How to Expand Your Reach on Social Media with Effective Engagement
Episode 14415th July 2022 • Women Conquer Business • Jen McFarland
00:00:00 00:56:32

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Jen:

The Women Conquer Business show is an educational how-to

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women in business podcast.

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That features stories, marketing news and real life experiences

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from fun and friendly hosts.

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Jen McFarland and Shelley Carney.

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Join us as we dive into the details.

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So you can slay marketing, overwhelm, streamline processes

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and amplify your impact.

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You'll learn strategies and tactics, leadership skills, and practical advice

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from successful women entrepreneurs.

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To help you grow, nurture, and sustain your

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business.

Jen:

Hey, hello.

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Welcome to Women Conquer Business, I'm Jen McFarland joined by the

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wonderful, fantastic Shelley Carney.

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Woohoo.

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And today we're gonna talk about how to expand your reach on social media.

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With effective engagement.

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This is what we all want, right?

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Reach people.

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How do you increase your engagement and reach on social media?

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In 2022, the landscape is changing.

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How we communicate on social media is changing and every entrepreneur and

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small business owner needs a strategy for using social media effectively to

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increase their visibility and credibility.

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So that's exactly what we're gonna talk about today, but first we'll have some

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breaking news and we're gonna talk about what we've been up to over the last week.

Jen:

So Shelley, why don't you lead us off?

Shelley:

Yeah.

Shelley:

Okay.

Shelley:

Yesterday I got up in the morning and I was going on my walk and I opened

Shelley:

up my podcasting app and I saw, Hey, there's a new episode on this podcast

Shelley:

that I like to listen to called Chasing the Insights with Vince Warnock.

Shelley:

And I was like, it's me.

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I was on the, on, on his show and now I recorded it back in April.

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When you finally get around to being on it, it's all excitement again.

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So I was on Chasing the Insights, I talked about consistent content

Shelley:

creation and distribution.

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And I had a great time.

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I love getting into that with him because he is so experienced at marketing.

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He was the CMO at Cigna for many years.

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He's from New Zealand and he's just a very full of life, full of excitement, a guy.

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So he's fun to collaborate with.

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And I sent it out, shared it out with all of my Closest friends and family on text.

Shelley:

And Jen was one of those people, but my brother was one of those people too.

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And he sent me this wonderful message about how great it was to learn more about

Shelley:

what I do and how I was clear and concise.

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And he, because of that, he really understood that world, that he'd

Shelley:

never, he'd never looked into before, because he's not an entrepreneur.

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He works for a large company.

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He works for pet smart.

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And so he's always worked for large companies like that.

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So being an entrepreneur is a mystery to him.

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So he really got a lot out of it.

Shelley:

I hope that, oh, cool.

Shelley:

If that's something that you're interested in that you go check it out as.

Jen:

Yeah.

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I haven't had a time to listen to it yet.

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As I was telling Shelley before the show, my mom is visiting from

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Boise, Idaho, and her birthday is tomorrow . So we have been hanging out

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and getting a lot of the, to do list things that I've had around the house.

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I feel like when it's summer, all of sudden I'm like fix up the house mode.

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And so we've been running back and forth to home Depot and like taking care of all

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the things that have been on the list.

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I haven't had time to listen to the podcast I've been taking

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breaks to meet with clients.

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It's the, it's been opposite week.

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Usually you meet with clients and do all of the work and then

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you do house stuff afterwards.

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This week has been opposite where I've been just doing all of the house

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things and visiting and all of that.

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And then coming back and meeting with clients.

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So it's been really fun.

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I haven't had a chance to listen to the podcast yet, but I will.

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And in terms of breaking news, I haven't, to be honest, been keeping up

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on marketing trends as much this week, because I've been having a good

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time visiting with mom and stuff.

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So what I did do this was right before mom came, I have a marketing

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person that I really appreciate.

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His name is Mark Schaefer.

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He wrote the book Cumulative Advantage, which I think everybody should read.

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if you have a business and you wanna get traction, he's a futurist

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and a marketer and he's a realist.

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So he, and he studied, I think it's under Peter Drucker, somebody like,

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so he knows business management and then he talks also about marketing.

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And what I appreciate about what I appreciate about his books are they

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are not just fluff high level stuff.

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It's really about how to do some of these things.

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So I went on his website.

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He's also, he also wrote marketing rebellion, which

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is another fantastic book.

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And I went on his website and I saw that he had a crypto

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coin available called rise.

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And I was like, oh, now I'm curious.

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And so I went and I bought some $RISE coin, and I also, he, part of it is that

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he has this community based on crypto.

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He's like learning about crypto too and talking about it and has like a community

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for the people who buy rise coin.

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His tagline is something like rising above the noise, I think.

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And that's why it's called the rise coin.

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What fascinated me the most.

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And if people have been listening to this show for a while, I'm usually pretty down

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about crypto and NFTs and stuff as being a distraction for many entrepreneurs.

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And I think it's because a lot of the chatter about it, isn't about how you can

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use it as a creator, as an entrepreneur to really use it as your advantage.

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It's more like you should just get into crypto and it's all very

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vague and making it sound like it's a get rich quick scheme.

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Yeah.

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This is different in that.

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Mark Schaefer has created community around it.

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You buy crypto.

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It's not very expensive.

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I think I got 200 coins and it was like 20 bucks, so it's not a big thing,

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but then you get bonuses just by being part of the community and access to

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information and all kinds of stuff.

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And one of the reasons I was willing to do it was not only because I respect

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him and the work that he does, but also because the company he's using, which

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is rally.io is environmentally friendly.

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What many people maybe don't realize is that most crypto

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is an environmental disaster.

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Like the amount of energy required to mine, like a Bitcoin.

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Phenomenal.

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So it's always been a big disconnect for me that so many young people really

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want to save the environment and they want to do crypto because those two

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things, they don't really overlap.

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So I've been looking into it.

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You bought tilt and that was, or got some tilt by subscribing.

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And it was on rally.

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Yeah.

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Now Ann Handley

Shelley:

on it.

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That's what I've been seeing.

Shelley:

$TILT is more of a, you earn it by signing up by getting other people to sign up.

Shelley:

They also have, they.

Shelley:

It's Joe Pulizzi.

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And he also put together the CEX Creator Economy Expo.

Shelley:

And he also had a ticket that you could buy a V I P ticket.

Shelley:

That was a an NFT so that if you purchased that you were giving more money for

Shelley:

that, but it's an everlasting ticket that you can always go to the next CEX

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until you decide you're done with that.

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And then you can sell it to somebody else.

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So he's incorporating the, that into his business as, a special VIP add-on

Shelley:

that you can, if you want to be really a big fan, a big involvement

Shelley:

in that event or that company, then you can earn that or buy that.

Shelley:

And then it's just, it's more about investing in that company.

