Artwork for podcast The Google Ads Podcast
Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report
10th January 2023 • The Google Ads Podcast • Solutions 8
00:00:00 00:11:25

Share Episode

Shownotes

Unsure how to create a GA4 Free-Form Exploration Report? Look no further!

Our Junior Google Ads Specialist, Smruti, is here to walk you through how to create one. This guide is perfect for those who want to gain insights into their website traffic and figure out where to focus their marketing efforts.


By following this guide, you'll be able to uncover valuable insights that you can use to help improve your website traffic and ROI. So what are you waiting for? Listen to this episode and start creating your GA4 Free-Form Exploration Report today!


Related video:

📈 How to Analyze Website Traffic Using GA4 Acquisition Reports https://youtu.be/1sppZSIcU1s


0:00 Intro

0:37 Step-By-Step Guide to Creating a GA4 Free-Form Exploration Report

3:24 Adding dimensions and metrics

5:58 Applying Nested rows

9:14 Work with the best Google Ads agency on the planet

10:22 Creating a custom segment

Do you have questions about Google Ads? Ask us in REAL TIME every FRIDAY, 1 PM PT!

Be a member of our channel by clicking the JOIN button to access the Live Q&A chat. Here's the link to our Dec 9 Google Ads Live Q&A: https://youtu.be/sKK2UX5YyY4


Are you a performance marketer with Google Ads experience living in New York? 🗽🍎

Have you dreamed of joining the Solutions 8 team?

We may have the perfect role for you!

Send your resume to: apply@sol8.com. 📩

More details about the job requirements are here: https://www.linkedin.com/posts/soluti...


This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU


Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...


🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/


💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/


👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

--------------------------------------------------

👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

--------------------------------------------------

Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

--------------------------------------------------

👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

--------------------------------------------------

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam


⬇️️ You can find us here ⬇️️:

Website: https://bit.ly/sol8-home

Twitter: https://twitter.com/solutions_8

Facebook: https://www.facebook.com/solutions8llc

LinkedIn: https://www.linkedin.com/organization...

#googleads #googleadsagency #googleadshelp

Transcripts

Jon:

We are going to learn about the GA port free from exploration report.

Jon:

So actually in GA port you can get two types of report.

Jon:

One is normal report where you can get access to dependent mattresses, diamonds.

Jon:

If you want to do deeper and analysis, you need to create exploration report.

Jon:

So here you can get a normal report and exploration report.

Jon:

Hi guys.

Jon:

I'm smoothy from Solutions eight.

Jon:

and in this video we are going to learn about the GA port

Jon:

free from exploration report.

Jon:

Okay?

Jon:

So actually in GA port you can get two types of report.

Jon:

One is normal report where you can get access to predefined

Jon:

mattresses, diamonds, and et cetera.

Jon:

You can use that report to quick analysis to normal analysis, but.

Jon:

If you want to do deeper analysis, you need to create exploration report.

Jon:

Okay?

Jon:

So here you don't get a normal report and exploration report.

Jon:

Just click here.

Jon:

Then here analytics will provide.

Jon:

Several types of exploration report.

Jon:

One is free from exploration report, which we're going to discuss about today.

Jon:

Uh, Another is funnel exploration, path Exploration segment Overlap

Jon:

cohort exploration uh, user lifetime.

Jon:

these are the templates provided by g4.

Jon:

You can use these templates to analysis quickly, video, we are going

Jon:

to learn how we can create a free from exploration report from scratch,

Jon:

To create any type of exploration report, you need to click here.

Jon:

Then you'll get a task port.

Jon:

So first of all, get this huge panel where the data.

Jon:

This panel called tab.

Jon:

Okay.

Jon:

Inside a single exploration report, you can add multiple tabs.

Jon:

Choose your exploration report type, and you can create another tab.

Jon:

So this is one panel and another two panels are variables and tab settings.

Jon:

Okay?

Jon:

So in variables, you need to add segments, diamond dimensions, and metricses

Jon:

to use throughout the exploration report, but to use inside a single.

Jon:

, you need to add these things to the tabs settings.

Jon:

so let's add diamond dimensions and matrices, and we'll

Jon:

talk about segments later.

Jon:

Just click on the plus icon you'll get access to several types of dimensions.

Jon:

Just choose your dimensions from the dropdown like this.

Jon:

Yeah, you can use this search box to search your dimensions.

Jon:

I'm going to add country then.

Jon:

City, I'm going to add device.

Jon:

import.

Jon:

Then we need to add mattresses.

Jon:

This time going to source for session.

Jon:

another.

Jon:

Portrait, then import.

Jon:

so as I said, after adding the variables, you need to add these

Jon:

variables, diamonds, Andes, to the tab setting to use inside a single tab.

Jon:

so less art country.

Jon:

Diamond, you can add roads and columns.

Jon:

Okay?

Jon:

So if you drag and drop row and column area will highlight,

Jon:

so drag and drop inside row.

Jon:

And for a quick uh, huge quick navigation, you can double click.

