Nik has an extraordinary background in Influencer Marketing and Creative Live Event Production. She led her team at Target as Senior Manager of Talent Partnerships and Influencer Marketing working with A list celebrities and a wide range of digital content. 

She also pioneered the breakthrough success for the renowned Shorty Awards as Senior Creative Producer, which recognizes the best of social media for influencers, brands, and organizations across all platforms. 

Now, Nik is the Global Director of Whalar, a leading influencer marketing agency.