Jen:

Yeah.

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And that was, a lot of what we shared last week came from tilt.

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We were giving our own insights based on their creator survey that they did.

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And part of that survey was talking about NFTs and coins and things.

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And it was the first time that I'd seen it used in a really

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positive, like business context.

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And so Ann Handley's on there, Mark Schaefer's on there.

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Tilt, I can't say Joe Piluzzi, is that how you Joe Pulizzi, Joe

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Pulizzi and Brian Fanzo and a bunch of other people are on there.

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So anyway, all of which is to say it's interesting.

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I'm seeing it being used in a way to bring people together.

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Of course you join a lot of these communities and then you can be on

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discord, which is a really popular.

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Blockchain slack channel really.

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I've been in a few of those and you can do that through a lot of these too.

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So it's interesting.

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A lot of you're probably like well I already did crypto , but it's

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interesting to see it being used in a very structured way that can really

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benefit small businesses and creators that isn't, or doesn't feel like a

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pyramid scheme to get rich quick, which has always been my concern with it.

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I've seen a lot of things like that in the last

Shelley:

it's more of a, I've joined this club and here's my little

Shelley:

badge of honor than I joined this

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club.

Jen:

Yeah.

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Yeah.

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So I thought it was neat.

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Maybe I'll make a coin at some point.

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I don't know.

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Seems like fun.

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Why not?

Jen:

Yeah.

Shelley:

We Toby and I actually had real coins that we had made and , yeah.

Shelley:

So we're like, okay, we're just a little too far ahead of

Shelley:

our it wasn't a crypto coin.

Shelley:

It

Jen:

was a real one.

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So now you can take, but you can take that design and make it

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into a rally coin if you want.

Jen:

Yeah.

Jen:

Say it's

Shelley:

I still have mine for one side and it's our logo on the

Shelley:

other side and it's our colors.

Shelley:

Purple and gold.

Shelley:

So it's an actual coin.

Jen:

Yeah.

Jen:

Yeah.

Jen:

And I have the one that you gave me from She Podcasts after I did my interview.

Jen:

Oh, that's right.

Jen:

So for reals, it's cool.

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And it's just cool.

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It's cool for people to have a token of appreciation.

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And it's a literal token.

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Like it's not just like a thank you.

Jen:

So I think that this is pretty interesting, are

Jen:

you ready for the training?

Jen:

Yeah, let's

Shelley:

get into

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it.

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Okay.

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We don't have sound effects today.

Jen:

Oh,

Shelley:

how was that?

Shelley:

I liked it.

Shelley:

That's

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all I got.

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That's fun.

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I like the, I do the eighties video game stuff, but that's a that's groovy.

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I like that.

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Yeah.

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Yeah.

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So today we're gonna talk about how do you increase your engagement

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and reach on social media in 2020.

Shelley:

TA . And we're gonna talk about that because Jen has been really

Shelley:

doubling down on her social media engagement and it's been working

Shelley:

for her and I wanna dig into what's working and how she's doing it and how

Shelley:

she schedules that makes time for it.

Shelley:

So go for it, Jen.

Jen:

Yeah.

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So we'll talk about a couple of different things.

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One of the things that I've been talking about in my newsletter and

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the newsletter's actually part of it.

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So that's why we'll talk about this, but in the newsletter, I've talked

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about social media a few times and I've noticed that it's super popular.

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I think I sent you, did I send you that screenshot of like I sent out a newsletter

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and three minutes later, I had a spike on my internet or my website because within

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three minutes everybody saw it hit and then they just all went to the website.

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So it's pretty fascinating stuff because I don't consider myself to,

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I'm not like a social media manager.

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But I've been doing a lot of tests on what works, what doesn't work.

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And also as a casual observer of how people respond to certain

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things in the conversations that are going on social media.

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So I've been sharing that.

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And so what I wanna kinda lead off with is what the purpose of social

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media is because in the small business community, there seems

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to be some confusion about that.

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Or somebody on the internet is sharing bad tactics and people

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keep doing it over and over again.

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And I keep thinking I'm not gonna have to talk about this anymore

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because people aren't gonna do this, but they keep doing it.

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So I feel like I need to share it.

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So the purpose of social media, just to start off with are things like brand

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awareness, meaning you stay top of mind, people remember who you are, you.

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Talk about the things in your sphere of knowledge and influence.

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The second thing you can really use social media for, especially since

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COVID, this is something that's really shifted is customer service.

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So a lot of people now are using social media as the customer service channel.

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The third thing is sharing fun and interesting posts.

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So part of what you have to do is think about the things that you're

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influenced by the things that you think are fun or interesting.

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And you share that with other people , you don't just keep it to yourself.

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You share that.

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And then the last thing really is thought leadership.

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These are blogs and podcasts, but these are also articles and things

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that it's not just owned media.

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It's also.

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Media owned by other people, meaning things that other people have

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written podcasts that you've been on.

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All of these things are the purpose of social media.

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You're gonna notice nowhere on this list.

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Have I said sales, social media, what I know?

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You can promote things you can get, you can generate excitement around an event.

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It's not the place really for hard sales.

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Sorry.

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Turns people off.

Jen:

I, I had an example of this it was yesterday.

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I was, I told Shelley about this as much as I've been working around the house,

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I'm still monitoring, some things.

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And I had a friend or a connection request on LinkedIn and this person

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said, oh, my daughter drew a picture.

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And it's in my, in.

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Chat or whatever, in my messages.

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And I was like, oh, this is gonna be really bad.

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Isn't it?

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. And I cause I'm like, there's no way.

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This is like a salesy, like connection request.

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There's no way that this person is having their daughter actually draw pictures, so

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I go over there and they had used like a crayon script font and written like all

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of their, it wasn't drawn by a child.

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And it was like all of their kind of high level sales copy.

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in a crayon font next to my logo.

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And I was like, this is really bad.

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This is worse than.

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Racing up to somebody at a networking event and jamming your business card

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in somebody's mouth of walking away and , which is really what that feels like.

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And I think that people just don't think about it, like in real

Jen:

life, if you would just walk up to somebody and be like I do this ma and

Jen:

leave that's not really networking.

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, you're not building relationships, you're not doing anything.

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And I've been to some networking events where people are really just

Jen:

shoving business cards in everybody's hands and that kind of thing.

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And it's a turnoff.

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Like I later look at it, this was both in the before times.

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I don't think people really use business cards anymore.

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This is before COVID.

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But in the before times, like I'd have all these business cards and I'd be like, I

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don't even know who these people are, but the people that may or may not have even

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given me a business card that actually talked to me, I remember who they are.

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And it's the same thing on social media.

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So the people who like to just slide into DMS and make the

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sale, that's a big turnoff.

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It doesn't mean that you don't do that.

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There is such a thing as social selling.

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It means that you don't just come out of the gate with it.