Jon:

And matrices will go to . And here even you can use double click.

Jon:

so here you can see the data from United States, newer, you have this

Jon:

much obsession and s in this way you can use exploration report.

Jon:

The countries are repeating because inside one country there are multiple cities.

Jon:

Okay?

Jon:

So actually to analyze this, is getting messy, but we can make it

Jon:

visually clear by Eugene, this option, nested road, just enable it and.

Jon:

It'll make it clear.

Jon:

Okay?

Jon:

So it'll segment out properly inside United States, these are the countries and

Jon:

these are the citizens and s inside India.

Jon:

These are the cities and citizen and passages, and so, you can

Jon:

change the date range even.

Jon:

So here is the date range.

Jon:

You can select from this.

Jon:

Yeah.

Jon:

You cans select your custom data range from here and even you can use this

Jon:

compare feature to compare the data.

Jon:

And here another thing is a number of roads and starting roads.

Jon:

Okay.

Jon:

it'll also up to 10 row, you can see up to 10 row, But if you want to see

Jon:

more, you can increase it to 500.

Jon:

and start row is one from one row.

Jon:

It'll start, but if you want to start from 10th, it'll start from the 10th row.

Jon:

So you can use these settings too.

Jon:

as I said, dimensions, you can add in both.

Jon:

Roach and column,

Jon:

you can even analyze deeper by it out further.

Jon:

this is the country and city and device.

Jon:

This is not said right way.

Jon:

And this are the device and inside of each dive device, these are the

Jon:

session and s so you can check the data.

Jon:

bi segmented out device, country, city at a time.

Jon:

Then You can even use a filter option to filter diamonds, Andes.

Jon:

Let's suppose I want to see only United States data.

Jon:

You can click here and George Country.

Jon:

select that type contains, and I'm going to United States apply.

Jon:

So in this way you can see only United States.

Jon:

Okay, this is not a glitch.

Jon:

I'm interrupting the video you're watching because I need to remind

Jon:

you that I'm always looking for people to join our team.

Jon:

So if you're passionate about Google Ads and you wanna work with the best

Jon:

Google Ads agency on the planet, please go to so late.com/apply.

Jon:

Speaking of working with the best Google Ads agency on the planet, if you're having

Jon:

trouble with Google Ads and you want professional help, that's what we do.

Jon:

You can go to so late.com, that's s o l eight.com to apply for your

Jon:

free, no obligation action plan.

Jon:

And if I've.

Jon:

Any level of value at all.

Jon:

Maybe think about giving me a thumbs up and subscribe to your channel.

Jon:

That's how we juice the YouTube algorithm so they actually know

Jon:

that I know what I'm talking about.

Jon:

If you have questions, comments, concerns, or confessions, hit me

Jon:

below in the comments, and now back to your regularly scheduled program.

Jon:

Then we'll talk about segments.

Jon:

You can clear segments and you can compare the segments.

Jon:

Segments means it's like a audience.

Jon:

You can create if I want to compare the traffic between.

Jon:

Organic and paid.

Jon:

I can create two segments for paid and organic and I can compare it.

Jon:

create a segment.

Jon:

here you can create a suggested segment.

Jon:

You can create from here, but we will create a custom segment.

Jon:

as we are uh, analyzing session.

Jon:

So we should uh, use session, submit.

Jon:

so from here you need to find out the traffic source.

Jon:

Okay?

Jon:

So from this time instance, you can directly choose here.

Jon:

you can use the search box.

Jon:

So I'm going to use medium, search for medium,

Jon:

I'm going to filter out CCPC.

Jon:

Okay.

Jon:

So CPC medium will show the P traffic.

Jon:

Just apply.

Jon:

And even if you can see the summary of the traffic, the

Jon:

session belongs to this segment.

Jon:

and just name it.

Jon:

Then click your save and apply.

Jon:

So here, pay traffic has been added and we need to create another segment to compare.

Jon:

I'm going to search for, again, session medium, and I'm going to filter organic.

Jon:

So here it's organic.

Jon:

Just apply and name it.

Jon:

Organic traffic and seven apply.

Jon:

so here is the segment.

Jon:

Organic, paid, and total.

Jon:

Okay, so.

Jon:

You can compare the total traffic versus organic traffic versus paid traffic.

Jon:

Okay?

Jon:

Inside of single segment, you can see session and purchase like column one.

Jon:

So in this way you can use the segment feature to even clear segment

Jon:

and compare the segment in Butin.

Jon:

So just create your exploration report and play with several types

Jon:

of segments diamond Dimens sense and mattresses, and huge dose, and see the

Jon:

data, how these things are working.

Jon:

We will launch better.

Jon:

Okay?

Jon:

So in this way, you can create free from Exploration report.

Jon:

that's it for today and if you like this video, please thumbs

Jon:

up and share this video with your friend, family, wherever you can.

Jon:

And make sure to subscribe this channel to watch this kind of valuable digital ahead.

Jon:

Okay.

Jon:

So thank you for watching and see again.

Links