Takeaways

• Blue Ocean Strategy is about finding untapped market spaces.
• Creating new demand involves amplifying existing value.
• Making competition irrelevant requires innovation and differentiation.
• Leaders often resist change and dig in when faced with competition.
• Shaming clients for their choices reflects poorly on businesses.

📖 Buy "Blue Ocean Strategy" by W. Chan Kim | Renee Mauborgne

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Chapter Markers:

00:00 - The Secret Blue Ocean Strategy

03:03 - Creating New Demand and Lifting Buyer Value

05:52 - Making Competition Irrelevant

08:56 - The Importance of Value in Client Relationships