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and that's the difference.

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There's a difference between being tactical, being strategic, finding

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the right time to do that and saying, hi, my name is Jen and shoving a

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business card in somebody's face.

Jen:

That's different.

Jen:

Those are the difference.

Shelley:

Yeah.

Shelley:

I let me share something as well.

Shelley:

So I got a connection on LinkedIn and this guy he sounded he would be in my realm.

Shelley:

So I went ahead and accepted the connection and then he just, and

Shelley:

he's doing friendly questions, how do you feel about this?

Shelley:

And what's going on with that and what, what.

Shelley:

Like software do you use for your multi streaming?

Shelley:

And so I'm like Streamyard, duh, and and then he got to like the fifth

Shelley:

question and I answered it shortly.

Shelley:

And then I said, if you'd like to know more about what's going on

Shelley:

in my life, go ahead and subscribe to my LinkedIn newsletter.

Shelley:

Because it's there, it's out there for everyone to see.

Shelley:

So if you are trying to connect with somebody and they have a social media

Shelley:

presence, go find out about them, instead of asking stupid questions

Shelley:

that you could have just looked on their Facebook page or their LinkedIn

Shelley:

page and found out for yourself.

Shelley:

And instead of asking them those things, ask them deeper

Shelley:

things that nobody asks them.

Shelley:

That's not on your front page, get into a real conversation instead

Shelley:

of just this, these, oh, it just irritates me something fierce.

Shelley:

Number one, if they misspell my name because it's out there everywhere.

Shelley:

And number two, asking me questions that are answered on the first

Shelley:

page of my Facebook or my LinkedIn

Jen:

just go along.

Jen:

Yeah.

Jen:

A clever thing.

Jen:

So my LinkedIn coach, Andy Foote, he's also a thought leader on LinkedIn.

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He does a thing cuz he has.

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Hundreds of thousands of followers or to, tons and tons of people.

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He's been doing LinkedIn for years and studying it and researching

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it and he talks about it.

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So what he does is he buries in the copy.

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So you actually have to read in order to be his LinkedIn friend, you have to read

Jen:

the copy and he puts something in there.

Jen:

That's like somewhere in there, I don't know where it is now, but somewhere in

Jen:

there he puts something like, if if, if you ask, if you want to connect, use this

Jen:

code word to let me know you read it.

Jen:

Yeah.

Jen:

And I think it's so brilliant, because he doesn't wanna just

Jen:

be a connection with everybody.

Jen:

He wants most people to follow him and he knows that you've at

Jen:

least read the profile if, and gone and taken the time to do it.

Jen:

What it sounds was happening with the questions there's software out there that.

Jen:

That's not even technically, it completely breaks the terms of service

Jen:

on LinkedIn, but people use it where they're sending you like a welcome

Jen:

series, automated welcome series.

Jen:

On LinkedIn and they just ask all those questions.

Jen:

And that's also a turnoff because there's nothing personal about it.

Jen:

You're just trolling people for information.

Jen:

You might not even be reading the response, but if they get to a certain

Jen:

point, then the next automated one is do you want my widget or whatever, and

Jen:

my favorites are all of the requests and things that, what's really ineffective is

Jen:

when it's clear that somebody is trying to sell me something that I'm an expert in.

Jen:

I think that happens a lot too.

Jen:

Like I'm like, just read it, find what I do.

Jen:

Yeah.

Jen:

So these are all the things that are turnoffs, but what really turns people on,

Jen:

which is really what we wanna talk about are remembering that social media social.

Jen:

So think of it like a conversation, think of it.

Jen:

What would happen if I met this person on the street and

Jen:

that's a good place to start.

Jen:

Think of it as if you're talking about things with a client, with a friend,

Jen:

but not in the super salesy part.

Jen:

You want people to want more from you because they enjoy you.

Jen:

and you'll turn people off.

Jen:

They'll stop reading you if it's not interesting.

Jen:

So the way to do that is to really create a strategy for visibility and credibility.

Jen:

Like you have to really think about.

Jen:

What it is you're putting out there and it takes a little bit more time, which

Jen:

means you might not have as much content and that's okay, but you need to create a

Jen:

strategy for visibility and credibility.

Jen:

So one of the places to start, and we should put a link,

Jen:

maybe I should use this hand.

Jen:

We should put a link in the YouTube channel for sure, to get

Jen:

people to go to that elsewhere.

Jen:

We'll put a card up and then we'll also put it in the show notes to

Jen:

go to our topic clusters episode.

Jen:

And that's how to generate content ideas in the framework, or in the

Jen:

episode, we talk about it in terms of the blog, you can also use the

Jen:

tools and the framework in there to generate ideas for social media.

Jen:

There's nothing like if you're generating ideas about your thought leadership and

Jen:

what you know, and how you help people, you can use that in any way that you want.

Jen:

You can write blog posts and then also post about it on social media.

Jen:

A lot of people can consume content in different ways.

Jen:

Some people prefer blogs.

Jen:

Some people prefer videos.

Jen:

Some people prefer podcasts.

Jen:

You need to create a general list based on major categories of how you help people.

Jen:

And then you need to figure out how it is that you want to share it.

Jen:

And you have to realize that some of the, some of what you do in a social

Jen:

media strategy is it's really, it's about commenting on other people's things.

Jen:

So that's one of the, one of the tests that I ran that's

Jen:

in the newsletter as well.

Jen:

And my newsletter are, they are all articles on my website.

Jen:

So there's one called.

Jen:

I guess like the art of social commenting and then the other

Jen:

one is about social sharing.

Jen:

But when we, when it comes to, what do I do on social media?

Jen:

if you don't have time to post a lot, go comment on other people's stuff, go find

Jen:

people that are in your area or adjacent or people who might be your ideal client

Jen:

and watch what they post and then comment on it and share what it is that or how you

Jen:

can help in a way that offers value that isn't just sending someone to a website.

Jen:

It's about like really breaking stuff down and talking about it.

Jen:

There are entire websites or entire like kind of quasi social media, places like

Jen:

Quora, where you can go and do that.

Jen:

But you can also do that on LinkedIn.

Jen:

If you see something that's really interesting, that's a chance for

Jen:

you to stop the scroll and comment on what somebody else has said.

Jen:

And it positions you as a thought leader.

Jen:

If you are professional and you are sharing something

Jen:

of value to other people.

Jen:

And one of the tests that I ran that I talked about in the newsletter

Jen:

is the number of connections and followers and impressions that I was

Jen:

getting to my profile to other posts based on doing nothing else, except

Jen:

commenting on other people's posts.

Jen:

It makes a tremendous difference because when you comment on

Jen:

other people's posts, guess what?

Jen:

You're expanding your reach beyond your own followers and into you're opening the

Jen:

door for other people to find out about you find out what it is that you do.

