Jen: 00:00:06

Hello and welcome to the Women Conquer Business Show.

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I'm Jen McFarland, joined by Shelley Carney.

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We're your go to small business marketing show.

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Covering Breaking marketing news that affects you.

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Cool apps we found, and a how to deep dive into a marketing topic with a

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side of motivation and inspiration.

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We'll also talk a little about our own entrepreneurial journeys as well.

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Are you ready?

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Let's get started.

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Yay.

Jen: 00:00:36

Hey, hello and welcome to Women Conquer Business.

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Today we're going to be, this is pre-recorded on for Thanksgiving Day, and

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so this is like Jen and Shelley talking about future Jen and Shelley . Today

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we're gonna be talking about infusing genuine gratitude into your marketing,

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and I would like to say that one of the things that's really important to.

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When we're talking about something like genuine and gratitude and marketing,

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that this is from a wholehearted place that you have to really mean it.

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So there's no faking it when we talk about infusing genuine

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gratitude into your marketing.

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So today we're going to talk about gratitude and how you can talk about

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gratitude throughout the year, why you should, how it helps your business person.

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And then how you can share it in your marketing from a space

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of, as I said, authenticity.

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And I know that people often talk about authenticity to the place, to

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the point where it's become almost fake and people roll their eyes at that.

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That's not where we're coming at for this at all.

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I've given five day workshops about gratitude and leadership.

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That's where some of this content is coming from.

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And then you infuse those genuine feelings into how you talk about your

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business, how you talk about your colleagues, your clients, everybody.

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And that's what we're talking about today.

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We know that many of you are out spending time with your families today.

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Many of you are resting.

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Hopefully you're not working, and so we're really excited

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to share this special edition.

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Slightly different, less scripted show with you today.

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So welcome and hey future Shelley.

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How are you?

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? Shelley: Well, I'm future Jen.

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Or are we in the past?

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I don't know.

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I know very well.

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Yeah, I am spending the whole week promoting the content creator stack,

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so I'm very focused on that right now.

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I built a big implementation program course, online course over the summer.

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It took me several months to put it together, and I

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included that in the info stack.

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So I'm promoting that and hoping that people find it really, really

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valuable because normally it's $299, but for the info stack you get.

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All of these products from all of these creators, especially made for creators,

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and they're only $49 for the whole thing.

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So Amazing, amazing, amazing.

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I can't wait.

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Oh, I'm doing

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a long link

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about that.

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Yeah.

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Can't put it in the chat because future me and past me are not

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talking to each other, . Right?

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You don't know the link yet because we're pre-recording this.

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So when we know the link and when we have all the information, you

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do have the link to your live stream that will go out today.

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That's right.

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That will share

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it.

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The description, I just can't sharing that on the screen

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like we can comments right now.

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But this livecast lifestyle success, the secret to fund fulfilling and

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consistent content creation, I will be in a livestream talking about that,

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talking about the content creator stack.

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I'm really excited about it and I think it's gonna be super cool.

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That's been my focus for the entire week.

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That's amazing.

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Congratulations.

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I just think that all of this is so awesome.

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I'm just so excited for you and . I don't, what are you laughing about?

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I was trying

Shelley: 00:04:13

to do a, and I didn't change my board and, and I'm like, no, not that

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great.

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Good.

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That's funny.

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So Shelley's trying to play sounds again.

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Don't worry, Shelley.

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We'll, just all.

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Okay.

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No, I think that that's really awesome.

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I'll do what I can.

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I don't know what I'll be doing at 4:00 PM Mountain Time for me,

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that's 3:00 PM in Pacific Time.

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Oh.

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On this day in the future that I can't, I don't know the date.

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That's so funny.

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I was gonna say on November 19th, but no, that's today

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when we're recording this show.

Shelley: 00:04:54

Yeah, it'll be on Thanksgiving Day.

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In fact, the 24th.

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So the 24th.

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So on November 24th, that's today.

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Make sure that you listen or watch.

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I guess it's on YouTube, but a lot of people I know actually post, put

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the YouTube link up and then listen.

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They don't necessarily watch everything.

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Yeah, we can do that.

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So be sure that you do that.

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Be sure that you give that a shot.

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As for me and what I've been working on at the tail end of last week,

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that was on November 18th, we had an epiphany courses community social hour.

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It was great.

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It was marketing, laser coaching.

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So people would come and just say, I'm struggling with this.

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And and I love that where people just come and ask me questions and we workshop it.

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I believe that for epiphany courses, that's what I'm working on.

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We're working on what's the future holds for that community and

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we are going to infuse it with more opportunities like that.

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People come and they get some laser coaching.

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I think we're gonna do that twice a week or twice a month.

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And then some infuse some trainings into that.

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So it's a very exciting time at epiphany courses.

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We've been in beta, I think just about long enough, and now we're

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going to make it into something bigger and more expensive.

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, if you wanna get in on epiphany courses and join at a lower.

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Cost.

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I would suggest going to epiphany courses.com and signing up for

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your free trial so that you can get in before we raise the rates.

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Do we have any news,

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so marketing breaking news.

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We don't usually share bad news.

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We've been really good.

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I think about saying this is what's going on.

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Most of the time it's not bad, but I will say that when I saw this headline,

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I was really deeply irritated, , because Facebook meta irritates me sometimes,

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and I think it's important to share it.

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There had been a rash among people in my business community.

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And in my marketing groups on Facebook saying, is this valid?

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Is this real?

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Just of all these accounts that just seem to have been their business

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pages, different accounts seeming like they had been hijacked.

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The truth is, they had been . So meta has disciplined or fired dozens of employees

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for taking over user accounts, hijacking them compromising accounts in some cases.

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Employees and contractors were accepting bribes to take over accounts.

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And it was all done.

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I think this is kind of hilarious.

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The hijacking was reportedly done through an internal tool known as, oops.

