people

Jen: 00:25:47

aren't as willing to ask questions.

Jen: 00:25:50

I think I could do this and really honor the introverts in the room.

Jen: 00:25:55

What do you think?

Jen: 00:25:57

And so the author of the post commented and then other people were like piling

Jen: 00:26:01

on with what they thought could happen.

Jen: 00:26:03

Like in the context of speaking engagement, that's the thing, like I'm

Jen: 00:26:07

positioning myself, I'm saying, wow I really appreciate what you wrote.

Jen: 00:26:11

I can relate to that as an introvert and the positioning part.

Jen: 00:26:17

I talk in public a lot.

Jen: 00:26:19

I share these types of things with people.

Jen: 00:26:21

Here's how I think I can take what you've taught me and apply

Jen: 00:26:25

that to the work that I do.

Jen: 00:26:27

And it just shot things up through the roof.

Jen: 00:26:29

Now, who do I follow?

Jen: 00:26:30

Certainly you wanna follow the people in your own industry.

Jen: 00:26:34

So I follow a lot of marketing people and sometimes I comment

Jen: 00:26:38

on things like Semrush.

Jen: 00:26:41

That's an SEO company.

Jen: 00:26:43

Recently.

Jen: 00:26:43

I shared a post from Rand Fishkin.

Jen: 00:26:46

He owns Sparktoro and gave my insights on that.

Jen: 00:26:49

So I do things like that when I share it.

Jen: 00:26:52

And I'll comment on those, but a lot of times I'm commenting on

Jen: 00:26:57

posts of people who are potentially someone that could be a client.

Jen: 00:27:03

They're not necessarily in my industry.

Jen: 00:27:05

I'm not pitching them as like I, , that I wanna have them as a client, but

Jen: 00:27:09

what I tend to do is post, I really appreciate really smart people.

Jen: 00:27:13

I love working with really smart consultants.

Jen: 00:27:15

And so I seek people out that are gonna share something interesting with me.

Jen: 00:27:20

And if it strikes a nerve, then I comment on.

Jen: 00:27:23

And at some point, if it works out that they work with me, that's great.

Jen: 00:27:27

If not, I feel like all of us smart people follow each other and

Jen: 00:27:31

it's a way to increase reach.

Jen: 00:27:33

So that's my commenting strategy.

Jen: 00:27:35

I think that people like Bridget Willard and a few other people who provide

Jen: 00:27:40

social media management and have a lot more strategy around this they

Jen: 00:27:44

probably have a number for like how many comments you need to do in a day.

Jen: 00:27:48

How many people you need to follow for me?

Jen: 00:27:52

I think that for everybody out there, you just need to start following

Jen: 00:27:56

more people and you need to start commenting on more things because

Jen: 00:27:59

that's how you reach the people.

Jen: 00:28:01

You don't know if you're a lurker and you're only blasting

Jen: 00:28:05

like your events and you're not commenting on other people's stuff.

Jen: 00:28:08

You're missing like the whole conversation and the community, which

Jen: 00:28:12

is really the essence of social media

Shelley: 00:28:15

is do you have a certain.

Shelley: 00:28:17

Amount of time that you spend each week or each day doing

Jen: 00:28:25

that?

Jen: 00:28:25

I don't, I try not to spend more than a half an hour in the morning

Jen: 00:28:29

and a half an hour in the evening.

Jen: 00:28:31

If I have breaks between meetings sometimes I'll, I like Twitter, so

Jen: 00:28:34

I'll spend some time on Twitter, commenting on people's stuff.

Jen: 00:28:37

That's easier, cuz it's shorter.

Jen: 00:28:38

For LinkedIn, I have to block out that's the half hour time, to block

Jen: 00:28:42

it out and really make comments.

Jen: 00:28:44

I also am using that time to comment and engage with the people

Jen: 00:28:48

who've commented on my posts.

Jen: 00:28:50

So if I write, if I have a post that I definitely wanna make sure that I reply

Jen: 00:28:54

to anybody's comments on there that also boosts everything that you're doing.

Jen: 00:28:59

So it's not just commenting on other people's stuff.

Jen: 00:29:01

It's also replying to the people that have commented on your posts as well.

Shelley: 00:29:09

Very good.

Shelley: 00:29:10

. Jen: Yeah.

Shelley: 00:29:11

And it's, again, it's just a big part of fundamentally what social media is

Shelley: 00:29:15

about, and that does lead into things like social show, social selling.

Shelley: 00:29:22

See, I did it again.

Shelley: 00:29:23

I was doing it before we started the show and , I can't say social selling quickly.

Shelley: 00:29:31

So in, when I've talked about this before, I would say that the company

Shelley: 00:29:35

to watch that's really good at social selling is lately that's lately.ai,

Shelley: 00:29:43

and they are phenomenal most of the content and it is to be fair.

Shelley: 00:29:48

They are social media marketing company, and it's the company

Shelley: 00:29:51

that I use for podcast clips.

Shelley: 00:29:54

You can, upload a video or a podcast and it will clip the audio and the

Shelley: 00:30:00

video, and then you can edit posts and it'll share out the video.