Jen:

And people get curious.

Jen:

They may like your comment.

Jen:

They will go and look at what else has this person got to say?

Jen:

And there is, it's easy to track the data you can go out and you can

Jen:

comment a lot on a lot of things.

Jen:

And then look at the statistics in, LinkedIn, Facebook, all of the

Jen:

other, whatever social media platform you're using to see the increase.

Jen:

And in the newsletter I talk about like I've had this huge spike of interest

Jen:

in what it is that I'm doing only by commenting on other people's stuff.

Jen:

So if you are a lurker.

Jen:

And you don't like social media, but you like to read what else is going on?

Jen:

Take a break from just lurking and comment on other people's thought

Jen:

leadership comment on what's going on in other people's lives.

Jen:

Think about how you can help all of this stuff.

Jen:

It boosts your visibility, it boosts your credibility.

Jen:

And if you don't feel like you have time to create a lot of

Jen:

stuff, it can really help you up.

Shelley:

Yes.

Shelley:

And can you give us an example of, you don't need to name names, but why did

Shelley:

you pick the people that you picked and which one seemed to work best for you

Jen:

in commenting?

Shelley:

Yeah.

Shelley:

Who, what type of people did you choose to comment on their posts

Shelley:

and what kind of comments were you making that got the most value for.

Shelley:

You and them,

Jen:

It's interesting.

Jen:

I think recently one of the things, there was a post about how you can reach

Jen:

out to introverts in presentations.

Jen:

And I give a lot of presentations and I learned a lot from that

Jen:

post and I, what I said was.

Jen:

Or no, it wasn't I translated it into speaking engagements.

Jen:

They were talking about in meetings, how you get introverts to participate

Jen:

in a meeting and believe it or not, despite all the evidence to the

Jen:

contrary for anybody who's watching right now, I'm actually an introvert.

Jen:

So when I'm in a meeting and even slightly uncomfortable, I am very

Jen:

unlikely to just jump in and share ideas.

Jen:

Like I, I need to feel like I have time to really consider things.

Jen:

Like I have a chance to really engage.

Jen:

So what I said, and this was a whole thing about how to

Jen:

engage introverts in a meeting.

Jen:

And I was like, wow, this and my comment was, wow, this is really important.

Jen:

I'm an introvert.

Jen:

I think more people need to consider that.

Jen:

Not everyone can just jump into a conversation that some of us

Jen:

need to really think about it.

Jen:

And as someone who does a lot of public speaking, This is something I feel like I

Jen:

need to think about are the introverts in the room who maybe don't wanna raise their

Jen:

hand and maybe don't wanna participate.

Jen:

I do a lot of teaching and presenting and sometimes people

Jen:

aren't as willing to ask questions.

Jen:

I think I could do this and really honor the introverts in the room.

Jen:

What do you think?

Jen:

And so the author of the post commented and then other people were like piling

Jen:

on with what they thought could happen.

Jen:

Like in the context of speaking engagement, that's the thing, like I'm

Jen:

positioning myself, I'm saying, wow I really appreciate what you wrote.

Jen:

I can relate to that as an introvert and the positioning part.

Jen:

I talk in public a lot.

Jen:

I share these types of things with people.

Jen:

Here's how I think I can take what you've taught me and apply

Jen:

that to the work that I do.

Jen:

And it just shot things up through the roof.

Jen:

Now, who do I follow?

Jen:

Certainly you wanna follow the people in your own industry.

Jen:

So I follow a lot of marketing people and sometimes I comment

Jen:

on things like Semrush.

Jen:

That's an SEO company.

Jen:

Recently.

Jen:

I shared a post from Rand Fishkin.

Jen:

He owns Sparktoro and gave my insights on that.

Jen:

So I do things like that when I share it.

Jen:

And I'll comment on those, but a lot of times I'm commenting on

Jen:

posts of people who are potentially someone that could be a client.

Jen:

They're not necessarily in my industry.

Jen:

I'm not pitching them as like I, , that I wanna have them as a client, but

Jen:

what I tend to do is post, I really appreciate really smart people.

Jen:

I love working with really smart consultants.

Jen:

And so I seek people out that are gonna share something interesting with me.

Jen:

And if it strikes a nerve, then I comment on.

Jen:

And at some point, if it works out that they work with me, that's great.

Jen:

If not, I feel like all of us smart people follow each other and

Jen:

it's a way to increase reach.

Jen:

So that's my commenting strategy.

Jen:

I think that people like Bridget Willard and a few other people who provide

Jen:

social media management and have a lot more strategy around this they

Jen:

probably have a number for like how many comments you need to do in a day.

Jen:

How many people you need to follow for me?

Jen:

I think that for everybody out there, you just need to start following

Jen:

more people and you need to start commenting on more things because

Jen:

that's how you reach the people.

Jen:

You don't know if you're a lurker and you're only blasting

Jen:

like your events and you're not commenting on other people's stuff.

Jen:

You're missing like the whole conversation and the community, which

Jen:

is really the essence of social media

Shelley:

is do you have a certain.

Shelley:

Amount of time that you spend each week or each day doing

Jen:

that?

Jen:

I don't, I try not to spend more than a half an hour in the morning

Jen:

and a half an hour in the evening.

Jen:

If I have breaks between meetings sometimes I'll, I like Twitter, so

Jen:

I'll spend some time on Twitter, commenting on people's stuff.

Jen:

That's easier, cuz it's shorter.

Jen:

For LinkedIn, I have to block out that's the half hour time, to block

Jen:

it out and really make comments.

Jen:

I also am using that time to comment and engage with the people

Jen:

who've commented on my posts.

Jen:

So if I write, if I have a post that I definitely wanna make sure that I reply

Jen:

to anybody's comments on there that also boosts everything that you're doing.

Jen:

So it's not just commenting on other people's stuff.

Jen:

It's also replying to the people that have commented on your posts as well.

Shelley:

Very good.

Shelley:

. Jen: Yeah.

Shelley:

And it's, again, it's just a big part of fundamentally what social media is

Shelley:

about, and that does lead into things like social show, social selling.

Shelley:

See, I did it again.

Shelley:

I was doing it before we started the show and , I can't say social selling quickly.

Shelley:

So in, when I've talked about this before, I would say that the company

Shelley:

to watch that's really good at social selling is lately that's lately.ai,

Shelley:

and they are phenomenal most of the content and it is to be fair.

Shelley:

They are social media marketing company, and it's the company

Shelley:

that I use for podcast clips.

Shelley:

You can, upload a video or a podcast and it will clip the audio and the

Shelley:

video, and then you can edit posts and it'll share out the video.

Shelley:

So if you go to my feed, oftentimes I think the latest one that I

Shelley:

shared is the Tactus Media Podcast.

Shelley:

And it's all different clips and of parts of the interview.

