In this energising episode of Biz Bites For Thought Leaders, Anthony Perl sits down with Kate Engler, founder of the Meet the Press Masterclass, to unpack the secrets of earning free media coverage as an entrepreneur.
With over 30 years in the publicity and media space, Kate created the Meet the Press Masterclass 14 years ago after watching brilliant entrepreneurs leave PR agencies despondent because they couldn't afford the $5,000 to $8,000 monthly fees. Her mission: to give every entrepreneur the tools to earn their own media coverage.
In this conversation, Kate shares why free media is available to every entrepreneur, how to pitch journalists effectively, why you should never use AI to write your pitches, and the critical difference between paid advertising and earned editorial coverage. She also shares remarkable success stories, including a finance expert who generated 120 new leads and $95,000 in revenue from a single Sky News appearance without mentioning his business once.
Whether you're a business owner, consultant, or thought leader, this episode will change how you think about publicity, media, and building your expert reputation.
CONNECT WITH KATE ENGLER:
LinkedIn: https://www.linkedin.com/in/kate-engler-publicity/
Website: https://meetthepressmasterclass.com.au/
https://www.linkedin.com/company/the-publicity-princess/
The Publicity Princess | Meet the Press Masterclasses
FOLLOW ANTHONY PERL:
ABOUT BIZ BITES FOR THOUGHT LEADERS:
Biz Bites for Thought Leaders is a podcast that brings you conversations with business leaders, entrepreneurs, and industry experts who share their insights, experiences, and strategies for success. Hosted by Anthony Perl, each episode delivers practical wisdom and thought-provoking discussions designed to help you grow your business and leadership capabilities.
PODCAST PRODUCTION:
This podcast is produced by Podcasts Done For You, Australia's premier podcast production service. We handle everything from recording to editing to distribution, so you can focus on delivering great content.
Learn more: https://podcastsdoneforyou.com.au
DON'T FORGET...
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Connect with Anthony Perl on LinkedIn: https://www.linkedin.com/in/adperl/
If you would like to be a guest on the program or you have a mentor that you think would be ideal, please reach out to us on LinkedIn so we can connect.
Learn more about all our guests in our easy-to-use directory: https://www.commtogether.com.au/biz-bites/
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Anthony will co-host your branded show. Visit https://podcastsdoneforyou.com.au for more information, including free resources.
Our mission is to have brilliance heard. If you want to stand out as a Thought Leader, let us show you the power of podcasting. Book a free idea-sharing call here.
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#businesstransformation #podcast #press #bizbites #masterclass #businesspublicity #onlinevisibility