Shelley: 00:30:04

So if you go to my feed, oftentimes I think the latest one that I

Shelley: 00:30:09

shared is the Tactus Media Podcast.

Shelley: 00:30:11

And it's all different clips and of parts of the interview.

Shelley: 00:30:15

But if you look at lately.ai and if, and follow them, see on LinkedIn

Shelley: 00:30:22

or Facebook, and if you follow.

Shelley: 00:30:25

Kate Bradley Chernis, who was a guest on an earlier episode.

Shelley: 00:30:27

And she's the founder, the co-founder and CEO of lately, primarily what

Shelley: 00:30:33

they are sharing on their own social media feed are all of Kate's

Shelley: 00:30:37

appearances on other podcasts.

Shelley: 00:30:39

Kate doesn't have a podcast, but she's sharing over and over again,

Shelley: 00:30:43

all of this earned media, all of these places where she goes out and she's

Shelley: 00:30:47

appearing on somebody else's show.

Shelley: 00:30:49

And she's hyping that show by saying, Hey, this show's great.

Shelley: 00:30:53

I was on here and also positioning herself as a guest.

Shelley: 00:30:57

And why lately is so awesome.

Shelley: 00:30:59

Cuz she's showing people what lately can do.

Shelley: 00:31:02

That brings a lot of attention and a lot of people, because they're not just

Shelley: 00:31:06

sitting around saying we're so great.

Shelley: 00:31:09

even though they are, they're sharing other people's stuff.

Shelley: 00:31:13

And then when people get really interested in what does lately do?

Shelley: 00:31:16

What do you mean that I can do this stuff with AI?

Shelley: 00:31:19

And how does all this work at a certain point?

Shelley: 00:31:22

I'm sure they have some secret sauce in there where they realize somebody

Shelley: 00:31:26

could really become a customer and they move them into more of

Shelley: 00:31:31

the sales piece, so it's not like upfront, I'm just gonna sell to you.

Shelley: 00:31:37

It takes some time they have something internal.

Shelley: 00:31:39

And then at that point they start talking to people in direct

Shelley: 00:31:42

messages and things like that.

Shelley: 00:31:44

So that's really the art of.

Shelley: 00:31:47

Social selling.

Shelley: 00:31:48

And lately is great at it.

Shelley: 00:31:50

And their business has grown tremendously as a result of that.

Shelley: 00:31:52

They're not spending a jillion dollars on ads or anything.

Shelley: 00:31:55

They're spending their time going out, being on podcasts.

Shelley: 00:32:01

doing speaking engagements, doing the work of outreach and then

Shelley: 00:32:05

sharing that, which helps the creator out and also helps lately out.

Shelley: 00:32:10

It's a brilliant strategy and they've found that it really works for them.

Shelley: 00:32:14

And it's one way of doing it.

Shelley: 00:32:16

So if you don't have a lot of money, , go out, be on shows, do speaking engagements

Shelley: 00:32:21

use that as the lead that brings people in and then share the heck out of it.

Shelley: 00:32:27

Like this used to women, conquer business used to be an interview show.

Shelley: 00:32:31

And frankly, I got frustrated cuz so few people would share

Shelley: 00:32:35

the episodes over and over again.

Shelley: 00:32:36

I was like I'm, I'm just promoting somebody else and then

Shelley: 00:32:39

they're not even sharing it.

Shelley: 00:32:40

Kate did when Kate was on and some other people were really great about

Shelley: 00:32:43

sharing the episode, but a lot.

Shelley: 00:32:46

A lot of people didn't they just were using, it felt like they were using

Shelley: 00:32:50

this platform as a way to promote their business to my followers, but then they

Shelley: 00:32:55

weren't sharing it out to their followers.

Shelley: 00:32:59

And it gets a little frustrating after a while as a creator when that happens.

Shelley: 00:33:02

So that's the other side of it is it provides a lot of Goodwill if

Shelley: 00:33:08

you go out and you're showing up on other people's platforms, if you

Shelley: 00:33:12

then go and share that with other.

Shelley: 00:33:15

That's right.

Shelley: 00:33:15

It's part of being part of a community

Shelley: 00:33:18

, Shelley: That's the collaboration part of

Shelley: 00:33:24

And that includes sharing the podcast.

Shelley: 00:33:27

Like I did, when we first started today, I talked about being on

Shelley: 00:33:30

chasing the insights and when Vince was on our show, he shared that.

Shelley: 00:33:34

But that's the collaboration and if you want to be a guest, you're going

Shelley: 00:33:38

to need to offer great value to that audience, to that host and bring your

Shelley: 00:33:44

own audience by sharing that episode.

Shelley: 00:33:48

That is your responsibility as a guest to do that.

Jen: 00:33:51

Absolutely.

Jen: 00:33:51

And the link to the episode of the podcast that you were on, we will

Jen: 00:33:55

include in the show notes for this show.

Jen: 00:33:59

That's right.

Jen: 00:33:59

And it will be in the notes for YouTube.

Jen: 00:34:01

Like we're doing our part to also promote that show.