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So this was a tool that when people were getting locked out of their accounts or

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they were having issues, that it was part of how they would fix accounts and people

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were abusing that to take over accounts.

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So all of which is to say, Probably people were being locked out of their

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accounts due to these nefarious actions.

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And we were always, I was always telling people, don't pay attention to that.

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Just ignore it.

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I received it too and I just ignored it.

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But you never know.

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That's why it's so dangerous.

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And I think in this environment where we're seeing Facebook's

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in decline, who the heck knows what's going on with Twitter?

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I think they had another 1200 people resign after.

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This ultimatum of are you willing to go hardcore?

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Yeah.

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By Alon Musk that they're down, they're, they had 7,500 employees and I think

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they're down to under 2000 at this point.

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That's not a safe environment for managing servers, protecting your information.

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It's all making like a really big case for don't put all of

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your information on social media.

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Don't put all of your eggs in the social media basket , have a good.

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For your business, have a place where all of your information is owned

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by you and it will serve you well in these shifting, changing times.

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And Shelley and I were talking about before the show, it's really hard to,

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navigate this environment right now.

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Shelley's saying that she's, still on board with YouTube.

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I tend to agree.

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It's hard to imagine Google and YouTube going anywhere at this point.

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I think that right now, LinkedIn is owned by Microsoft.

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It's hard to think that that's gonna go anywhere.

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We don't know.

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We just don't know.

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And I think that, even though we feel comfortable with these

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platforms right now, being YouTube and LinkedIn, that could change too.

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We don't know.

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So it's important, as I said, to have spaces that you have more control

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over because as we're finding this, this volatility is, is very real and.

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Employees taking these actions.

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It's scary, I think, for business owners.

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Yeah.

Shelley: 00:09:31

Yeah.

Shelley: 00:09:32

Where's the security?

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Where's the trust?

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There is none.

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They've just again and again, meta, and specifically the Facebook

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product from Meta is constantly having these issues where they're

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spreading lies and disinformation and, It's a place for people to

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get hooked into these hate groups.

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And it was never intended for that, but they didn't have the guardrails

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in place to keep it from going there.

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And now we've got the, their own employees are behind Their own downfall.

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So it's pretty sad.

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And I don't know what they're gonna do.

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They need to do something or it's just going to go the way of MySpace.

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It's already on that trajectory, as we've talked about on previous shows.

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And the same thing is happening at Twitter, where it was bought out by

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man, child, billionaire, Alon Musk, who wants to make it more un moderat.

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Yeah.

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That's dangerous.

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Yeah.

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That's not looking good.

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I don't know what's going on with that.

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Nobody knows.

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It's become crazy.

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A lot of people are leaving to go to Macon.

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I would say blockchain, social media is just not there yet.

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I have an account on Macon, it's fine, but it's really hard to find other people.

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It's just not, it's not what people are used to.

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It's the whole thing.

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Crypto blockchain is just not easy for people.

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And until things are easy for people, they don't tend to go mainstream.

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Yeah.

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And don't get me started on crypto.

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We won't talk about it, but ftx, it's just I'm feeling more and more validated

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about my feelings about crypto every day because that's one of the biggest

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scandals and I'm reading about scandals almost every day in Wired about it.

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Some of these things aren't really ready for primetime.

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As much as I love Mastodon, it is if you wanna go to a social platform

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that is just pure positive, there's no doom scrolling, , go to Mastodon.

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It's just not.

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Really a place for business at this point

Shelley: 00:11:33

because it's different.

Shelley: 00:11:34

So yeah, business people definitely stick with YouTube and LinkedIn

Shelley: 00:11:37

right now because they're very solid.

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And they do listen to you if there's any issues.

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If you say, this is happening to me and it's not right they

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will definitely look into it and try to fix it and work with you.

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Their customer services isn't that bad for as big as they.

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Yeah.

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Yeah.

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And

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I will say if your people are on TikTok, Instagram, all of these things,

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Twitter, I still haven't let go of my Twitter cuz I just love it too much.

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I don't really use it for business, but I just until it becomes a complete.

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Like the security is gone and it's unmoderated.

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I just can't let go of it Personally, you could still use these platforms.

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Just be aware that there's so many moving parts that it,

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it may not be there tomorrow.

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That's what they're saying about Twitter.

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I think it's very real.

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It went down about a week ago.

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It went down and all these trending, I think it was the day before last week's

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show, it went down and there were all.

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Hashtags trending of, r i p, Twitter, all of it.

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It's very real, and sad.

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So just be careful out there.

Shelley: 00:12:41

Yep, yep.

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Absolutely.

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And don't believe everything on social media because you never know.

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Somebody could jack that

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account.

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Don't click on those links that don't, that are not verified.

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Do that blue

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check Mark.

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Who knows?

Shelley: 00:12:54

, Jen: right?

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Oh, that blue check mark stuff is pretty priceless.

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. So priceless.

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Oh boy.

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Crazy people.

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All right.

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What else?

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Anything else on that?

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Don't have anything else on.

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All right.

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Are we ready for our presentation?

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Sure.

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power

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up.

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We're gonna power up.

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So today we're gonna talk about gratitude.

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And so if you go onto the women conquer biz.com website and you do click on the

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search icon, you'll find a series of articles about gratitude and leadership.

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I, I wanna share where that comes from.

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So I think I've mentioned before, I have a master's degree in leadership

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and management, but the gratitude part didn't come along until I left

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my job at the City of Portland.

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And I, when I did my reflection on leaving and starting a new business and what

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was missing from my experience at the City of Portland, a lot of it came down.

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Gratitude.

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There, it was not a environment where I worked and the city of

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Portland is large, so this is not a statement about the whole place.

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It's where there are like thousands of people.

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I'm talking about where I specifically worked.

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It was not a place of genuine, heartfelt gratitude for people's hard work.

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If you made a mistake, there were a lot of people who.

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Pulverized for making errors not necessarily talking about myself.

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Just things that I had witnessed, things like that.

