Nowadays, your website has 10 seconds to convince a passing visitor that your brand, message and business are the real deal. Good design matters, whether it comes from your site or branding, it can do so much more than play the part of eye-candy, it can convert too.
In this episode, the founder of GiF Design Studios and designer Joana Galvao joins the show to talk about how design can negatively affect your business if it isn't done the right way, why your visuals need to match what your brand is all about and so much more.
Joana and I talk about laying the basics of your brand identity and go through all the essentials from color theory and the importance of choosing the right fonts to how to get a well-designed logo on a bootstrapped budget.
We also get into a great conversation on how to work with creatives and how to cultivate a good relationship with your graphic designer. I know you are all going to enjoy this conversation with Joana, especially for all our listeners who are thinking of designing their first website or planning to revamp their current websites. Enjoy!
Essential Learning Points From This Episode:
How to begin planning your brand look before approaching a designer.
Why Joana recommends using Google fonts when starting out with brand design.
Chris and Joana talk about when you should approach websites like Fiverr or 99 Designs for logo designs.
Joana shares her tips on how to avoid paying for professional photos done during the beginning of your business.
There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please shareit by using the social media buttons you see at the top and bottom of this page.