Instead of investing in the shiny new thing, Ilene Rosenthal of White Space Marketing Group recommends exploring what valuable marketing assets you already have lying around your business.  In this week’s Best Kept Secret podcast, Ilene shares the story of how a client saved tens of thousands of dollars by doing an inventory of marketing assets they already paid for and repurposing those in a highly successful reach out campaign.

CEOs need to evaluate their marketing activities the same way they evaluate all elements of their business by focusing on what’s important, testing different options, and stopping spray and pray marketing. You can’t rely on outsourced resources to set your marketing roadmap when you wouldn’t do that in any other area of your business. 

Ilene shares her 3 steps you need to take to get the most out of your marketing efforts and spend.  She has a special gift for you if listen to the end.

Show highlights

02:09 CEOs are strategic about everything except marketing

04:23 What CEOs have to do to get on top of their marketing

05:22 When hiring junior marketing staff is a mistake

07:45 Marketing tactics won't work if strategy and objectives aren't set

10:04 Look at what you already own before paying for the shiny new things

16:15 Importance of being channel agnostic

20:46 Learn about Ilene. Email Ilene at irosenthal@whitespacemarketinggroup.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.coms

Sign up for a free one hour workshop called Start Attracting Your Ideal Clients In 5 Easy Steps. The workshop will show you how to tap into the 80% of demand for what you do that is not available to your competitors at up to 20% higher margins where your clients will see you as the only qualified person to turn to for help.  This predictable flow of clients that seek you out for your insight and guidance will increase your confidence, allow you to focus on doing what you do best which is serving your clients, and give you the financial returns your business is capable of generating.