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And when I did a lot of reflection around what leadership means to me and

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what makes a good leader part of that, a large part of that is gratitude.

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And I think we're seeing it play out.

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We mentioned Twitter a few minutes ago.

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We're seeing.

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Lack of empathy, that lack of gratitude.

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Playing out with Alon Musk right now.

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He came in, there were thousands of people working at Twitter, and he said,

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prove to me that you're worth staying.

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He laid off immediately without even knowing who they were, what they did.

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He laid off like half of the staff, and then he had this

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moment where he was like, Wait a minute, , I need some of you people.

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And he tried to invite him back and they were like, no, , I'm not coming back.

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Why would I come back?

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It's a lack of acknowledgement, a lack of empathy.

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Somebody who only wants loyalty is as in the case of Lon Musk.

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Can't handle any criticism at all.

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It was a hostile takeover.

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People are going to have opinions about that.

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A true leader needs to be resilient to the criticism and still willing

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to share gratitude and even have gratitude when things fail.

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And when I've led workshops about leadership and gratitude, oftentimes

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what I'll say is you need to have.

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Gratitude or acknowledge something good that happened on your worst

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day, you have to find something good.

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What happened on that, on the worst day that you can think of that you can share,

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even just a little bit of gratitude for it, and that's why a lot of times I think

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of gratitude as a year long celebration.

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It infuriates me, that where there's this holiday and a lot

Jen: 00:16:43

of people just reserve that for.

Jen: 00:16:46

You're one time that you talk about what you're grateful about.

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To me, it's something that needs to happen all the time.

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As business owners, as people in your family, as among friends and

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colleagues and everybody, there have to be these times where you share grace

Shelley: 00:17:04

and love

Shelley: 00:17:09

and don't wait.

Shelley: 00:17:11

Because you never know, some of those people that were at your

Shelley: 00:17:14

Thanksgiving table last year might not be there this year, so don't wait.

Jen: 00:17:22

Do you have ways that you infuse gratitude into your daily life, Shelley?

Shelley: 00:17:26

I try . I would say I, I try and sometimes.

Shelley: 00:17:31

Don't do a very good job of it, but the really wonderful thing for me is my

Shelley: 00:17:37

business partner, Toby, is so, so good at.

Shelley: 00:17:41

This he will see some homeless person and he will say a little prayer, and he's not

Shelley: 00:17:45

a religious person, but he'll say a little prayer, thank you, God for what I have.

Shelley: 00:17:49

Everything seems to remind him and he says it out loud to

Shelley: 00:17:53

be thankful, to be grateful.

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And to uplift others.

Shelley: 00:17:57

He does this a lot and it teaches me to do it, and it reminds me

Shelley: 00:18:01

I need to be doing that too.

Shelley: 00:18:02

And I'm grateful too now when I'm doing my journaling.

Shelley: 00:18:05

Yeah.

Shelley: 00:18:06

I'm very focused on what am I thankful for?

Shelley: 00:18:08

What's going right in my life?

Shelley: 00:18:10

What are the happy high points in my life?

Shelley: 00:18:12

And I'm writing about them.

Shelley: 00:18:14

But then throughout the day when things are happening, I don't always

Shelley: 00:18:18

remember to say, I'm sure there, I'm sure there's something in here

Shelley: 00:18:20

to be grateful for, but I do try to think, how is this happening for me?

Shelley: 00:18:27

Rather than to me, when something happens I try to find the good in it.

Shelley: 00:18:31

Where, where's the good?

Shelley: 00:18:32

And sometimes, like you talked about, what's your worst day?

Shelley: 00:18:36

When my brother called me on the phone to tell me that my mom had had a stroke,

Shelley: 00:18:40

what could I be grateful for about that?

Shelley: 00:18:42

My brother and I got to be very close this year.

Shelley: 00:18:45

We talked on a phone quite a lot.

Shelley: 00:18:46

We shared feelings with each other that we hadn't shared.

Shelley: 00:18:50

And since, we were little kids or whatever, Or if ever so there

Shelley: 00:18:55

are things that we can pull out to be grateful for in our lives.

Shelley: 00:18:59

Now when it comes to our.

Shelley: 00:19:01

Our business.

Shelley: 00:19:02

I'm just, I love it so much.

Shelley: 00:19:04

I love what I do.

Shelley: 00:19:05

I'm grateful for that.

Shelley: 00:19:06

I'm grateful for all of the equipment that I have for, I'm grateful

Shelley: 00:19:11

for all the applications that I have that make my life easier.

Shelley: 00:19:14

There's easy, it's easy to be grateful for things like that

Shelley: 00:19:17

especially when they're working.

Shelley: 00:19:18

Well,

Shelley: 00:19:22

working.

Jen: 00:19:23

Yeah.

Jen: 00:19:23

I.

Jen: 00:19:27

A lot of my gratitude, I would say maybe the foundations of these ideas around

Jen: 00:19:35

leadership and gratitude, it, part of it started in Peace Corps, right?

Jen: 00:19:39

When you go somewhere and everything is stripped away.

Jen: 00:19:42

I lived in Kazakhstan for two years.

Jen: 00:19:44

I didn't live in an embassy, , where they always had, they had internet.

Jen: 00:19:49

They had a house with probably central Heat.

Jen: 00:19:54

I lived someplace where all of those creature comforts were stripped

Jen: 00:19:58

away, and it was a difficult life.

Jen: 00:20:01

And I had the man I love more than anybody with me and my husband and

Jen: 00:20:07

I met wonderful, fabulous people.

Jen: 00:20:10

The reason I'm on Facebook at all is.

Jen: 00:20:14

Many of the people I know from Kazakhstan, that's where they are.

Jen: 00:20:18

Mm-hmm.

Jen: 00:20:18

. So if I leave that, then I can't talk to UF Malik or in, or, and I

Jen: 00:20:24

still hold out hope for other people to be on there from that time.

