Life after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage

In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen.

This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics Summit will take place on October 13th, 2022 in Amsterdam.

If you want to learn more please go to https://digitalanalyticssummit.nl/ and use the discount code “LIFEAFTERGDPR” for a 20% discount in the checkout. 

In this episode we discuss:

• How Adyen has structured it’s data team within the organization
• The challenges of facilitating data to all stakeholders within a organization like Adyen
• What tools Adyen uses to enable people to make the most of the available data
• What type of protections are in place in order to prohibit people from accessing data they should not
• And much more

You can follow our guest on:

• Follow Melody on LinkedIn 
• Follow Melody on Twitter @MelodyBarlage

Make sure you follow the show:

• Follow LifeAfterGDPR on Twitter and on LinkedIn
• Follow the host Rick Dronkers on Twitter & LinkedIn.
• Subscribe to the show on Apple Podcast or Spotify or wherever you listen to podcasts by searching for "Life after GDPR"
• If you’d rather get notified by email, subscribe for updates via the lifeaftergdpr.eu website

If you want to help us out, please share the link to this episode page with anyone you think might be interested in learning about Digital Marketing in a Post-GDPR world.

Talk to you next week!

-Rick Dronkers

Full transcript available on our webpage:

https://lifeaftergdpr.eu/episode-010/