n this episode of All Things Being SQL, Liam and Rich chat with James May, RevOps leader at Risk Ledger. James shares his journey into SaaS, starting with a role at Attest where he optimized processes for SDR teams. He emphasizes the importance of a unified RevOps function to balance departmental incentives and maintain neutrality.

James discusses the challenges of data quality in RevOps and the importance of defining metrics like meaningful opportunity edits and deal velocity. He also shares his thoughts on AI in RevOps, highlighting the potential for turning unstructured data into structured data.

Tune in to hear James’ controversial opinion on SalesOps!

As always, we're brought to you by Infer, a game changing analytics platform allowing data analytics teams to do AI powered analytics all using SQL.

Music by Noisyfilter from Fugue

Show produced and edited by the awesome team at Sound Media