On this episode of Brand2Brand, Thomas and Veronica pose a deceptively simple question: Between Carhartt and Levi’s, which brand wears the pants around here? Gen Z knows the answer because both Carhartt and Levi’s are working overtime to maintain their popularity with them. Our hosts also explore the rise of video content creation and the concept of “authenticity”, specifically its appeal to a younger generation of consumers. No one’s holding any big questions back from the big brands, either. One point Thomas and Veronica make clear is as generations change, the rules of marketing and branding change along with them.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.