Krešimir Ćorluka shares that SEO is not dying, but bad SEO most certainly is. Talking points include: What is bad SEO? What doesn’t work anymore? What fundamentals work now? Where are SEOs confused with what works now? How do you learn and stay on top of what works now? How do you futureproof your future success? A lot of the stuff the average SEO has been doing has had the wrong fundamentals. Technical SEO, backlinking and good content is more important than ever. But, most SEOs weren't doing these things right so now they're confused with what LLMs expect of us. This stuff works and jumping on every new technique is killing your SEO gains, especially like the stuff we've seen with listicles, Reddit SEO, trying to manipulate Quora etc. Do the fundamentals right and only then can we go on to experimenting.