Shelley: 00:34:05

And on the episode, I talked about Women Conquer Business

Shelley: 00:34:09

and how Jen and I got together.

Shelley: 00:34:10

It all ties together and it's important to, to present yourself

Shelley: 00:34:16

as a whole person in that way.

Jen: 00:34:18

Yeah.

Jen: 00:34:19

A lot of times the mistake that business leaders make is they think of social media

Jen: 00:34:24

as a place where they can just dump their stuff and move on to the next things.

Jen: 00:34:28

Like I checked that box.

Jen: 00:34:29

I talked about my event on social media and that's just not interesting.

Jen: 00:34:34

Yeah.

Jen: 00:34:34

You have to think about.

Jen: 00:34:36

The conversation of social media, you have to do the outreach.

Jen: 00:34:40

You have to take the time to appreciate other people's work.

Jen: 00:34:44

And guess what?

Jen: 00:34:45

That's, how then you generate the attention and the awareness.

Jen: 00:34:49

So people will appreciate your work too.

Jen: 00:34:51

That's right.

Shelley: 00:34:53

I feel like and I was listening to Social Media Examiner's

Shelley: 00:34:56

Podcast this morning, and they were talking about social media and how

Shelley: 00:35:01

to build your brand on social media.

Shelley: 00:35:03

And they talked a lot about sharing who you are, sharing your

Shelley: 00:35:07

values putting that out there for people, because if you don't.

Shelley: 00:35:12

People don't know who you are.

Shelley: 00:35:13

They don't know if they even resonate with you and they'll just pass on by.

Shelley: 00:35:16

But if you say if you're just sitting there saying, I love lucky charms and

Shelley: 00:35:20

then somebody walks by and sees that.

Shelley: 00:35:22

And they're like, I love lucky charms, and they feel that, and it

Shelley: 00:35:26

doesn't ha like I'm saying, it doesn't have to be a big secret of yours.

Shelley: 00:35:30

It could be just something as simple as, identifying with

Shelley: 00:35:33

another product that they like.

Shelley: 00:35:35

So just keep putting that out there.

Shelley: 00:35:37

I like this.

Shelley: 00:35:38

I like that.

Shelley: 00:35:39

I'm, I wanna be more helpful in this area of life, and yeah, this is going on in

Shelley: 00:35:44

my life and bringing all of that in to show that, yes, I am a person because

Shelley: 00:35:49

even if you work B2B, you're still selling human to human and people wanna

Shelley: 00:35:53

know you're a real person and not a bot.

Jen: 00:35:56

absolutely.

Jen: 00:35:57

And, hat tip credit to Shelley.

Jen: 00:35:59

Who's always encouraging me to share a little bit about myself because.

Jen: 00:36:05

For various reasons.

Jen: 00:36:07

It's not a natural thing for me to do.

Jen: 00:36:09

And she's pushed me into that.

Jen: 00:36:11

And I think that it has made what I share more relatable and relevant.

Jen: 00:36:17

And those are like the two big RS I think if you're gonna have two RS

Jen: 00:36:22

for social media, it's relatability and relevant, it has to be both.

Jen: 00:36:26

You have to be relatable and you have to be relevant.

Jen: 00:36:28

A lot of people go out there and they put up this like veneer of oh my

Jen: 00:36:32

business and my life are just perfect.

Jen: 00:36:34

. And after a while, people are like that's not interesting, they start

Jen: 00:36:38

to doubt whether it's real because honestly, behind the curtain,

Jen: 00:36:42

everybody, no, nobody's perfect.

Jen: 00:36:43

Everybody has things that are happening, it doesn't, you can't be friends with a

Shelley: 00:36:47

picture on Instagram, you've got to know the whole person

Jen: 00:36:50

right.

Jen: 00:36:51

So it's important.

Jen: 00:36:52

It's important to be relevant.

Jen: 00:36:53

It's also important for the content to be related to your

Jen: 00:36:57

expertise as much as possible.

Jen: 00:36:59

Like it it just is helpful.

Jen: 00:37:01

It, make sure that people always know what it is that you do and that what

Jen: 00:37:05

you're sharing is relevant to them.

Jen: 00:37:08

It really is about other people on social media, you share what's going

Jen: 00:37:12

on in a way that makes it relatable and relevant to other people.

Shelley: 00:37:18

In Jen's example of going on somebody's post and saying, I

Shelley: 00:37:22

learned from you and here is how I'm going to use that information.

Shelley: 00:37:26

As a coach or a teacher online, there's nothing that's going to

Shelley: 00:37:31

get my attention more than that.

Shelley: 00:37:33

Somebody took what I said and applied it.

Shelley: 00:37:37

That is the whole reason that coaches.

Shelley: 00:37:40

Come out here and coach and we'll do it for free.

Shelley: 00:37:43

If somebody's actually going to take the information and apply it and have good

Shelley: 00:37:48

positive responses and then share that with others, that's all we really want.

Jen: 00:37:52

And a lot of times people overlook things like hashtags

Jen: 00:37:56

and tagging other people.

Jen: 00:37:57

So if somebody shares something and they're like, oh, I

Jen: 00:38:01

really liked this blog post.

