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Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)
Episode 4666th August 2024 • The Action Catalyst • Southwestern Family of Podcasts
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Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, “Branding Queens”, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap, plus, reminisces about carrying the Olympic torch in the ’88 games.

Transcripts

Stephanie Maas:

Hi, hello. So you know, I'm in Nashville.

Stephanie Maas:

Where are you?

Kim Rozdeba:

I'm in Calgary, Alberta, Canada.

Stephanie Maas:

Oh beautiful. My folks went to the Winter

Stephanie Maas:

Olympics. They are back in...

Kim Rozdeba:

'88.

Stephanie Maas:

Yes. Did I read correctly that you carried the

Stephanie Maas:

torch that those games?

Kim Rozdeba:

I was an escort runner. Yeah. So I was with it

Kim Rozdeba:

for four days. So there would be parts. So we got to dark and

Kim Rozdeba:

unsafe for having just regular people run with the torch. So we

Kim Rozdeba:

would have running groups, or we would run with it to make up

Kim Rozdeba:

some time. So if there was some time, or some areas that were

Kim Rozdeba:

either difficult to run steep hills, whatever, we would do

Kim Rozdeba:

that to keep the thing going. So yes, the part I really enjoyed

Kim Rozdeba:

was, I've got probably a wry sense of humor. And every once

Kim Rozdeba:

in a while the torch would go out because the fuel that was

Kim Rozdeba:

fueling it in the in the actual torch would run out, and then

Kim Rozdeba:

you'd have to refill it. And you'd see somebody and it would

Kim Rozdeba:

like, it's no longer lit and then going, Oh, my God, what did

Kim Rozdeba:

you do? And they're going, I did nothing. And I go, we're gonna

Kim Rozdeba:

have to go back to Greece. Now, what are we gonna do? And I

Kim Rozdeba:

said, to have a light to the match. But yes, there will be a

Kim Rozdeba:

horror, but there is there is the eternal flame that is with

Kim Rozdeba:

it. And it is capsulated. So it's protected. And that's where

Kim Rozdeba:

you you light it from. So it comes from there all the time.

Kim Rozdeba:

So you don't take a match and light it. I actually was living

Kim Rozdeba:

in Toronto at the time. So I actually ran it in Ontario, in

Kim Rozdeba:

minus 15 temperatures, but I didn't realize how incredible it

Kim Rozdeba:

was an honor to actually be with the torch. Until my first

Kim Rozdeba:

evening that I was running in with a torchbearer. The

Kim Rozdeba:

torchbearer was beside me, and you run beside them just to make

Kim Rozdeba:

sure, again, we would always sort of tell them don't, don't

Kim Rozdeba:

rush it, you take, enjoy this moment. Because people would

Kim Rozdeba:

just wanna, you know, and we were tired, because we've been

Kim Rozdeba:

running all day, it was to our advantage. So they went slow.

Kim Rozdeba:

But when we came in, this older lady came running up to me and

Kim Rozdeba:

grabbed me and hugged me. And she said, God bless you. And

Kim Rozdeba:

that was my introduction to that all week, four days of running

Kim Rozdeba:

with it, the people the incredible emotions, the

Kim Rozdeba:

feeling, you could feel the emotional in the air, when you

Kim Rozdeba:

come into a venue where again, we'd stop, we'd have some

Kim Rozdeba:

speeches, after you we went out with a group of of runners or

Kim Rozdeba:

torchbearers, we would take them back, and then we would do a

Kim Rozdeba:

debrief with them. And that debrief was quite emotional. And

Kim Rozdeba:

the team that went out because we take a whole team out, and

Kim Rozdeba:

then we, they'd be in a caravan and then we'd but you know, each

Kim Rozdeba:

one would have their turn, and then they go back into the

Kim Rozdeba:

caravan, we'd go back with them. And then a new group would come

Kim Rozdeba:

out, they became instant friends. They shared, you know,

Kim Rozdeba:

pictures and addresses. And yeah, it was very memorable. And

Kim Rozdeba:

I say sad, very honored to have been able to have done that.

Kim Rozdeba:

Yeah, that's a long time ago. Now that I'm thinking about 35

Kim Rozdeba:

years, but every, every one of them, like I see other ones that

Kim Rozdeba:

happen all over the world. I'm captivated. Because yeah, it's,

Kim Rozdeba:

it is something that is truly amazing. And I had the

Kim Rozdeba:

opportunity to work with some Olympians. And these are

Kim Rozdeba:

incredible people incredible in the sense of they put their

Kim Rozdeba:

whole life on hold or a sport, obscure sports, where there is

Kim Rozdeba:

no audience, there is nobody, you know, cheering them on every

Kim Rozdeba:

day. So they do need know to be able to have that endurance and

Kim Rozdeba:

that perseverance.

