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Social Media News Show January 2021
Episode 473rd February 2022 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 01:02:58

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In this week’s episode, we take a deep dive into the social media changes you need to know. Social media is changing at such a rate that I’m here to help you keep your tactics fresh and successful.

You don’t need to implement all updates but you should be aware of the changes.

I’m joined by Andy Lambert from ContentCal to take us through this month’s news and feature updates on the social networks, and I provide my views on what’s relevant for public sector marketing pros.

Top changes include:

• > Audio rooms are coming to LinkedIn

• > TikTok is testing re-sharing posts

• > Twitter adds a new Spaces icon and is testing private Spaces

• > Meta is testing multi-person streaming on Facebook

• > Facebook allows creators to turn on Professional Mode

• > Monetisation opportunities continue to attract more creators on all social networks


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.