Jen: 00:38:03

If they tag me and say Jen wrote this post, and I really liked

Jen: 00:38:06

it, guess what I'm gonna do?

Jen: 00:38:08

I'm gonna comment on it and I'm gonna go share it and be like, Hey look,

Jen: 00:38:11

somebody else said, this was really cool.

Jen: 00:38:13

And that's part of it too, is you have to share what other people are

Jen: 00:38:16

doing and give them credit for it.

Jen: 00:38:19

And then they're more likely to engage with you and share it themselves.

Jen: 00:38:23

So that's another way that you increase, reach what people don't understand.

Jen: 00:38:27

Sometimes I know all of you are very smart and you probably already know this, but

Jen: 00:38:32

in case you don't hashtags are topic.

Jen: 00:38:36

People follow hashtags as topics that they wanna see more of.

Jen: 00:38:40

So if the hashtags that you're sharing are all branded and a bunch

Jen: 00:38:44

of words that you think go together, but they're not actually topics that

Jen: 00:38:49

people follow, it's not as useful.

Jen: 00:38:52

So one of the things that you can do is click on a hashtag in somebody

Jen: 00:38:57

else's post and look at the URL.

Jen: 00:39:00

And then you can just put, you can change the URL to put these different hashtags

Jen: 00:39:04

or topics that you're interested in.

Jen: 00:39:06

And you can see how many people are following a particular tag,

Jen: 00:39:10

and that can really help you decide what the hashtags are.

Jen: 00:39:14

And then you also wanna share other people's content.

Jen: 00:39:16

And if you can tag.

Jen: 00:39:19

It's hard to do scheduling.

Jen: 00:39:20

So sometimes if I wanna tag somebody actually go into the program itself

Jen: 00:39:24

and either update the post and put the tag in, or I do it native inside

Jen: 00:39:29

of, Facebook or LinkedIn to do that.

Jen: 00:39:32

So I can tag somebody else.

Shelley: 00:39:35

So did you get did you get my newsletter because I tagged you I did.

Jen: 00:39:40

I thought I liked it.

Jen: 00:39:41

Commented.

Jen: 00:39:42

Did I not see, was I working in the yard?

Jen: 00:39:44

I'm so Sunkissed from working in the yard I have social proof.

Jen: 00:39:49

That was working in the yard.

Jen: 00:39:50

So

Shelley: 00:39:50

I, I talked about Women Conquer Business, and I talked about

Shelley: 00:39:54

Jen and what we were gonna talk about.

Shelley: 00:39:56

And so when I put the post out about the sharing, the LinkedIn

Shelley: 00:40:01

newsletter, I tagged her.

Shelley: 00:40:03

So she saw it and then way she could look at and go, oh,

Shelley: 00:40:06

Shelley's talking about our show.

Shelley: 00:40:07

Hooray, and then she could share it.

Shelley: 00:40:09

And that gets me more.

Shelley: 00:40:10

I thought I did

Jen: 00:40:11

visibility.

Jen: 00:40:12

Ugh.

Jen: 00:40:12

Dang it.

Jen: 00:40:13

Dang it.

Jen: 00:40:14

Okay.

Jen: 00:40:14

I'll have to go back.

Jen: 00:40:15

I'll share it.

Jen: 00:40:15

, I've been in the yard

Shelley: 00:40:20

but most people will share it.

Shelley: 00:40:22

And then . Yeah, and I

Jen: 00:40:24

usually man, I'm like being a little called out.

Jen: 00:40:27

Oh, wa so, but it's good.

Jen: 00:40:30

It's don't be like, I was on that post.

Jen: 00:40:33

Do you share it?

Jen: 00:40:34

If somebody tags you cuz that's right.

Jen: 00:40:36

That's how that's supposed to work.

Jen: 00:40:37

Especially if it's something you're working on with somebody.

Jen: 00:40:42

Indeed Shelley

Shelley: 00:40:44

indeed.

Jen: 00:40:47

So if you're thinking I see all these posts and they're written in a certain

Jen: 00:40:52

format or, all of this kind of thing.

Jen: 00:40:54

If you're struggling with what do I, how do I write some of these posts?

Jen: 00:40:59

What is it that people are using?

Jen: 00:41:02

Cuz you're starting to see like how people talk about what it is that they do.

Jen: 00:41:07

And it seems like a good positioning.

Jen: 00:41:09

There are a couple of tools that you can use that really will help you formulate

Jen: 00:41:14

and craft posts that are more intriguing and are likely to get more engagement.

Jen: 00:41:22

I think I'm just gonna probably end up spoiling my tweak of the week.

Jen: 00:41:26

end up adding it here.

Jen: 00:41:27

We'll talk about it.

Jen: 00:41:29

So I've already mentioned lately, which is really great with if you have a lot

Jen: 00:41:32

of content and you want to share, we use it for the podcast where we break up the

Jen: 00:41:36

podcast and the video, so that there's video content and pithy comment about

Jen: 00:41:42

that specific section of the podcast.

Jen: 00:41:45

And we use lately for that.

