Does it feel like you’re starting over from scratch every time you promote your membership?

In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).

I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.

Here’s what we’ll cover:

• 01:21 - Why your launches feel like a reset instead of building momentum
• 10:05 - What to track so you can make strategic sales decisions (not just hope for the best)
• 18:57 - How to plan a sales rhythm around your life and business
• 26:14 - The key assets to focus on, so you’re not reinventing the wheel every time you sell your membership
• 30:35 - What to do if you hate planning...
• 36:07 - How I can help you create a gameplan to grow your membership, with the Gameplan Intensive

Whether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals.

Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplan

More Links and Resources:

• Learn more about The Gameplan Intensive and book your place: themissingink.co/gameplan
• Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com
• Contact Natalie: themissingink.co/connect
• See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-plan

Follow on Social Media:

• Instagram: instagram.com/natalietaylor.co
• Threads: threads.net/@natalietaylor.co
• Facebook: facebook.com/natalietaylor.co