Jen: 00:20:29

I feel like Tabari and Rehan, all these people could eventually show up there.

Jen: 00:20:34

Like of all the places It.

Jen: 00:20:35

It starts there.

Jen: 00:20:36

And I will say that like still to this day, and I've been back now for several

Jen: 00:20:40

years, that I stand in the shower with the hot water and I think this is awesome . I

Jen: 00:20:49

say like a little gratitude about that.

Jen: 00:20:52

When you think about being someplace that, we didn't even have running water.

Jen: 00:20:56

It was like one an hour a day or something like that.

Jen: 00:20:58

We had running water, it kind of changes.

Jen: 00:21:00

It shifts some of your perspective, but you don't have to have an experience

Jen: 00:21:04

like that to have those shifts.

Jen: 00:21:10

Gratitude is something that you can do every day.

Jen: 00:21:13

For a while here, we played a game where every morning we had to say

Jen: 00:21:18

three things we were grateful for.

Jen: 00:21:20

That could not be the same.

Jen: 00:21:21

Three things.

Jen: 00:21:23

It had to be different.

Jen: 00:21:24

So you couldn't just be like my house, my wife and my dog,

Jen: 00:21:27

which is what John was doing.

Jen: 00:21:29

And I was like, no, , you need to come up with something different.

Jen: 00:21:33

And what we've found is that leadership and gratitude put together,

Jen: 00:21:40

meaning when things go wrong, you still find the good in that.

Jen: 00:21:45

Or when things go good, you share that gratitude with others That improves.

Jen: 00:21:51

Attitude.

Jen: 00:21:54

Attitude of gratitude.

Jen: 00:21:56

Attitude of gratitude, . But I see that in you, Shelley.

Jen: 00:21:58

You've had a lot going on in your life and you seem to

Jen: 00:22:01

really be very resilient to it.

Jen: 00:22:03

And I was wondering if that was because you have a.

Jen: 00:22:07

Gratitude in your life.

Shelley: 00:22:09

Yeah, and again, that's part of my journaling process is

Shelley: 00:22:13

to really, focus on what do I have control over, what do I still have,

Shelley: 00:22:18

what's good in my life, and not focus on the things that are going wrong.

Shelley: 00:22:21

The things I have no control over.

Shelley: 00:22:24

There's no reason to focus on that because I can't do anything

Shelley: 00:22:27

about it anyway, so I let it.

Shelley: 00:22:28

Yeah.

Shelley: 00:22:28

And I know we talk about surrender, and I think that's part of that surrender

Shelley: 00:22:32

attitude is I don't have control over that, so I'm not going to dwell on it.

Shelley: 00:22:37

Dwelling on things that are Sad or upsetting is a, an addictive behavior.

Shelley: 00:22:43

So I don't allow myself to do that because that's just wallowing

Shelley: 00:22:48

and , you can get stuck in that.

Shelley: 00:22:50

So I, I try very hard not to do that.

Shelley: 00:22:53

Not to wallow, not to be addicted to, anger attainment or

Shelley: 00:22:56

sadness or, for sure grateful.

Shelley: 00:22:59

You have time.

Shelley: 00:23:01

I have more.

Shelley: 00:23:01

I have time and a wake up call at the same time, at a wake up call this

Shelley: 00:23:05

year with my mom and my husband and our client and, different people that

Shelley: 00:23:10

it was just such a year of wake up.

Shelley: 00:23:12

Life is short.

Shelley: 00:23:14

Yeah.

Shelley: 00:23:14

Deal with stuff now.

Shelley: 00:23:16

Yeah.

Shelley: 00:23:17

Yeah.

Shelley: 00:23:17

Now maybe that's not a gratitude thing.

Shelley: 00:23:19

, I'm getting off course with it, but I think while we're gathering

Shelley: 00:23:23

together for Thanksgiving, it's a good time to think about that as well.

Shelley: 00:23:26

Life is short.

Shelley: 00:23:27

Stop arguing with people and start finding what you have in common and

Shelley: 00:23:31

start coming together with them because that's what makes life wonderful.

Shelley: 00:23:36

Yeah.

Jen: 00:23:37

Yeah.

Jen: 00:23:37

I will say that I had an increased, I still have a sense of urgency around

Jen: 00:23:41

things ever since losing my dad.

Jen: 00:23:43

Yeah.

Jen: 00:23:44

You feel a lot more gratitude for what you do have and where you're going,

Jen: 00:23:48

and also urgency about where you wanna be when you're faced with tragedy or

Jen: 00:23:55

death, or you see how precious what we have is and how quickly it can be gone.

Jen: 00:24:02

Yeah.

Jen: 00:24:03

And I think that it's in those fleeting moments of seeing grace, of witnessing

Jen: 00:24:10

the beauty of what somebody else brings.

Jen: 00:24:14

Those are also things that you can be sharing with your community.

Jen: 00:24:18

Those are things that you can be sharing from a marketing perspective.

Jen: 00:24:22

I don't think it's icky if you say, Shelley was really awesome today,

Jen: 00:24:28

I really appreciate her.

Jen: 00:24:30

And you put that on social media and tag her.

Jen: 00:24:32

If it comes from a place of real, genuine belief, like it's not an

Jen: 00:24:36

attention grabbing, icky feeling to just say thank you, like to be

Jen: 00:24:45

grateful, and to share that with your community and to talk about.

Jen: 00:24:48

How cool you think somebody else is.

Jen: 00:24:51

During last week's show, I talked about my attorney and how much I

Jen: 00:24:54

love him , cuz I think he's great.

Jen: 00:24:56

That came from a place of wholehearted joy and I'm sharing it because it's, I

Jen: 00:25:04

think that maybe he doesn't know how much I appreciate him and I think that that.