Shelley:

But if you look at lately.ai and if, and follow them, see on LinkedIn

Shelley:

or Facebook, and if you follow.

Shelley:

Kate Bradley Chernis, who was a guest on an earlier episode.

Shelley:

And she's the founder, the co-founder and CEO of lately, primarily what

Shelley:

they are sharing on their own social media feed are all of Kate's

Shelley:

appearances on other podcasts.

Shelley:

Kate doesn't have a podcast, but she's sharing over and over again,

Shelley:

all of this earned media, all of these places where she goes out and she's

Shelley:

appearing on somebody else's show.

Shelley:

And she's hyping that show by saying, Hey, this show's great.

Shelley:

I was on here and also positioning herself as a guest.

Shelley:

And why lately is so awesome.

Shelley:

Cuz she's showing people what lately can do.

Shelley:

That brings a lot of attention and a lot of people, because they're not just

Shelley:

sitting around saying we're so great.

Shelley:

even though they are, they're sharing other people's stuff.

Shelley:

And then when people get really interested in what does lately do?

Shelley:

What do you mean that I can do this stuff with AI?

Shelley:

And how does all this work at a certain point?

Shelley:

I'm sure they have some secret sauce in there where they realize somebody

Shelley:

could really become a customer and they move them into more of

Shelley:

the sales piece, so it's not like upfront, I'm just gonna sell to you.

Shelley:

It takes some time they have something internal.

Shelley:

And then at that point they start talking to people in direct

Shelley:

messages and things like that.

Shelley:

So that's really the art of.

Shelley:

Social selling.

Shelley:

And lately is great at it.

Shelley:

And their business has grown tremendously as a result of that.

Shelley:

They're not spending a jillion dollars on ads or anything.

Shelley:

They're spending their time going out, being on podcasts.

Shelley:

doing speaking engagements, doing the work of outreach and then

Shelley:

sharing that, which helps the creator out and also helps lately out.

Shelley:

It's a brilliant strategy and they've found that it really works for them.

Shelley:

And it's one way of doing it.

Shelley:

So if you don't have a lot of money, , go out, be on shows, do speaking engagements

Shelley:

use that as the lead that brings people in and then share the heck out of it.

Shelley:

Like this used to women, conquer business used to be an interview show.

Shelley:

And frankly, I got frustrated cuz so few people would share

Shelley:

the episodes over and over again.

Shelley:

I was like I'm, I'm just promoting somebody else and then

Shelley:

they're not even sharing it.

Shelley:

Kate did when Kate was on and some other people were really great about

Shelley:

sharing the episode, but a lot.

Shelley:

A lot of people didn't they just were using, it felt like they were using

Shelley:

this platform as a way to promote their business to my followers, but then they

Shelley:

weren't sharing it out to their followers.

Shelley:

And it gets a little frustrating after a while as a creator when that happens.

Shelley:

So that's the other side of it is it provides a lot of Goodwill if

Shelley:

you go out and you're showing up on other people's platforms, if you

Shelley:

then go and share that with other.

Shelley:

That's right.

Shelley:

It's part of being part of a community

Shelley:

, Shelley: That's the collaboration part of

Shelley:

And that includes sharing the podcast.

Shelley:

Like I did, when we first started today, I talked about being on

Shelley:

chasing the insights and when Vince was on our show, he shared that.

Shelley:

But that's the collaboration and if you want to be a guest, you're going

Shelley:

to need to offer great value to that audience, to that host and bring your

Shelley:

own audience by sharing that episode.

Shelley:

That is your responsibility as a guest to do that.

Jen:

Absolutely.

Jen:

And the link to the episode of the podcast that you were on, we will

Jen:

include in the show notes for this show.

Jen:

That's right.

Jen:

And it will be in the notes for YouTube.

Jen:

Like we're doing our part to also promote that show.

Shelley:

And on the episode, I talked about Women Conquer Business

Shelley:

and how Jen and I got together.

Shelley:

It all ties together and it's important to, to present yourself

Shelley:

as a whole person in that way.

Jen:

Yeah.

Jen:

A lot of times the mistake that business leaders make is they think of social media

Jen:

as a place where they can just dump their stuff and move on to the next things.

Jen:

Like I checked that box.

Jen:

I talked about my event on social media and that's just not interesting.

Jen:

Yeah.

Jen:

You have to think about.

Jen:

The conversation of social media, you have to do the outreach.

Jen:

You have to take the time to appreciate other people's work.

Jen:

And guess what?

Jen:

That's, how then you generate the attention and the awareness.

Jen:

So people will appreciate your work too.

Jen:

That's right.

Shelley:

I feel like and I was listening to Social Media Examiner's

Shelley:

Podcast this morning, and they were talking about social media and how

Shelley:

to build your brand on social media.

Shelley:

And they talked a lot about sharing who you are, sharing your

Shelley:

values putting that out there for people, because if you don't.

Shelley:

People don't know who you are.

Shelley:

They don't know if they even resonate with you and they'll just pass on by.

Shelley:

But if you say if you're just sitting there saying, I love lucky charms and

Shelley:

then somebody walks by and sees that.

Shelley:

And they're like, I love lucky charms, and they feel that, and it

Shelley:

doesn't ha like I'm saying, it doesn't have to be a big secret of yours.

Shelley:

It could be just something as simple as, identifying with

Shelley:

another product that they like.

Shelley:

So just keep putting that out there.

Shelley:

I like this.

Shelley:

I like that.

Shelley:

I'm, I wanna be more helpful in this area of life, and yeah, this is going on in

Shelley:

my life and bringing all of that in to show that, yes, I am a person because

Shelley:

even if you work B2B, you're still selling human to human and people wanna

Shelley:

know you're a real person and not a bot.

Jen:

absolutely.

Jen:

And, hat tip credit to Shelley.

Jen:

Who's always encouraging me to share a little bit about myself because.

Jen:

For various reasons.

Jen:

It's not a natural thing for me to do.

Jen:

And she's pushed me into that.

Jen:

And I think that it has made what I share more relatable and relevant.

Jen:

And those are like the two big RS I think if you're gonna have two RS

Jen:

for social media, it's relatability and relevant, it has to be both.

Jen:

You have to be relatable and you have to be relevant.

Jen:

A lot of people go out there and they put up this like veneer of oh my

Jen:

business and my life are just perfect.

Jen:

. And after a while, people are like that's not interesting, they start

Jen:

to doubt whether it's real because honestly, behind the curtain,

Jen:

everybody, no, nobody's perfect.

Jen:

Everybody has things that are happening, it doesn't, you can't be friends with a

Shelley:

picture on Instagram, you've got to know the whole person

Jen:

right.

Jen:

So it's important.

Jen:

It's important to be relevant.

Jen:

It's also important for the content to be related to your

Jen:

expertise as much as possible.

Jen:

Like it it just is helpful.