Jen: 00:41:47

There are a couple of other tools out there that are really cool, that

Jen: 00:41:51

can really help you with formulating like blog posts social media posts,

Jen: 00:41:56

cuz now social media posts are beginning to be a little more longer.

Jen: 00:41:59

I think you've probably noticed that on LinkedIn.

Jen: 00:42:02

It's always been fairly long on Instagram, some of these different platforms

Jen: 00:42:06

but you can even use these tools.

Jen: 00:42:08

Not hype fury, but you can use type, share also on medium, if you

Jen: 00:42:12

wanna publish like a blog post.

Jen: 00:42:15

And so these two tools are type share, and hype fury type share is at typeshare.co.

Jen: 00:42:21

Let me, I'm gonna share my screen here for just a second so that people can see this

Shelley: 00:42:29

okay.

Shelley: 00:42:30

And hypefury.com.

Shelley: 00:42:32

Oh, Hype Fury Hype

Jen: 00:42:33

Fury.

Jen: 00:42:34

So the first one is typeshare.co Type Share.

Jen: 00:42:37

So what type share does is it's actually like a, it's so interesting.

Jen: 00:42:43

So it's a blog platform.

Jen: 00:42:45

There's somebody named Dickie Bush and he does.

Jen: 00:42:47

These like writing challenges and they do like a social blog and there are

Jen: 00:42:52

these little like micro blog posts, and you can do that, but most of the

Jen: 00:42:56

people who are watching or listening to this show already have a website

Jen: 00:43:01

so they're gonna use it how I use it, my free trial's about to end.

Jen: 00:43:04

And I've really enjoyed it.

Jen: 00:43:06

So what this does is it's a platform where they give you like a template that

Jen: 00:43:14

you can follow for like how to structure your posts or how to structure your blog

Jen: 00:43:18

that make it a lot easier to create.

Jen: 00:43:20

And it's based on other blog posts, other social media posts

Jen: 00:43:25

that have been successful.

Jen: 00:43:26

Now you wanna change it and make sure that whatever it is is aligned with

Jen: 00:43:31

your voice, how you share things.

Jen: 00:43:34

I'm not suggesting that you change.

Jen: 00:43:36

Everything to follow like a pattern, but it is good to see and they

Jen: 00:43:41

have a lot for free, or you can pay $20 a month for the structure.

Jen: 00:43:46

But what it does is it really helps you formulate how you can structure your posts

Jen: 00:43:52

to give people an arc of your thought.

Jen: 00:43:55

And I think that's, what's important is, a lot of times we just say,

Jen: 00:43:58

I did this thing it's done.

Jen: 00:44:01

this gives you a little bit more of an opportunity to look at some things

Jen: 00:44:05

from the idea of positioning, right?

Jen: 00:44:09

So here is what the inside of my type share account looks like.

Jen: 00:44:15

So you'll see in here, there are all these templates, right?

Jen: 00:44:18

So it's like myths or five main points and.

Jen: 00:44:24

So these are like some essay templates.

Jen: 00:44:27

They also have sub atomic essay templates.

Jen: 00:44:29

So these are ways that you can, I use these for my newsletter.

Jen: 00:44:33

So it helps me go in and say five things that you wanna do.

Jen: 00:44:36

Or last week I talked about myths on social media.

Jen: 00:44:41

So this is a good structure, right?

Jen: 00:44:42

So it gives me a structure for like how, I still use my voice.

Jen: 00:44:45

I still talk about it, but it gives me a structure.

Jen: 00:44:47

So I don't just go on and on and I'm keeping it like concise enough that

Jen: 00:44:52

people are actually gonna follow it.

Jen: 00:44:54

Then they have these sub atomic essays.

Jen: 00:44:55

So anything that's not marked pro in here is free.

Jen: 00:44:59

They have an excellent amount of templates in here that you can use for

Jen: 00:45:03

free without paying the $20 a month.

Jen: 00:45:05

And then if you go down to the very bottom, they have thread templates.

Jen: 00:45:10

and these are typically Twitter, but you can also use these thread templates on

Jen: 00:45:14

LinkedIn and it gives you as you can see and if you're listening, a lot of the

Jen: 00:45:19

template types are things like credibility and lessons where you're breaking through

Jen: 00:45:24

a topic and you're describing in detail, like what you've learned about something.

Jen: 00:45:28

It also is a positioning piece.

Jen: 00:45:30

So you can be talking about what you do and how you do it in a way that

Jen: 00:45:33

really breaks through for people.

Jen: 00:45:35

It makes a lot of sense.

Jen: 00:45:37

And then they have transformation stories, personal stories, things like that.

Jen: 00:45:40

And again, it's just a framework that then you can talk through your

Jen: 00:45:45

expertise and it gives people an idea for like how to structure posts.

Jen: 00:45:48

If you do things on Twitter is a thread.

Jen: 00:45:52

So it like has the break points, and from type share, you can actually

Jen: 00:45:55

post to Twitter and I, and medium and LinkedIn, I think the other

Jen: 00:46:01

tool that's really interesting.