Jen: 00:25:12

Is when we talk about sharing gratitude and gratitude being a part of your

Jen: 00:25:17

marketing, what you're really doing is you're sharing like basically a

Jen: 00:25:22

testimonial Instead of making the business owners share it like you've

Jen: 00:25:26

said it to them, one of the ways that you can incorporate gratitude

Jen: 00:25:31

into your marketing is to share these truly great things that you have

Jen: 00:25:35

experienced and witnesses witnessed that somebody else has done for you.

Jen: 00:25:40

Or with you or for you,

Shelley: 00:25:43

Yeah.

Shelley: 00:25:43

I think in this day and age of short attention spans and shortcuts, we

Shelley: 00:25:47

tend to let niceties go too often.

Shelley: 00:25:50

We forget to thank people send them, I was on a podcast interview Wednesday

Shelley: 00:25:56

and I didn't send a thank you note, and I'm like, I, I probably should have done

Shelley: 00:25:59

that , and it hasn't been released yet.

Shelley: 00:26:02

It doesn't matter.

Shelley: 00:26:03

I should have sent him an thank you note saying Thank you for having me on

Shelley: 00:26:07

your podcast, and I had a great time.

Shelley: 00:26:08

It's just that easy.

Shelley: 00:26:09

Just thinking about they did something for me.

Shelley: 00:26:14

How can I thank them?

Shelley: 00:26:16

They go together, not just, they did something for me.

Shelley: 00:26:21

Moving on . Yeah.

Jen: 00:26:24

Yeah.

Jen: 00:26:24

And that's the thing it means also having this openness to the idea that

Jen: 00:26:29

someone is doing something for you.

Jen: 00:26:32

And a lot of times when people are guests on shows, you know this cuz and we've

Jen: 00:26:38

both had shows where we have guests.

Jen: 00:26:39

Yes.

Jen: 00:26:40

There are some guests who come on who think that.

Jen: 00:26:46

It's not something that's being done for them and you, they never share it.

Jen: 00:26:50

They never thank you for the being on the show and anything.

Jen: 00:26:56

Like they just have this expectation.

Jen: 00:26:57

It's that this is something that's owed to them.

Jen: 00:27:00

And I think that what we have to do is slow down and remember . It takes

Jen: 00:27:05

a lot of time and effort to promote somebody else on a show and do that.

Jen: 00:27:09

And you're remembering.

Jen: 00:27:11

Because you know how hard it is, but I think that there are a lot of times where

Jen: 00:27:15

people are, when you're working with a contractor and you're thinking, oh,

Jen: 00:27:18

it's just so easy for them and it's not.

Jen: 00:27:22

And you can thank people for the good work that they do.

Jen: 00:27:26

I think that makes

Shelley: 00:27:26

you stand out because so few people do it.

Shelley: 00:27:30

If you send a thank you to your clients or to some prospect or to, this can

Shelley: 00:27:37

happen in your marketing if you are just sending out individual thank you

Shelley: 00:27:40

very customized individual to each person who did whatever you stand

Shelley: 00:27:46

out because so few people do that.

Jen: 00:27:50

Yeah, I had a prospecting call and my prospecting, when I talked to

Jen: 00:27:54

potential clients, I'm very candid because my view is I want to help

Jen: 00:28:00

them, whether they hire me or not.

Jen: 00:28:02

Mm-hmm.

Jen: 00:28:02

, like that's how it goes, and afterwards, I sent them a thank you and I said, whether

Jen: 00:28:07

you work with me or not, here are some things that I would recommend for you.

Jen: 00:28:11

And one of the people is a former client.

Jen: 00:28:15

I know that she was like, thank you, . I think she was just like, oh, Jen B and

Jen: 00:28:18

Jen, cause this is just how I do it, but the other person didn't know me and

Jen: 00:28:21

really appreciated that level of candor.

Jen: 00:28:24

Mm-hmm.

Jen: 00:28:25

. And it's because, and I feel that because part of my mission is to make

Jen: 00:28:30

sure that people are doing well and doing better whether you're paying me

Jen: 00:28:35

or not, and, and that's part of what this show is about, but not everybody.

Jen: 00:28:40

Operates on that level.

Jen: 00:28:42

That's right.

Jen: 00:28:43

And I'm not saying, oh, be like me cuz I'm far very far from perfect . I'm

Jen: 00:28:50

just saying slow down sometimes and take stock of what you have around you.

Jen: 00:28:55

And then there are op opportunities to share that with your audience,

Jen: 00:29:00

to share that with your people so that they know who you're working

Jen: 00:29:05

with, what's working for you.

Jen: 00:29:07

Who you are appreciative of.

Jen: 00:29:10

Mm-hmm.

Shelley: 00:29:11

and why.

Shelley: 00:29:13

Yeah.

Shelley: 00:29:15

And if I was to go to somebody's social media and see that they were constantly

Shelley: 00:29:22

promoting and showing gratitude for others, what would I think of them?

Shelley: 00:29:27

I would think that's an awesome person to work with because they are so giving.

Shelley: 00:29:33

I wanna be a part of their world.

Shelley: 00:29:35

So what a wonderful way to boost your reputation just by, by thanking

Shelley: 00:29:42

people, by promoting others who are doing good work, giving voice.

Shelley: 00:29:47

If you have a podcast to people who you know are unseen and unheard and unknown,

Shelley: 00:29:53

but you feel really should be known because they're doing such good work these

Shelley: 00:29:57

are the types of things that lift you up even though you're not promoting yourself.

Shelley: 00:30:02

It is in a way promotion for you because people look at you and

Shelley: 00:30:07

go, wow, what a great person.

Jen: 00:30:11

Wow.

Jen: 00:30:11

Who knew that being nice.

Jen: 00:30:13

And that's the thing, we live in this world where being nice is,

Jen: 00:30:16

is unique . It is, it's true.

Jen: 00:30:18

You right.

Jen: 00:30:19

At least in social media world.

Jen: 00:30:21

Mm-hmm.

Jen: 00:30:21

, which as we all know, is not reality.

Jen: 00:30:24

At least I hope it's not most of the time.