Stephanie Maas:

Oh how cool. Ah, that's too cool. Thank you for

Stephanie Maas:

sharing that. Okay, so getting back to topic. The first thing I

Stephanie Maas:

want to ask is probably going to sound like a really juvenile

Stephanie Maas:

question, but I think it would be important, I think what is so

Stephanie Maas:

fascinating here is this idea of branding. Can you kind of walk

Stephanie Maas:

me through the differences or similarity between branding,

Stephanie Maas:

marketing reputation, what is a brand?

Kim Rozdeba:

I'm gonna give you my definition of what a brand is

Kim Rozdeba:

to start? There's lots of different definitions out there.

Kim Rozdeba:

They talk about benefits, they talk about attributes talk about

Kim Rozdeba:

tonality, but I've sort of taken a quote from Maya Angelou and

Kim Rozdeba:

I've kind of rewritten it, and it's a brand isn't what it says

Kim Rozdeba:

or does, but how it makes its customers feel. So the end

Kim Rozdeba:

result of a brand is the feeling. So marketing, marketing

Kim Rozdeba:

can help with the feeling but marketing is really talking

Kim Rozdeba:

about product attributes. It's about action. In creating an

Kim Rozdeba:

action, you want somebody to do something, maybe have a

Kim Rozdeba:

promotion, maybe you have a sale, maybe it's, it's it's a

Kim Rozdeba:

launch. But branding is about how people feel. Reputation is

Kim Rozdeba:

part of that a lot of people say, you know, the most

Kim Rozdeba:

important element is trust. And it's true, you'd look at your

Kim Rozdeba:

personal relationships, you know, the foundation is trust.

Kim Rozdeba:

So you have to build that trust, as well.

Stephanie Maas:

So this idea of a personal brand, talk to me

Stephanie Maas:

about the importance of that, especially from a leadership

Stephanie Maas:

perspective, you know, maybe, you know, maybe you're not the

Stephanie Maas:

CEO of a company, which you get what you're responsible for in

Stephanie Maas:

terms of that brand. But what if, you know, from a leadership

Stephanie Maas:

perspective, I'm running a team, I'm a business owner, I get the

Stephanie Maas:

brand part as it relates to the product, but what if in your

Stephanie Maas:

responsibility, it's not so much about the product?

Kim Rozdeba:

So there's two questions there, I think one is

Kim Rozdeba:

if you're an employee, and two, if there's about you, yourself,

Kim Rozdeba:

so let me talk about an employee first, from a police

Kim Rozdeba:

perspective, you could be an advocate of the brand. And the

Kim Rozdeba:

great thing about having advocates, ie your employees,

Kim Rozdeba:

people trust other people's opinion. So you know, if a

Kim Rozdeba:

person is out there talking about your product, or your

Kim Rozdeba:

brand, in a favorable way, that's a good thing. Ideally,

Kim Rozdeba:

these are your employees, because they know your brand

Kim Rozdeba:

better than anybody else. On a personal level of building your

Kim Rozdeba:

own brand, I'm still not completely sure there's there's

Kim Rozdeba:

a, there's a need to build a LinkedIn profile, there's a need

Kim Rozdeba:

to have a good resume. I'm not sure unless you're a consultant,

Kim Rozdeba:

or if you're a leader. And you are you are the face and voice

Kim Rozdeba:

of a brand, that you need to have a personal brand. If you

Kim Rozdeba:

follow the metrics of a brand, if you want to dissect a brand,

Kim Rozdeba:

being a box of cereal is not a goal for me. That is a brand. A

Kim Rozdeba:

brand is about consistency, and about controlling the messaging,

Kim Rozdeba:

and all the attributes of that. And human beings are much bigger

Kim Rozdeba:

and better. I mean, we're motional we have many things to

Kim Rozdeba:

offer. And, and sometimes we're we change our minds, right? We

Kim Rozdeba:

do different things. We're, we're multi dimensional, not

Kim Rozdeba:

like a box. So there is parts of branding that we can utilize,

Kim Rozdeba:

absolutely. But outside of being you know, a voice for the brand.

Kim Rozdeba:

And you know, being out there doing content, writing content,

Kim Rozdeba:

being out there doing podcasts, going, the extra step to build

Kim Rozdeba:

your brand. I'm not sure everybody needs to do that.

Stephanie Maas:

Okay, but let's talk about if you ARE in

Stephanie Maas:

leadership.

