With the challenges of hiring post-pandemic in an industry where there is an actual shortage of skilled labor, it’s important that you do everything you can to get a leg up on your competition. Yet most shop owners pay zero attention to the careers page on their website. In this episode, we talk about how to build the perfect careers page that will help entice great technicians to come work for your shop.

Talking Points

• This isn’t going to be easy. Commit to the time needed to do it right
• You need to meet with your team to learn what they really like about working for you
• Core values are important to people looking for a new work home
• Gather all assets before talking to your website provider - it will make the process go much faster
• The page needs to look great. Hire a designer. It’s an investment in your business
• Entertain prospective team members even when you’re not hiring. Keep the pipeline full.

Lagniappe (Books, Links, Other Podcasts, etc)

• Blog: How To Create The Perfect Careers Page [insert link]
• Blog: How To Write a Technician Hiring Ad
• Podcast: Using Marketing to Attract New Team Members

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - podcast@shopmarketingpros.com 

Thanks to our partner, RepairPal. Visit the Web HERE