Jen:

It, make sure that people always know what it is that you do and that what

Jen:

you're sharing is relevant to them.

Jen:

It really is about other people on social media, you share what's going

Jen:

on in a way that makes it relatable and relevant to other people.

Shelley:

In Jen's example of going on somebody's post and saying, I

Shelley:

learned from you and here is how I'm going to use that information.

Shelley:

As a coach or a teacher online, there's nothing that's going to

Shelley:

get my attention more than that.

Shelley:

Somebody took what I said and applied it.

Shelley:

That is the whole reason that coaches.

Shelley:

Come out here and coach and we'll do it for free.

Shelley:

If somebody's actually going to take the information and apply it and have good

Shelley:

positive responses and then share that with others, that's all we really want.

Jen:

And a lot of times people overlook things like hashtags

Jen:

and tagging other people.

Jen:

So if somebody shares something and they're like, oh, I

Jen:

really liked this blog post.

Jen:

If they tag me and say Jen wrote this post, and I really liked

Jen:

it, guess what I'm gonna do?

Jen:

I'm gonna comment on it and I'm gonna go share it and be like, Hey look,

Jen:

somebody else said, this was really cool.

Jen:

And that's part of it too, is you have to share what other people are

Jen:

doing and give them credit for it.

Jen:

And then they're more likely to engage with you and share it themselves.

Jen:

So that's another way that you increase, reach what people don't understand.

Jen:

Sometimes I know all of you are very smart and you probably already know this, but

Jen:

in case you don't hashtags are topic.

Jen:

People follow hashtags as topics that they wanna see more of.

Jen:

So if the hashtags that you're sharing are all branded and a bunch

Jen:

of words that you think go together, but they're not actually topics that

Jen:

people follow, it's not as useful.

Jen:

So one of the things that you can do is click on a hashtag in somebody

Jen:

else's post and look at the URL.

Jen:

And then you can just put, you can change the URL to put these different hashtags

Jen:

or topics that you're interested in.

Jen:

And you can see how many people are following a particular tag,

Jen:

and that can really help you decide what the hashtags are.

Jen:

And then you also wanna share other people's content.

Jen:

And if you can tag.

Jen:

It's hard to do scheduling.

Jen:

So sometimes if I wanna tag somebody actually go into the program itself

Jen:

and either update the post and put the tag in, or I do it native inside

Jen:

of, Facebook or LinkedIn to do that.

Jen:

So I can tag somebody else.

Shelley:

So did you get did you get my newsletter because I tagged you I did.

Jen:

I thought I liked it.

Jen:

Commented.

Jen:

Did I not see, was I working in the yard?

Jen:

I'm so Sunkissed from working in the yard I have social proof.

Jen:

That was working in the yard.

Jen:

So

Shelley:

I, I talked about Women Conquer Business, and I talked about

Shelley:

Jen and what we were gonna talk about.

Shelley:

And so when I put the post out about the sharing, the LinkedIn

Shelley:

newsletter, I tagged her.

Shelley:

So she saw it and then way she could look at and go, oh,

Shelley:

Shelley's talking about our show.

Shelley:

Hooray, and then she could share it.

Shelley:

And that gets me more.

Shelley:

I thought I did

Jen:

visibility.

Jen:

Ugh.

Jen:

Dang it.

Jen:

Dang it.

Jen:

Okay.

Jen:

I'll have to go back.

Jen:

I'll share it.

Jen:

, I've been in the yard

Shelley:

but most people will share it.

Shelley:

And then . Yeah, and I

Jen:

usually man, I'm like being a little called out.

Jen:

Oh, wa so, but it's good.

Jen:

It's don't be like, I was on that post.

Jen:

Do you share it?

Jen:

If somebody tags you cuz that's right.

Jen:

That's how that's supposed to work.

Jen:

Especially if it's something you're working on with somebody.

Jen:

Indeed Shelley

Shelley:

indeed.

Jen:

So if you're thinking I see all these posts and they're written in a certain

Jen:

format or, all of this kind of thing.

Jen:

If you're struggling with what do I, how do I write some of these posts?

Jen:

What is it that people are using?

Jen:

Cuz you're starting to see like how people talk about what it is that they do.

Jen:

And it seems like a good positioning.

Jen:

There are a couple of tools that you can use that really will help you formulate

Jen:

and craft posts that are more intriguing and are likely to get more engagement.

Jen:

I think I'm just gonna probably end up spoiling my tweak of the week.

Jen:

end up adding it here.

Jen:

We'll talk about it.

Jen:

So I've already mentioned lately, which is really great with if you have a lot

Jen:

of content and you want to share, we use it for the podcast where we break up the

Jen:

podcast and the video, so that there's video content and pithy comment about

Jen:

that specific section of the podcast.

Jen:

And we use lately for that.

Jen:

There are a couple of other tools out there that are really cool, that

Jen:

can really help you with formulating like blog posts social media posts,

Jen:

cuz now social media posts are beginning to be a little more longer.

Jen:

I think you've probably noticed that on LinkedIn.

Jen:

It's always been fairly long on Instagram, some of these different platforms

Jen:

but you can even use these tools.

Jen:

Not hype fury, but you can use type, share also on medium, if you

Jen:

wanna publish like a blog post.

Jen:

And so these two tools are type share, and hype fury type share is at typeshare.co.

Jen:

Let me, I'm gonna share my screen here for just a second so that people can see this

Shelley:

okay.

Shelley:

And hypefury.com.

Shelley:

Oh, Hype Fury Hype

Jen:

Fury.

Jen:

So the first one is typeshare.co Type Share.

Jen:

So what type share does is it's actually like a, it's so interesting.

Jen:

So it's a blog platform.

Jen:

There's somebody named Dickie Bush and he does.

Jen:

These like writing challenges and they do like a social blog and there are

Jen:

these little like micro blog posts, and you can do that, but most of the

Jen:

people who are watching or listening to this show already have a website

Jen:

so they're gonna use it how I use it, my free trial's about to end.

Jen:

And I've really enjoyed it.

Jen:

So what this does is it's a platform where they give you like a template that

Jen:

you can follow for like how to structure your posts or how to structure your blog

Jen:

that make it a lot easier to create.

Jen:

And it's based on other blog posts, other social media posts

Jen:

that have been successful.

Jen:

Now you wanna change it and make sure that whatever it is is aligned with

Jen:

your voice, how you share things.

Jen:

I'm not suggesting that you change.

Jen:

Everything to follow like a pattern, but it is good to see and they

Jen:

have a lot for free, or you can pay $20 a month for the structure.

Jen:

But what it does is it really helps you formulate how you can structure your posts

Jen:

to give people an arc of your thought.

Jen:

And I think that's, what's important is, a lot of times we just say,

Jen:

I did this thing it's done.