Kim Rozdeba:

So as a leader of an organization, or of your

Kim Rozdeba:

consultant, or your lawyer, a doctor, should you have a

Kim Rozdeba:

presence? Absolutely. Today, it becomes more important because

Kim Rozdeba:

people want to understand your why it's about the why it's

Kim Rozdeba:

about your purpose, it is about your promise, it's about you

Kim Rozdeba:

know your values. And people want to know that if they're

Kim Rozdeba:

going to be dealing with a company, they want to know the

Kim Rozdeba:

values of those people that are working in that company, in

Kim Rozdeba:

particular, the leader of it. So understanding that commitment,

Kim Rozdeba:

your personal commitment, it's not like you're you're morphing

Kim Rozdeba:

the brand's commitment. Because you've got your own personality

Kim Rozdeba:

attached to it, you have your own things that you are keenly

Kim Rozdeba:

interested in, you know, every time I see a new CEO, in an

Kim Rozdeba:

organization, they bring different aspects to the brand,

Kim Rozdeba:

they take things and they may actually highlight things that

Kim Rozdeba:

are that are still within the brand, but it's their own

Kim Rozdeba:

interests. So you have to have that passion attached to it.

Kim Rozdeba:

And, and you can see some of the leaders, I love the people that

Kim Rozdeba:

were passionate about certain topics, because they live it and

Kim Rozdeba:

they breathe it and you you pick up, you pick up things that you

Kim Rozdeba:

would never pick up before from that passion.

Stephanie Maas:

Ok, so talk to me about what you call the five

Stephanie Maas:

C's.

Kim Rozdeba:

Alright, so the five C's, the first one is

Kim Rozdeba:

commitment, and it is about your purpose, your promise that

Kim Rozdeba:

you're going to deliver every day. The second one is construct

Kim Rozdeba:

and construct is the logo. It's the it's the graphic designs,

Kim Rozdeba:

the color palette, it's the tonality, it's the five senses,

Kim Rozdeba:

you know, you know, what is it going to feel like? What's going

Kim Rozdeba:

to touch? Does it have a scent, what's a scent going to be? So

Kim Rozdeba:

it's all those things that you can construct and making a

Kim Rozdeba:

brand. The third one is community and a lot of people

Kim Rozdeba:

go, Oh, I thought I was going to be customer. And customer is

Kim Rozdeba:

part of your community. But actually your community is much

Kim Rozdeba:

bigger than just your customer. And we touched a little bit here

Kim Rozdeba:

already on both employees and the importance of employees of

Kim Rozdeba:

being advocates to your brand. So their key target audience in

Kim Rozdeba:

your community. But the other one really it's a really

Kim Rozdeba:

interesting one is influencers. There's media influencers,

Kim Rozdeba:

there's podcast influencers, there's a whole number of people

Kim Rozdeba:

out there that can amplify your brand and give credibility to

Kim Rozdeba:

your brand. So that's your community. And then the next one

Kim Rozdeba:

is your content and in content is your marketing, marketing

Kim Rozdeba:

fits in there. It's your advertising, it is your public

Kim Rozdeba:

relations, a lot of brands when they start out, they can't

Kim Rozdeba:

afford advertising, PR, that's free advertising. So that

Kim Rozdeba:

publicity, you know, you can't pay for I mean, it's it's really

Kim Rozdeba:

good publicity. It's made some of the brands very famous very

Kim Rozdeba:

quickly, you get Oprah Winfrey, to talk about your brand, and

Kim Rozdeba:

you are set. But outside of that, it's is about leaders, it

Kim Rozdeba:

is about your voice. It is about how do you present yourself in

Kim Rozdeba:

the industry as a whole. So it's not just advertising, and it's

Kim Rozdeba:

social media as well. And then the final one, the final one is

Kim Rozdeba:

probably the one that's that doesn't have as much sizzle. And

Kim Rozdeba:

that is consistency. And consistency is about how do you

Kim Rozdeba:

replicate every transaction, every touchpoint that you have

Kim Rozdeba:

with your consumer over and over and over and over the same way.

Kim Rozdeba:

But it's not just the same way, because you're trying to ratchet

Kim Rozdeba:

it up. Because once you've met expectation, the expectation

Kim Rozdeba:

goes up again. So you have to continually build a system,

Kim Rozdeba:

training, policies, governance, all of these things to make sure

Kim Rozdeba:

that what's being delivered, is being delivered everywhere,

Kim Rozdeba:

every place every time, the same way. And also improving that

Kim Rozdeba:

delivery. Every time. Oprah Winfrey said, you know, she

Kim Rozdeba:

denied being a brand for many years, until one day, she

Kim Rozdeba:

discovered that one of the key elements of a brand is

Kim Rozdeba:

consistency. And she goes well, yeah, I, I've always been

Kim Rozdeba:

consistent. So therefore, I must be a brand.