Jen: 00:30:26

So it's, yeah.

Jen: 00:30:28

I, I do, I do.

Jen: 00:30:30

This is, again, I'm gonna say it only works if it's

Jen: 00:30:32

from a place of authenticity.

Jen: 00:30:34

And not just Jen says, I have to be thankful I'm gonna share stuff like that.

Jen: 00:30:38

Doesn't, that's not what we're talking about, . That's not the same thing.

Jen: 00:30:42

No, no.

Shelley: 00:30:43

I was on LinkedIn today and I saw a friend of mine

Shelley: 00:30:46

who was promoting himself and.

Shelley: 00:30:49

He tries so hard.

Shelley: 00:30:50

He works so hard.

Shelley: 00:30:51

So I was like, I'm gonna give him a little, I'm gonna repost with my

Shelley: 00:30:55

thoughts and just add on my 2 cents to his promotion so that more people

Shelley: 00:31:01

see it because I appreciate him.

Shelley: 00:31:03

He's my friend.

Shelley: 00:31:04

I wanna help him out.

Shelley: 00:31:05

And it took what a minute of my time to do that.

Shelley: 00:31:08

So those little helpful things that, that.

Shelley: 00:31:12

You're people that, you're friends you're being a friend.

Shelley: 00:31:16

Yeah.

Shelley: 00:31:16

That's what friends do.

Shelley: 00:31:19

. Yeah.

Jen: 00:31:20

And that's, and that has a big part in your business.

Jen: 00:31:23

This is something you can be doing year round.

Jen: 00:31:25

This is not a only do this in November.

Jen: 00:31:31

, if you have s . Yeah.

Jen: 00:31:33

. If you have a.

Jen: 00:31:35

and of people who are, contractors or people working for you or

Jen: 00:31:40

with you and things go wrong.

Jen: 00:31:44

This is where things, this is where it gets really tough to be gracious and

Jen: 00:31:49

share gratitude when things go wrong.

Jen: 00:31:53

You still have to share gratitude for the things that went right, and you have

Jen: 00:31:56

to do it in a way that helps to build capacity among the people around you.

Jen: 00:32:01

And this is what.

Jen: 00:32:03

Can be a real struggle or a real challenge for a small business owner

Jen: 00:32:07

who doesn't have a lot of resources.

Jen: 00:32:09

There's just too many things going on.

Jen: 00:32:11

It makes it very difficult.

Jen: 00:32:13

But I encourage you before you go, ah, everything went wrong.

Jen: 00:32:17

Like before that , take a minute and think about the things that went right.

Jen: 00:32:23

This is what, you wanna do a reflection of some kind so that you can parse

Jen: 00:32:26

out like what actually went wrong.

Jen: 00:32:29

And one of the ways that you find out, whether it's yourself or like

Jen: 00:32:33

I said, you have a team and vendors.

Jen: 00:32:35

One of the ways that you're gonna find out what actually happened is

Jen: 00:32:40

with sugar and honey, not with anger.

Jen: 00:32:44

That's, so you can share appreciation.

Jen: 00:32:48

For all of the things that happened that were good and it will help you get to the

Jen: 00:32:52

bottom of when sideways, what went wrong.

Shelley: 00:32:56

Yeah.

Shelley: 00:32:57

And it's unexpected.

Shelley: 00:32:58

You take people by surprise and and you get their attention

Shelley: 00:33:01

when you do things like that.

Shelley: 00:33:02

Yeah.

Shelley: 00:33:03

Yeah.

Jen: 00:33:07

I don't think I have.

Jen: 00:33:08

Do you have other things you wanna share about gratitude?

Shelley: 00:33:10

Maybe we'll get to it in the inspiration, but that's all

Shelley: 00:33:13

I have for marketing part of it.

Shelley: 00:33:16

. Jen: Awesome.

Shelley: 00:33:16

So I will share some links in the show notes to a couple of blog posts.

Shelley: 00:33:21

I did an early episode, I don't know it was two or three

Shelley: 00:33:25

years ago, about surrender.

Shelley: 00:33:27

I'll include that in the show notes as.

Shelley: 00:33:29

If Shelley has some inspiration or gratitude, we'll put those in

Shelley: 00:33:34

as well so that you can get some access to some other times that

Shelley: 00:33:37

we've talked about these things.

Shelley: 00:33:39

So thank you for indulging in us doing this.

Shelley: 00:33:42

It's a little bit different.

Shelley: 00:33:44

Because we can't teach you how to do gratitude.

Shelley: 00:33:47

I told Shelley that before the show.

Shelley: 00:33:48

There's no how to do gratitude in your marketing.

Shelley: 00:33:51

That's not really a thing

Shelley: 00:33:54

. Shelley: But if you have ideas of

Shelley: 00:33:59

if you've, used gratitude in your business, in your marketing to reach

Shelley: 00:34:02

out to increase business in any way put that in the comments cuz

Shelley: 00:34:06

we would love to know about that.

Jen: 00:34:08

One of the things I did for a while is if somebody sent me a client, a

Jen: 00:34:12

potential, whether I had them or not, I would send Starbucks gift cards to people,

Jen: 00:34:17

thank you, notes, all kinds of things.

Jen: 00:34:18

So tell us what it is that you're doing that can really help you.

Jen: 00:34:24

Yeah.

Jen: 00:34:24

And help

Shelley: 00:34:24

everybody.

Shelley: 00:34:26

Yeah.

Shelley: 00:34:27

Share the

Jen: 00:34:28

love.

Jen: 00:34:28

That's right.

Jen: 00:34:30

. That was right.

Jen: 00:34:31

So that's the end of presentations.

Jen: 00:34:35

That's

Jen: 00:34:35

right.

Jen: 00:34:37

, Shelley: and again, look for those

Jen: 00:34:42

those blog posts that Jen's offering you and podcast episodes as well.