Jen: 00:46:04

Is called hype fury.

Jen: 00:46:07

And it is primarily focused on Twitter, but it also does LinkedIn posts.

Jen: 00:46:12

And I've been using it for LinkedIn as well.

Jen: 00:46:15

And it is, it has very similar to type share in some ways.

Jen: 00:46:19

But it does a little bit of automation that encourages people to subscribe to

Jen: 00:46:23

your newsletter, to go onto your offer.

Jen: 00:46:26

, if you're engaging with all of this then, take the next step and

Jen: 00:46:29

go to subscribe to my newsletter.

Jen: 00:46:31

That's typically what it is.

Jen: 00:46:33

Or some people use it to.

Jen: 00:46:35

Sell a mini course and things like that.

Jen: 00:46:37

And that's what hype fury does.

Jen: 00:46:39

They really have a lot.

Jen: 00:46:40

They have a lot of templates in there as well that help people grow.

Jen: 00:46:43

And they have templates for LinkedIn and they have templates for also Twitter.

Jen: 00:46:48

It's primarily Twitter.

Jen: 00:46:49

And those are really both of those tools are really good for helping you

Jen: 00:46:54

structure your content structure, things out so that you can be sharing your

Jen: 00:46:59

expertise on these social channels.

Jen: 00:47:02

Or even in, like I said, newsletters and blogs in a way that is concise, keeps

Jen: 00:47:07

you positioned and fits what is trending more on social in some ways, like some of

Jen: 00:47:14

these posts you've seen, I try to change it up enough that it's not oh, what's

Jen: 00:47:18

another thread post, but I try to make it in a way that's still interesting.

Jen: 00:47:23

And I think that what a lot of people do is, we don't always know.

Jen: 00:47:27

You know how to say what we, our expertise.

Jen: 00:47:32

We don't know how to share it necessarily in a way that makes

Jen: 00:47:35

it easy for people to consume.

Jen: 00:47:37

And I think that at least looking at something like type share and taking the

Jen: 00:47:42

time, or using something like hype fury to, to post, to schedule out your posts

Jen: 00:47:47

can really help you formulate that and structure that conversation in a way.

Jen: 00:47:52

That's interesting for people who are following you, was that all new?

Jen: 00:47:59

Yes.

Jen: 00:48:00

Did I just lay a knowledge bomb on

Shelley: 00:48:02

you?

Shelley: 00:48:02

Oh, so many new things this week.

Shelley: 00:48:04

I tell you.

Shelley: 00:48:04

That's CTA.

Shelley: 00:48:05

Let's do a CTA.

Shelley: 00:48:06

That's it.

Shelley: 00:48:08

If you have not yet subscribed to Jen.

Shelley: 00:48:11

Women Conquer Business Newsletter, please do you're missing out if

Shelley: 00:48:15

you're not subscribed because she lays knowledge bombs every Sunday.

Shelley: 00:48:20

And if you don't have time to read it on Sunday, you can wait for Monday, but

Shelley: 00:48:22

it'll still be there waiting for you.

Shelley: 00:48:24

And that is at womenconquerbiz.com/newsletter,

Shelley: 00:48:29

easy peasy.

Shelley: 00:48:30

I, yeah.

Shelley: 00:48:31

And of course I'm still working on my course, of course, of

Jen: 00:48:34

course you can, if you go to womenconquerbiz.com/newsletter, you can

Jen: 00:48:38

also read all of the previous newsletters, cuz I also use it as a blog post.

Jen: 00:48:44

And so please consider doing that.

Jen: 00:48:47

And then here is the link to become.

Jen: 00:48:53

To get on the waiting list for the upcoming livecast lifestyle course.

Jen: 00:48:57

I don't know why I'm my alliteration today is not good.

Jen: 00:49:00

Yeah.

Jen: 00:49:01

Livecast Lifestyle course.

Jen: 00:49:03

And so what have

Shelley: 00:49:05

you code?

Shelley: 00:49:05

Or you can just go to course.livecast.life and get signed

Shelley: 00:49:09

up to be on the waiting list.

Shelley: 00:49:10

And we have decided that we're combining the course with six months.

Shelley: 00:49:16

Of our membership, which includes weekly coaching.

Shelley: 00:49:19

So it's gonna be a screaming deal.

Shelley: 00:49:22

So get on the list to get the, get in the get in there for the friends and

Shelley: 00:49:26

family founders price which is coming.

Shelley: 00:49:30

And the whole reason it's not out yet is because I have been going

Shelley: 00:49:36

through all of these different course platforms to make that decision.

Shelley: 00:49:40

Oh, I like this one.

Shelley: 00:49:41

This is great.

Shelley: 00:49:42

Let me, no.

Shelley: 00:49:43

Gosh, this is having problems.

Shelley: 00:49:44

Oh, look over here.

Shelley: 00:49:45

I see one that's on sale at AppSumo this week.

Shelley: 00:49:48

Let me get that.

Shelley: 00:49:49

Oh, it's beautiful.

Shelley: 00:49:50

I love it.

Shelley: 00:49:51

Oh, I'm gonna have to do all this cobbling together when he

Shelley: 00:49:53

went, oh, here's another one.

