David and Tamara discuss the importance of ensuring that your link-building strategies align with user needs rather than algorithms.

Talking points include:

How do you align your link-building strategies with user needs?

What kind of user needs are you referring to?

You talk about evading spam risks during core updates - what spam risks are you talking about and can you give me an example of a core update that has made it more likely for a site to be flagged as a spammer?

Should you just target your link building strategies at driving traffic now?

What mistakes do you tend to see with link building strategies?

What link building strategies tend to work best now?

What metrics track user-focused link-building success for SEO?

How is link building changing in the world of AI?