Jen: 00:34:48

I'm sure I have something because I, I've got a big catalog of personal

Jen: 00:34:53

development stuff, so you're a

Jen: 00:34:55

life coach.

Jen: 00:34:56

Come on.

Jen: 00:34:57

Come on

Jen: 00:34:58

. Shelley: Yeah.

Jen: 00:35:00

So I'm teasing you.

Shelley: 00:35:02

Are you ready to move into

Jen: 00:35:03

tweaks?

Jen: 00:35:04

I am.

Shelley: 00:35:07

All right.

Shelley: 00:35:07

I found a new tweak this week.

Shelley: 00:35:10

In fact, this morning I found something called volley.app.

Shelley: 00:35:15

Cool.

Shelley: 00:35:15

I'm gonna share that with you.

Shelley: 00:35:19

Here we go.

Shelley: 00:35:19

This is just with this screen.

Shelley: 00:35:21

There isn't a whole lot there but there are groups that you can join such as this

Shelley: 00:35:26

is the Vol for Video Creators, and this is Volley for Coaches, and they encourage,

Shelley: 00:35:33

, you'd be able to do stuff like that.

Shelley: 00:35:35

And so

Jen: 00:35:36

what's vo What does it do?

Shelley: 00:35:38

VO is is a, it's a video.

Shelley: 00:35:41

You can make a video.

Shelley: 00:35:42

Mm-hmm.

Shelley: 00:35:43

, And send it to somebody, and then they can answer that in a video and send

Shelley: 00:35:47

that to you so that you don't have to be in the same place at the same time.

Shelley: 00:35:50

Like on a Zoom call for instance, if you have coaching clients or clients

Shelley: 00:35:55

in a membership and they want specific I wanna ask you a specific question

Shelley: 00:36:00

and something very tailored to them.

Shelley: 00:36:02

Rather than putting it out in a forum, they could send you a question in a video

Shelley: 00:36:07

and then you could answer their question in a video that just goes to them.

Shelley: 00:36:11

So it's a question and answer back and forth, which is why it's

Shelley: 00:36:14

called Volley back and forth.

Shelley: 00:36:15

And.

Shelley: 00:36:16

They also have a way that you can start a group in there so that people are

Shelley: 00:36:22

voling back and forth to each other as well as to the leader of the group.

Shelley: 00:36:25

So if you have peer to peer people talking to each other, just

Shelley: 00:36:28

sending videos back and forth.

Shelley: 00:36:30

And again, it's nice, especially if you have people in other countries and

Shelley: 00:36:34

other time zones, and yeah, you can be together at the same time, you can.

Shelley: 00:36:39

Make a very short, quick video, blah, blah, blah.

Shelley: 00:36:42

And then they get it, they see it and they make a video back to you

Shelley: 00:36:45

so that you get to see each other's faces, hear each other's voices.

Shelley: 00:36:48

You don't have to do a lot of typing and it's a very cool little app.

Shelley: 00:36:52

It's free.

Shelley: 00:36:53

To use.

Shelley: 00:36:55

Okay.

Shelley: 00:36:55

Until you start charging people.

Shelley: 00:36:58

So then they take 5% off of whatever you're charging people.

Shelley: 00:37:02

So if you say, I'm charging a thousand dollars a month for coaching

Shelley: 00:37:05

they take 5% of that every month.

Jen: 00:37:08

Not cool they're taking it, but I get it like that.

Jen: 00:37:10

It's cool that you can charge, but

Shelley: 00:37:12

yeah.

Shelley: 00:37:12

Is what I meant.

Shelley: 00:37:13

It's a, it's something that you can use for things like that or you can

Shelley: 00:37:16

use it for free and not charge people.

Shelley: 00:37:18

That's your choice.

Shelley: 00:37:19

Awesome.

Jen: 00:37:20

That's cool.

Jen: 00:37:21

And that's at vol.app?

Jen: 00:37:22

Yes.

Shelley: 00:37:23

Okay, awesome.

Shelley: 00:37:26

Yeah, I'm sure I don't have a tweak of all kinds of ways to use it.

Shelley: 00:37:30

As you start, get into it.

Jen: 00:37:32

Yeah.

Jen: 00:37:32

I don't have a tweak of the week.

Jen: 00:37:34

I started using script.

Jen: 00:37:36

So last week we started, we talked about script.

Jen: 00:37:39

I shared with Shelley before the show some of my frustrations

Jen: 00:37:41

cause like they moved everything.

Jen: 00:37:44

Mm-hmm.

Jen: 00:37:44

, I hate it when they do that.

Jen: 00:37:46

And then Shelley was saying that they changed some of the shortcuts and

Jen: 00:37:49

shortcuts that makes it difficult.

Jen: 00:37:52

, but the functionality is it's definitely improved.

Jen: 00:37:55

I think I was using beta too and just didn't know it.

Jen: 00:37:57

Mm-hmm.

Jen: 00:37:58

, because when Shelley was describing it, I was like, wait,

Jen: 00:38:00

that's been part of it forever.

Jen: 00:38:01

And then then it wasn't , I realized it wasn't.

Jen: 00:38:05

But it's it's definitely way better.

Jen: 00:38:07

I think they've even tightened up some of the, when you take out

Jen: 00:38:11

filler words, it sounds better now they smoothed it out a little bit.

Jen: 00:38:17

and I think it's great.

Jen: 00:38:18

But yeah it's hard to relearn when they change and move everything.

Jen: 00:38:21

And that's the pain I'm in right now.

Jen: 00:38:23

So that's my tweak the week.

Jen: 00:38:25

. Shelley: Yeah.

Jen: 00:38:25

Yeah.

Jen: 00:38:26

But you can always go down in the time timeline, if you're like

Jen: 00:38:29

a little bit lost, like I put something in there and now I don't

Jen: 00:38:31

know where it went, you can open up the timeline and go oh, here it is.

Jen: 00:38:34

And you can move it or stretch it or whatever you need to do.

Jen: 00:38:37

So there's two different ways to to edit with it.