Jen:

this gives you a little bit more of an opportunity to look at some things

Jen:

from the idea of positioning, right?

Jen:

So here is what the inside of my type share account looks like.

Jen:

So you'll see in here, there are all these templates, right?

Jen:

So it's like myths or five main points and.

Jen:

So these are like some essay templates.

Jen:

They also have sub atomic essay templates.

Jen:

So these are ways that you can, I use these for my newsletter.

Jen:

So it helps me go in and say five things that you wanna do.

Jen:

Or last week I talked about myths on social media.

Jen:

So this is a good structure, right?

Jen:

So it gives me a structure for like how, I still use my voice.

Jen:

I still talk about it, but it gives me a structure.

Jen:

So I don't just go on and on and I'm keeping it like concise enough that

Jen:

people are actually gonna follow it.

Jen:

Then they have these sub atomic essays.

Jen:

So anything that's not marked pro in here is free.

Jen:

They have an excellent amount of templates in here that you can use for

Jen:

free without paying the $20 a month.

Jen:

And then if you go down to the very bottom, they have thread templates.

Jen:

and these are typically Twitter, but you can also use these thread templates on

Jen:

LinkedIn and it gives you as you can see and if you're listening, a lot of the

Jen:

template types are things like credibility and lessons where you're breaking through

Jen:

a topic and you're describing in detail, like what you've learned about something.

Jen:

It also is a positioning piece.

Jen:

So you can be talking about what you do and how you do it in a way that

Jen:

really breaks through for people.

Jen:

It makes a lot of sense.

Jen:

And then they have transformation stories, personal stories, things like that.

Jen:

And again, it's just a framework that then you can talk through your

Jen:

expertise and it gives people an idea for like how to structure posts.

Jen:

If you do things on Twitter is a thread.

Jen:

So it like has the break points, and from type share, you can actually

Jen:

post to Twitter and I, and medium and LinkedIn, I think the other

Jen:

tool that's really interesting.

Jen:

Is called hype fury.

Jen:

And it is primarily focused on Twitter, but it also does LinkedIn posts.

Jen:

And I've been using it for LinkedIn as well.

Jen:

And it is, it has very similar to type share in some ways.

Jen:

But it does a little bit of automation that encourages people to subscribe to

Jen:

your newsletter, to go onto your offer.

Jen:

, if you're engaging with all of this then, take the next step and

Jen:

go to subscribe to my newsletter.

Jen:

That's typically what it is.

Jen:

Or some people use it to.

Jen:

Sell a mini course and things like that.

Jen:

And that's what hype fury does.

Jen:

They really have a lot.

Jen:

They have a lot of templates in there as well that help people grow.

Jen:

And they have templates for LinkedIn and they have templates for also Twitter.

Jen:

It's primarily Twitter.

Jen:

And those are really both of those tools are really good for helping you

Jen:

structure your content structure, things out so that you can be sharing your

Jen:

expertise on these social channels.

Jen:

Or even in, like I said, newsletters and blogs in a way that is concise, keeps

Jen:

you positioned and fits what is trending more on social in some ways, like some of

Jen:

these posts you've seen, I try to change it up enough that it's not oh, what's

Jen:

another thread post, but I try to make it in a way that's still interesting.

Jen:

And I think that what a lot of people do is, we don't always know.

Jen:

You know how to say what we, our expertise.

Jen:

We don't know how to share it necessarily in a way that makes

Jen:

it easy for people to consume.

Jen:

And I think that at least looking at something like type share and taking the

Jen:

time, or using something like hype fury to, to post, to schedule out your posts

Jen:

can really help you formulate that and structure that conversation in a way.

Jen:

That's interesting for people who are following you, was that all new?

Jen:

Yes.

Jen:

Did I just lay a knowledge bomb on

Shelley:

you?

Shelley:

Oh, so many new things this week.

Shelley:

I tell you.

Shelley:

That's CTA.

Shelley:

Let's do a CTA.

Shelley:

That's it.

Shelley:

If you have not yet subscribed to Jen.

Shelley:

Women Conquer Business Newsletter, please do you're missing out if

Shelley:

you're not subscribed because she lays knowledge bombs every Sunday.

Shelley:

And if you don't have time to read it on Sunday, you can wait for Monday, but

Shelley:

it'll still be there waiting for you.

Shelley:

And that is at womenconquerbiz.com/newsletter,

Shelley:

easy peasy.

Shelley:

I, yeah.

Shelley:

And of course I'm still working on my course, of course, of

Jen:

course you can, if you go to womenconquerbiz.com/newsletter, you can

Jen:

also read all of the previous newsletters, cuz I also use it as a blog post.

Jen:

And so please consider doing that.

Jen:

And then here is the link to become.

Jen:

To get on the waiting list for the upcoming livecast lifestyle course.

Jen:

I don't know why I'm my alliteration today is not good.

Jen:

Yeah.

Jen:

Livecast Lifestyle course.

Jen:

And so what have

Shelley:

you code?

Shelley:

Or you can just go to course.livecast.life and get signed

Shelley:

up to be on the waiting list.

Shelley:

And we have decided that we're combining the course with six months.

Shelley:

Of our membership, which includes weekly coaching.

Shelley:

So it's gonna be a screaming deal.

Shelley:

So get on the list to get the, get in the get in there for the friends and

Shelley:

family founders price which is coming.

Shelley:

And the whole reason it's not out yet is because I have been going

Shelley:

through all of these different course platforms to make that decision.

Shelley:

Oh, I like this one.

Shelley:

This is great.

Shelley:

Let me, no.

Shelley:

Gosh, this is having problems.

Shelley:

Oh, look over here.

Shelley:

I see one that's on sale at AppSumo this week.

Shelley:

Let me get that.

Shelley:

Oh, it's beautiful.

Shelley:

I love it.

Shelley:

Oh, I'm gonna have to do all this cobbling together when he

Shelley:

went, oh, here's another one.

Shelley:

Let me try that out because everything's in there all in one place.

Shelley:

Let me try that.

Shelley:

So that's what I've been doing this week and I think found settled on one.

Shelley:

Did you?

Shelley:

So

Jen:

yeah.

Jen:

So stay tuned.

Jen:

We'll find out

Shelley:

it's called Vonza.

Shelley:

Okay.

Shelley:

And it's got email and it's got landing pages and it's got a website and it's got

Shelley:

a course and a platform and it's got a membership platform and it's all in one.

Shelley:

So I'm just like, okay, this had better be it because I've just been through so many

Shelley:

this last couple of weeks that I'm going

Shelley:

crazy

Jen:

a little bit.

Jen:

oh, that's exciting.

Jen:

That's exciting.

Jen:

I, I like testing software of course, but it's also cool.

Jen:

When you finally find the one that's gonna do it.

