Shownotes
In this episode of Your Ag Empire, we're flipping the mic and putting Holly Haralson in the guest chair. Holly is the COO of Empire Ag and the driving force behind Empire Financial Services. Her journey from pharmacist to farm finance expert is anything but ordinary.
We unpack the pivotal moment that shifted her career, how a traumatic experience led her to refocus her life, and the surprising similarities between reading prescriptions and reading profit-and-loss reports. Holly shares the origin story of Farm Assist, its evolution into Empire Financial Services, and what producers are still getting wrong when it comes to managing their books.
In this episode, we cover:
- How trauma led to clarity and a new purpose
- What pharmacists and bookkeepers actually have in common
- The early days of Empire Ag and the hole Holly saw in ag financial services
- What financial strategy looks like when it’s actually working
- How Figured helped build better break-evens for real decision-making
- Why there's power in knowing your numbers year-round, not just at tax time
- The challenge and reward of building a remote financial services team rooted in rural values
Whether you're a farmer trying to get bank-ready or a professional wondering if it's too late to pivot careers, Holly's story proves there's a way forward—and it starts with clean books and a clear head.
Learn more at youragempire.com/financialservices or connect with Holly on Instagram @holly_haralson_.
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Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
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