Shelley: 00:49:55

Let me try that out because everything's in there all in one place.

Shelley: 00:49:57

Let me try that.

Shelley: 00:49:58

So that's what I've been doing this week and I think found settled on one.

Shelley: 00:50:03

Did you?

Shelley: 00:50:03

So

Jen: 00:50:04

yeah.

Jen: 00:50:05

So stay tuned.

Jen: 00:50:06

We'll find out

Shelley: 00:50:08

it's called Vonza.

Shelley: 00:50:09

Okay.

Shelley: 00:50:10

And it's got email and it's got landing pages and it's got a website and it's got

Shelley: 00:50:15

a course and a platform and it's got a membership platform and it's all in one.

Shelley: 00:50:20

So I'm just like, okay, this had better be it because I've just been through so many

Shelley: 00:50:24

this last couple of weeks that I'm going

Shelley: 00:50:27

crazy

Jen: 00:50:27

a little bit.

Jen: 00:50:28

oh, that's exciting.

Jen: 00:50:29

That's exciting.

Jen: 00:50:30

I, I like testing software of course, but it's also cool.

Jen: 00:50:33

When you finally find the one that's gonna do it.

Jen: 00:50:35

I

Shelley: 00:50:35

really hope this is it because I don't wanna I, I keep

Shelley: 00:50:38

tar, I keep starting to set up the course and then I see something else

Shelley: 00:50:42

and it's oh, that's what I that's, what's missing on this other one.

Shelley: 00:50:45

Let me go over there and do that one instead.

Shelley: 00:50:47

So luckily we're doing it through app Sumo.

Shelley: 00:50:49

And if it's six, it's less than 60 days that you've had the product, you can get

Shelley: 00:50:54

the refund, you can get the credits, you can use your credits on the next thing.

Shelley: 00:50:58

And this week they're having app Sumo days.

Shelley: 00:51:00

So everything's 10% off of, not everything, but all the things that

Shelley: 00:51:04

they've chosen to put on their.

Shelley: 00:51:05

Their AppSumo days specials.

Shelley: 00:51:07

So we've been saving money as we're doing it.

Shelley: 00:51:09

So that's pretty cool too.

Jen: 00:51:12

Actually, do you wanna know how that works?

Jen: 00:51:13

I still have my product up on app Sumo.

Jen: 00:51:15

The, yeah.

Jen: 00:51:16

Planning podcast, planning checklist, like $3.

Jen: 00:51:20

It's three bucks.

Jen: 00:51:21

Yeah.

Jen: 00:51:22

Actually's this week it's on sale.

Jen: 00:51:23

Cause they give sellers the opportunity to participate in that.

Jen: 00:51:28

So if you go to podcast planning, checklist on app Sumo, that's actually

Jen: 00:51:34

my other company epiphany courses, but it's me, teaching people how to plan

Jen: 00:51:40

out their podcast, make some decisions, get the equipment and things like that.

Jen: 00:51:44

And it is yeah.

Jen: 00:51:45

It's app Sumo days.

Jen: 00:51:46

I think it goes until tomorrow.

Jen: 00:51:47

I

Shelley: 00:51:47

think so that was it.

Shelley: 00:51:48

Yeah.

Shelley: 00:51:49

Yeah.

Shelley: 00:51:49

And and they, I think they keep it in line with the prime day, like

Shelley: 00:51:53

Amazon prime days was this week and I think they do it at the same time to.

Shelley: 00:51:57

so okay, you're buying stuff anyway.

Shelley: 00:51:59

Why

Jen: 00:51:59

don't you buy this?

Jen: 00:51:59

Some of this , I've managed to stay away from it cuz you

Jen: 00:52:02

know how I am with software.

Jen: 00:52:04

I really need to talk to somebody about my software addiction.

Jen: 00:52:07

So yeah, , I feel like I shared my tweak of the week.

Jen: 00:52:10

Do you wanna talk anymore?

Jen: 00:52:11

And you just shared Vonza, which is really cool.

Jen: 00:52:14

Yeah.

Jen: 00:52:14

And so if it's V O N Z A and if you look that up on app Sumo, how much was that?

Jen: 00:52:19

Do you remember?

Jen: 00:52:21

Or have you tried so many?

Jen: 00:52:22

You can't remember tier

Shelley: 00:52:23

two is 199.

Shelley: 00:52:25

Of course it's on sale this week for 179.

Shelley: 00:52:27

Nice.

Shelley: 00:52:28

And again, it's got all those different pieces of email.

Shelley: 00:52:31

It's got your website, it's got your landing pages.

Shelley: 00:52:34

It's got CRM it's oh my gosh.

Shelley: 00:52:37

Membership course, all of it in one place.

Shelley: 00:52:40

So I was pretty excited about it.

Shelley: 00:52:41

That's awesome.

Shelley: 00:52:42

Cool.

Shelley: 00:52:42

Yeah.

Jen: 00:52:43

Yeah.

Jen: 00:52:44

Let's hope it works out.

