Shownotes
Kasim sits down with Robin Alex, co-founder of HighLevel, and they discuss the company's vision for the future amidst its potential saturation and the question of its continued relevance.
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Transcripts
I'm gonna lob a grenade at you that I've heard lobbed at me.
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:And this isn't something I believe, by the
way, but let's just play devil's advocate.
3
:there's too many people using high
level, there's too many agencies that
4
:know, the cat's out of the bag, the
market's saturated, a bunch of people
5
:are letting, free snapshots, they're
just giving away the farm, gig is up.
6
:How do you respond to that?
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:it's a great question.
8
:I think what I see in the market
is a couple different angles.
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:new businesses.
10
:So the U.
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:S.
12
:Chamber of Commerce put out a stat,
they look at sick codes and E.
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:I.
14
:N.
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:generations every year.
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:There's roughly about 2 to 3,
maybe 4Million new generated.
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:So new business entities since
covert that's accelerated.
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:It's almost 6Million.
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:And I think they're predicting 7Million
new is being generated this year.
20
:Not sure, some of them are shell
companies and blah, blah, blah, blah.
21
:But what they are seeing is
new businesses starting up.
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:I think from a generational perspective,
a lot of people pre COVID were working
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:for large corporations, or think about
just your local service business.
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:Some guy is a plumber working
for a large plumbing company.
25
:starting to make a little money,
maybe through COVID and stuff.
26
:We're seeing this transition where
people are now saying, you know
27
:what, I'm going to go out and get my
own truck and be a 1 person show to
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:grow my own plumbing business now.
29
:So there's a lot of opportunity
for the new generation.
30
:I think there's opportunity there.
31
:I think the other opportunity
that I'm also seeing is.
32
:years ago, the first generations
of CRM people that were, coming
33
:into the working world and their
careers and they're implementing act
34
:Salesforce, HubSpots and, infusion
softs and all these great platforms.
35
:And they've been building on it.
36
:But those individuals who are doing
the work, A decade ago, 15 years
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:ago, today, they've either left the
company, they moved up the organization.
38
:And so that knowledge
transfer is not gone.
39
:And so now the new generation coming out
of college or young career individuals
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:are coming in, looking at it, saying,
oh, the system is so antiquated.
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:It's built on the trends back then.
42
:Where you had different solid
newsletters or old school web
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:and they're looking at it saying.
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:Either we have to hire an outside
consultants to rebuild this whole thing.
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:Or let's start from
scratch and guess what?
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:the.
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:easy tool is us and you can put your own
brand, so that's where our USP comes in.
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:I think there's a ton of opportunity
on those two lanes just by easy nature.
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:So the opportunity is just never ending.
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:What pisses me off about the people
that make that claim, because I hear
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:it all the time, as a reseller, I hear
people like, ah, I can't go resell
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:high level, everybody else is doing it.
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:it's no, it's a canvas
that you get to paint on.
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:I, you know, have an agency
from Montessori schools.
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:So I created a high level instance
that's built specifically for Montessori
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:funnels, automation, follow up.
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:sequences, it's all just Montessori.
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:You could never in a million years
just hand a Montessorian a high
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:level app and say, here, same thing.
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:It's not.
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:So where people are being short sighted
is you guys have done such a good job of
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:saying here, customize this for any niche.
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:And until every niche in the
world has at least 10 instances,
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:because everybody wants a variety.
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:Nobody's ever going to be able to
convince me that high level saturated.
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:love that angle because reality, right?
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:Like people need features or they
think they need features and I think
68
:they're lying to themselves, but they're
really looking for is an outcome.
69
:And I'm seeing a lot of people get out
of the traditional agency space and
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:they're just walking into a business
saying, how can I augment you needing
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:to hire a new person or augmenting your
staff by just building some automations?
72
:Cause a lot of the day
to day operational work.
73
:A lot of it is centered around
sales and marketing and a lot of
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:it is just administrative love that
comes from the sales and marketing.
75
:I gotta send out a PDF to somebody
or send an email internally about
76
:this payment that needs to be made
in an invoice and stuff like that.
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:if you just go in with that mindset.
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:Every business owner needs to
optimize and they want the ability
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:to not have to hire for more.
80
:They want to automate it, simplify
their process so they can get
81
:back to doing what they enjoy.
82
:The dentist wants to get back to being
a dentist, not sitting in front of
83
:their computer trying to figure out how
do I process this invoice or run this
84
:credit card payment or teach my front
desk staff how to make the phone call.
85
:If that can be automated, it
makes your life so much easier.
86
:So If you look at it being more of
a solutions provider or technology
87
:automations provider versus
the traditional agency, I think
88
:there's a lot of opportunity there.
89
:And now you can always back into the
traditional stuff when the time is
90
:appropriate, but it is a wide ocean
of opportunity on the automations
91
:and, just bringing the tool, being
the artist for these businesses.
92
:You mind if I get a
little personal with you?
93
:Yeah.
94
:So you're a young guy, you're a
co founder of a SaaS company.
95
:On a meteoric rise.
96
:I'm pretty sure that's the literal dream.
97
:Like in the 80s, everybody
wanted to be a movie star.
98
:In the 90s, everybody
wanted to be a rock star.
99
:In the 2000s, everybody
wanted to be a pop star.
100
:we're now in the era where everybody
wants to be an entrepreneur.
101
:but, Sass is the pinnacle.
102
:It has the highest valuation.
103
:It's what everybody wants to go to.
104
:you're at the top of the mountain
that sits atop all other mountains.
105
:that's got to feel, I don't,
I guess that's my question.
106
:It's like, how does that feel?
107
:Like you just wake up every day and
you're like, dude, I'm a fucking badass.
108
:This is awesome.
109
:what does that even resonate or land?
110
:Or it's not something you think about?
111
:I try to think about it, but
it just doesn't register.
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:everybody tells us that.
113
:it's one of those from the outside
looking in, it looks straight, but from
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:the inside looking out, it's like, Nope,
I got a customer messaging me right now.
115
:Let me go help them.
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:And I think that's what
makes us a little different.
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:Cause we're in the
trenches and we enjoy it.
118
:We're not trying to chase
that vision of being the top.
119
:I think we just got there.
120
:Only because of the organic and
echo chamber that we created of
121
:the value that we're bringing.
122
:It's not like we're aggressively like,
you know what, in three years, we're
123
:going to be at the top of the mountain
and then looking at the ivory tower
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:down below in our executive suites, like
we just never had that as the vision.
125
:It was just, if we do a lot of great
work, a lot of people will like it and by
126
:chance we'll do well behind the scenes.
127
:Dude, you guys are, not to pander,
It's unreal just how authentic y'all
128
:are and the decisions you make,
there's authenticity is great, but if
129
:it stops it, action, it's like, all
right, you're just being authentically
130
:a prick now, but you guys are.
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:authentic and then also making decisions
that really are, in the best interest of
132
:your end customer, which is so unusual.
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:It's a ubiquitous lip service.
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:Every company says it.
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:Y'all are the one of the very few I've
ever seen really do it all the way.
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:So for whatever that's worth,
I super appreciate you.