Jen:

I

Shelley:

really hope this is it because I don't wanna I, I keep

Shelley:

tar, I keep starting to set up the course and then I see something else

Shelley:

and it's oh, that's what I that's, what's missing on this other one.

Shelley:

Let me go over there and do that one instead.

Shelley:

So luckily we're doing it through app Sumo.

Shelley:

And if it's six, it's less than 60 days that you've had the product, you can get

Shelley:

the refund, you can get the credits, you can use your credits on the next thing.

Shelley:

And this week they're having app Sumo days.

Shelley:

So everything's 10% off of, not everything, but all the things that

Shelley:

they've chosen to put on their.

Shelley:

Their AppSumo days specials.

Shelley:

So we've been saving money as we're doing it.

Shelley:

So that's pretty cool too.

Jen:

Actually, do you wanna know how that works?

Jen:

I still have my product up on app Sumo.

Jen:

The, yeah.

Jen:

Planning podcast, planning checklist, like $3.

Jen:

It's three bucks.

Jen:

Yeah.

Jen:

Actually's this week it's on sale.

Jen:

Cause they give sellers the opportunity to participate in that.

Jen:

So if you go to podcast planning, checklist on app Sumo, that's actually

Jen:

my other company epiphany courses, but it's me, teaching people how to plan

Jen:

out their podcast, make some decisions, get the equipment and things like that.

Jen:

And it is yeah.

Jen:

It's app Sumo days.

Jen:

I think it goes until tomorrow.

Jen:

I

Shelley:

think so that was it.

Shelley:

Yeah.

Shelley:

Yeah.

Shelley:

And and they, I think they keep it in line with the prime day, like

Shelley:

Amazon prime days was this week and I think they do it at the same time to.

Shelley:

so okay, you're buying stuff anyway.

Shelley:

Why

Jen:

don't you buy this?

Jen:

Some of this , I've managed to stay away from it cuz you

Jen:

know how I am with software.

Jen:

I really need to talk to somebody about my software addiction.

Jen:

So yeah, , I feel like I shared my tweak of the week.

Jen:

Do you wanna talk anymore?

Jen:

And you just shared Vonza, which is really cool.

Jen:

Yeah.

Jen:

And so if it's V O N Z A and if you look that up on app Sumo, how much was that?

Jen:

Do you remember?

Jen:

Or have you tried so many?

Jen:

You can't remember tier

Shelley:

two is 199.

Shelley:

Of course it's on sale this week for 179.

Shelley:

Nice.

Shelley:

And again, it's got all those different pieces of email.

Shelley:

It's got your website, it's got your landing pages.

Shelley:

It's got CRM it's oh my gosh.

Shelley:

Membership course, all of it in one place.

Shelley:

So I was pretty excited about it.

Shelley:

That's awesome.

Shelley:

Cool.

Shelley:

Yeah.

Jen:

Yeah.

Jen:

Let's hope it works out.

Jen:

The cool thing about app Sumo is when you find something like heartbeat really

Jen:

like heartbeat, that's my latest find.

Jen:

That's the best , you just embrace it and you get into it.

Jen:

If they're gonna keep it updated and stuff, because you only

Jen:

have to pay for it one time.

Jen:

Yeah, and yeah, absolutely.

Jen:

It's high risk in some ways.

Jen:

And, but the reward can be really fantastic if you find, and I did try up

Shelley:

coach and up coach is beautiful.

Shelley:

If you are a coach and you have clients that you're working with and you need

Shelley:

to constantly be in communication and reminding them to do things and setting

Shelley:

up tasks and habits, it's an excellent product, but you're still going to

Shelley:

need your own email, your own payment processor and all of the other things.

Shelley:

So I tested it out.

Shelley:

I've really liked it.

Shelley:

Todd Herman is the one behind it and he has been coaching for 20 years.

Shelley:

So he knows what needs to go into a coaching program, but it

Shelley:

didn't have those other pieces.

Shelley:

And I was going to have to tack them together.

Shelley:

So I found Vonza and that's the way I went.

Shelley:

Nice.

Shelley:

That's cool.

Shelley:

Yeah.

Shelley:

That's cool.

Shelley:

Would you like a little inspiration now?

Shelley:

Yes, please.

Shelley:

Inspirational nugget time.

Shelley:

Let's see.

Shelley:

Do I have a sound well?

Shelley:

Oh, Nope.

Shelley:

Nope, not that one.

Shelley:

all right.

Shelley:

We'll just go with that for now.

Shelley:

Next week, we'll have better sounds inspirational nugget when you've done

Shelley:

well, and another has benefited by it.

Shelley:

Why like a fool?

Shelley:

Do you look for a third thing on top credit for the good deed

Shelley:

or a favor in return and that's Marcus Aurelius Meditations.

Shelley:

The answer to the question.

Shelley:

Why did you do the right thing?

Shelley:

Should always be because it was the right thing to do after all, when you

Shelley:

hear or see another person do that, especially when they might have endured

Shelley:

some hardship or difficulties, a consequence of doing that right thing.

Shelley:

Do you not think there that is a human being at their finest?

Shelley:

So why on earth do you need thanks or recognition for

Shelley:

having done the right thing?

Shelley:

Can I do the right thing even without the promise of rewards?

Shelley:

And this is goes against human nature, cuz we're always

Shelley:

wondering what's in it for me.

Shelley:

If I'm gonna offer value and freebies and all this information,

Shelley:

I'm gonna show up live every week and give you all my best stuff.

Shelley:

What do I get in return?

Shelley:

How many downloads am I getting?

Shelley:

How many viewers are showing up?

Shelley:

Is it worth it for me?

Shelley:

Part of learning to be a philosophical, human being and evolving is to offer

Shelley:

that value and that helpful advice and those tips and all your best stuff

Shelley:

for free, because it's the right thing to do because it helps other people.

Shelley:

And it's gonna come back to you.

Shelley:

The universe is gonna take care of you if you take care of other people.

Shelley:

So that's my,

Jen:

I agree with that.

Jen:

I agree with that a hundred percent.

Jen:

So keep making your stuff, keep sharing it, keep tagging other people

Jen:

because it's the right thing to do.

Jen:

Keep sharing other people's things because it's the right thing to do

Jen:

and it will come back and it really ties into what we talked about today.

Jen:

So I hope you really enjoyed this week's show, please, everybody have a great week.

Jen:

If you enjoyed the show, please share it with a friend and we look forward

Jen:

to meeting with you again next week.

Shelley:

Thank you for joining the Women Conquer Business podcast, posted

Shelley:

by Shelley Carney and Jen McFarland.

Shelley:

Please subscribe and leave a comment or question regarding your most challenging

Shelley:

content creation or business problem.

Shelley:

Then share this podcast with family and friends so they can find the support

Shelley:

they need to expand their brand and share their message with the world.

Shelley:

Check the show notes for links to valuable resources and come back again next week.