Jen: 00:52:44

The cool thing about app Sumo is when you find something like heartbeat really

Jen: 00:52:48

like heartbeat, that's my latest find.

Jen: 00:52:50

That's the best , you just embrace it and you get into it.

Jen: 00:52:53

If they're gonna keep it updated and stuff, because you only

Jen: 00:52:55

have to pay for it one time.

Jen: 00:52:57

Yeah, and yeah, absolutely.

Jen: 00:52:58

It's high risk in some ways.

Jen: 00:53:00

And, but the reward can be really fantastic if you find, and I did try up

Shelley: 00:53:04

coach and up coach is beautiful.

Shelley: 00:53:06

If you are a coach and you have clients that you're working with and you need

Shelley: 00:53:11

to constantly be in communication and reminding them to do things and setting

Shelley: 00:53:16

up tasks and habits, it's an excellent product, but you're still going to

Shelley: 00:53:21

need your own email, your own payment processor and all of the other things.

Shelley: 00:53:27

So I tested it out.

Shelley: 00:53:28

I've really liked it.

Shelley: 00:53:29

Todd Herman is the one behind it and he has been coaching for 20 years.

Shelley: 00:53:33

So he knows what needs to go into a coaching program, but it

Shelley: 00:53:36

didn't have those other pieces.

Shelley: 00:53:38

And I was going to have to tack them together.

Shelley: 00:53:40

So I found Vonza and that's the way I went.

Shelley: 00:53:44

Nice.

Shelley: 00:53:44

That's cool.

Shelley: 00:53:45

Yeah.

Shelley: 00:53:46

That's cool.

Shelley: 00:53:47

Would you like a little inspiration now?

Shelley: 00:53:49

Yes, please.

Shelley: 00:53:50

Inspirational nugget time.

Shelley: 00:53:52

Let's see.

Shelley: 00:53:53

Do I have a sound well?

Shelley: 00:53:55

Oh, Nope.

Shelley: 00:53:57

Nope, not that one.

Shelley: 00:54:02

all right.

Shelley: 00:54:02

We'll just go with that for now.

Shelley: 00:54:04

Next week, we'll have better sounds inspirational nugget when you've done

Shelley: 00:54:07

well, and another has benefited by it.

Shelley: 00:54:11

Why like a fool?

Shelley: 00:54:12

Do you look for a third thing on top credit for the good deed

Shelley: 00:54:16

or a favor in return and that's Marcus Aurelius Meditations.

Shelley: 00:54:20

The answer to the question.

Shelley: 00:54:21

Why did you do the right thing?

Shelley: 00:54:23

Should always be because it was the right thing to do after all, when you

Shelley: 00:54:27

hear or see another person do that, especially when they might have endured

Shelley: 00:54:31

some hardship or difficulties, a consequence of doing that right thing.

Shelley: 00:54:35

Do you not think there that is a human being at their finest?

Shelley: 00:54:40

So why on earth do you need thanks or recognition for

Shelley: 00:54:43

having done the right thing?

Shelley: 00:54:45

Can I do the right thing even without the promise of rewards?

Shelley: 00:54:49

And this is goes against human nature, cuz we're always

Shelley: 00:54:51

wondering what's in it for me.

Shelley: 00:54:53

If I'm gonna offer value and freebies and all this information,

Shelley: 00:54:58

I'm gonna show up live every week and give you all my best stuff.

Shelley: 00:55:02

What do I get in return?

Shelley: 00:55:03

How many downloads am I getting?

Shelley: 00:55:05

How many viewers are showing up?

Shelley: 00:55:06

Is it worth it for me?

Shelley: 00:55:09

Part of learning to be a philosophical, human being and evolving is to offer

Shelley: 00:55:15

that value and that helpful advice and those tips and all your best stuff

Shelley: 00:55:19

for free, because it's the right thing to do because it helps other people.

Shelley: 00:55:24

And it's gonna come back to you.

Shelley: 00:55:25

The universe is gonna take care of you if you take care of other people.

Shelley: 00:55:30

So that's my,

Jen: 00:55:31

I agree with that.

Jen: 00:55:32

I agree with that a hundred percent.

Jen: 00:55:34

So keep making your stuff, keep sharing it, keep tagging other people

Jen: 00:55:38

because it's the right thing to do.

Jen: 00:55:40

Keep sharing other people's things because it's the right thing to do

Jen: 00:55:43

and it will come back and it really ties into what we talked about today.

Jen: 00:55:47

So I hope you really enjoyed this week's show, please, everybody have a great week.

Jen: 00:55:52

If you enjoyed the show, please share it with a friend and we look forward

Jen: 00:55:57

to meeting with you again next week.

Shelley: 00:56:04

Thank you for joining the Women Conquer Business podcast, posted

Shelley: 00:56:07

by Shelley Carney and Jen McFarland.

Shelley: 00:56:10

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:56:13

content creation or business problem.

Shelley: 00:56:16

Then share this podcast with family and friends so they can find the support

Shelley: 00:56:20

they need to expand their brand and share their message with the world.

Shelley: 00:56:25

Check the show notes for links to valuable resources and come back again next week.