Episode #13. The focus of this episode is Insight, a truly important technical skill for today’s marketer. Joining host Abby is Labyrinth Marketing’s own insight consultant, Julian Watson. Julian takes us through the evolution of market research and some of the exciting new tools and processes, such as ‘design thinking’, to uncover insights across markets, competitors and consumers. But is new always best? Julian offers great advice on how to use what’s already available to you and how to focus on the problem not the methodology.

This podcast is sponsored by Labyrinth Marketing www.labyrinthmarketing.co.uk 

 Host: linkedin.com/in/abigailcdixon/

Guest: linkedin.com/in/julian-watson-5aa4a922/

Resources/brands mentioned in this podcast:

www.theleadingedge.com/

www.unilever.com

The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com