Jen: 00:38:40

You can just do the do the stuff with.

Jen: 00:38:43

Text in the script.

Jen: 00:38:44

Yeah.

Jen: 00:38:45

Or you can go down in the timeline and shift things around if you need to.

Jen: 00:38:50

Very cool.

Jen: 00:38:50

So it gives you that extra ability there.

Jen: 00:38:53

I like, well,

Jen: 00:38:54

, Jen: I know it is a little, like it.

Jen: 00:38:55

They move stuff around, but I think that it's a way better, it's better.

Shelley: 00:38:59

Yeah.

Shelley: 00:39:00

I think the studio sound has improved as well, because when we

Shelley: 00:39:03

first started using Studio sound, it was like, it would take out the.

Jen: 00:39:07

Like if was not

Shelley: 00:39:09

good music underneath your voice, it would take it out completely.

Shelley: 00:39:12

And it's like, wait, no, that's not what I wanted.

Shelley: 00:39:16

you have to make adjustments.

Shelley: 00:39:17

Yeah,

Jen: 00:39:19

yeah.

Jen: 00:39:19

But, and I always turned it off cuz I usually do the sound in garage band.

Jen: 00:39:24

I need to still research and see if I can move my plugins into script

Jen: 00:39:27

and then I would just keep it and just use that instead of this little

Jen: 00:39:31

mini garage band step that I take.

Jen: 00:39:33

So it's.

Jen: 00:39:35

But it's cool.

Jen: 00:39:35

They've really, really improved it.

Jen: 00:39:37

I'm a huge ambassador of the script, so will continue to Yeah.

Jen: 00:39:42

Recommend it to people.

Shelley: 00:39:44

It's one of the few subscriptions we hang onto for sure.

Shelley: 00:39:48

. Yeah.

Jen: 00:39:48

Yeah.

Jen: 00:39:48

I'm not getting rid of that at any time, yeah.

Shelley: 00:39:50

Yeah.

Shelley: 00:39:51

Awesome.

Shelley: 00:39:52

Let's talk about inspiration.

Shelley: 00:39:56

I pull up my, we have a couple of quotes for you that we both liked.

Shelley: 00:40:00

This one, it is not joy that makes us grateful.

Shelley: 00:40:04

It is gratitude that makes us joyful.

Shelley: 00:40:08

That was David Spindel rest and Brene Brown said, I believe a joyful

Shelley: 00:40:14

life is made up of joyful moments gracefully strung together by

Shelley: 00:40:18

trust, gratitude, inspiration, and.

Shelley: 00:40:23

So a lot about joy and how to inspire joy, and we all want that in our lives.

Shelley: 00:40:29

We want more joy, we want more.

Shelley: 00:40:33

Happy feelings, . And one of the ways to get one of the those happy

Shelley: 00:40:39

feelings is like Jen had talked about where you come up with three things

Shelley: 00:40:43

I'm grateful for, and you share that with people and, play a little game

Shelley: 00:40:46

out of it or write it in your journal.

Shelley: 00:40:48

What am I grateful for today?

Shelley: 00:40:49

And then try to, Do different things every day because there are

Shelley: 00:40:54

so many things to be grateful for, that when you force yourself, to

Shelley: 00:40:58

be a little bit creative about it.

Shelley: 00:41:00

Oh, I'm grateful for my family and I'm grateful for food,

Shelley: 00:41:04

and I'm grateful for my house.

Shelley: 00:41:05

Great.

Shelley: 00:41:05

You can't use those again this month.

Shelley: 00:41:08

Oh, no.

Shelley: 00:41:10

now what?

Shelley: 00:41:11

You get down to Mar, November 30th, and you're like I like coffee.

Jen: 00:41:18

Actually, coffee would come up for me well before the end of

Jen: 00:41:20

the month, before I, I, I think that, gratitude begets gratitude.

Jen: 00:41:27

So you begin to see, Is around you and what is it that they say?

Jen: 00:41:34

You see what you wanna see.

Jen: 00:41:35

Mm.

Jen: 00:41:36

So if you start seeing the good, you'll see more of the good.

Jen: 00:41:39

Mm-hmm.

Jen: 00:41:40

. But if you're focused on the bad, that's all you're gonna see around you.

Jen: 00:41:44

And I think that I know when we focus on the good things, more good things

Jen: 00:41:50

happen and we feel more joyful, we feel more rested, more grateful.

Jen: 00:41:58

You're gonna bring that Turkey graphic out again, aren't you?

Jen: 00:42:00

Is that why you turned the trailer off

Jen: 00:42:02

? Shelley: Now that you mentioned

Jen: 00:42:06

Happy Thanksgiving to everybody.

Jen: 00:42:08

We hope you have a wonderful, wonderful holiday and you get to

Jen: 00:42:12

spend time with family and friends and enjoy good meal as well.

Jen: 00:42:21

Killing small.

Jen: 00:42:22

So for people who are listening, there's this Turkey pulling a cornucopia cart,

Jen: 00:42:28

but Shelley keeps popping pilgrim hat

Shelley: 00:42:36

and we had to have that for little holiday Joy

Shelley: 00:42:42

All right.

Shelley: 00:42:43

Do we have anything else to say?

Shelley: 00:42:47

All right.

Shelley: 00:42:47

You guys have a wonderful weekend and we will see you next time.

Shelley: 00:42:51

That's right.

Shelley: 00:42:53

Thank you for joining the Women Conquer Business Podcast, hosted by

Shelley: 00:42:57

Shelley Carney and Jen McFarland.

Shelley: 00:42:59

Please subscribe and leave a comment or question regarding your most challenging

Shelley: 00:43:03

content creation or business problem.

Shelley: 00:43:06

Then share this podcast with family and friends so they can find the

Shelley: 00:43:10

support they need to expand their brand and share their message with the.

Shelley: 00:43:14

Check the show notes for links to valuable resources and come back again next week.