Stephanie Maas:

Ok, one thing I have not ever heard before, is a

Stephanie Maas:

word that you use tied to commitment. And that is the word

Stephanie Maas:

promise. And I think it is super interesting that when you talk

Stephanie Maas:

about a commitment, you talk about a promise. You know, I

Stephanie Maas:

think a lot of folks commitment. While there's usually a ton of

Stephanie Maas:

sincerity around it, it almost feels I'll say a promise feels

Stephanie Maas:

personal. Yes. And to me the fact that you would make this

Stephanie Maas:

idea of a commitment be personal. As soon as you said

Stephanie Maas:

that word I go, yep, that's a difference. And I've heard that

Stephanie Maas:

you have this interesting definition of the word

Stephanie Maas:

accountability, are those linked at all? Can you talk me through

Stephanie Maas:

those two?

Kim Rozdeba:

Yep. So I'm gonna go back to my definition, which

Kim Rozdeba:

is, it's a feeling you have to get to that promise, because it

Kim Rozdeba:

is it's a personal commitment from a brand to to that person,

Kim Rozdeba:

they don't look at it and go, you're serving a million people

Kim Rozdeba:

you're serving Me, and My expectations are a certain

Kim Rozdeba:

level. And you build that over time, because that consistency

Kim Rozdeba:

becomes really important. Because that promise is

Kim Rozdeba:

delivered. I mean, you think of think of your personal

Kim Rozdeba:

situation, if somebody doesn't deliver on a promise, your trust

Kim Rozdeba:

level changes. Now, there's situations you know that you,

Kim Rozdeba:

you'll you'll give them the benefit of the doubt. And you'll

Kim Rozdeba:

do the same with a brand if a brand falls down and they do all

Kim Rozdeba:

the time. Yep, systems fall down, things don't work.

Kim Rozdeba:

Employees have a bad day, you know, you have a bad experience.

Kim Rozdeba:

The question is, how do they fix it, that becomes the important

Kim Rozdeba:

element to all of it. That's where the accountability comes

Kim Rozdeba:

into. Because everyone has to be accountable and delivering. And

Kim Rozdeba:

if you don't, somebody has to fix it, and acknowledge that,

Kim Rozdeba:

and people are willing to give the benefit of the doubt, if a

Kim Rozdeba:

brand doesn't deliver. But if it doesn't deliver over time

Kim Rozdeba:

consistently, then they have to reevaluate. I mean, banks banks

Kim Rozdeba:

is a really interesting one. Because how many times do you

Kim Rozdeba:

change a bank, I've got two banks, I deal with one, my

Kim Rozdeba:

parents actually started and I had an account with it when I

Kim Rozdeba:

was a kid. And the other one I started from university because

Kim Rozdeba:

they were on the campus, I've gone to others come and gone.

Kim Rozdeba:

didn't treat me as well as I thought, but has to be really

Kim Rozdeba:

something really big to make that change.

Stephanie Maas:

Correct me if I didn't hear you, right, please,

Stephanie Maas:

this accountability is how you fix it. That just

Stephanie Maas:

acknowledgement understanding that when you meet somebody's

Stephanie Maas:

expectation, you got to continually go to the net, and

Stephanie Maas:

it's not an aggressive go to the next level. It's just now you

Stephanie Maas:

have a new foundation of what is expected. And you need to be

Stephanie Maas:

always at or above but if you do, because humans are running

Stephanie Maas:

these companies when you fall short, that's when

Stephanie Maas:

accountability steps in and how you respond to the falling

Stephanie Maas:

short, again, comes back to that trust factor. That feeling that

Stephanie Maas:

promise. You're bringing this to life.

Kim Rozdeba:

At the Regis Hotel, high luxury hotel, beautiful

Kim Rozdeba:

hotel, they empower their employees who are accountable

Kim Rozdeba:

for that service delivery, every one of them if there's a problem

Kim Rozdeba:

they have, I believe it's about $2,000 at their discretion to

Kim Rozdeba:

solve a customer's issue They don't have to go anywhere, they

Kim Rozdeba:

don't have to get approval, every employee in that company

Kim Rozdeba:

can solve up to $2,000. a customer's problem. I think, if

Kim Rozdeba:

I had 2000, I think I could solve what a few problems.

Stephanie Maas:

That is awesome. You know, when when I originally

Stephanie Maas:

heard the word brand, I thought about, you know, my mom was

Stephanie Maas:

raised in a time where brands, quite frankly, established

Stephanie Maas:

those, the haves and the have nots, if you brought knit, you

Stephanie Maas:

know, if you could buy brand name things at the grocery

Stephanie Maas:

store, or, you know, at the shopping center, wherever you

Stephanie Maas:

did, that was it. So she was not raised as a half. And so as she

Stephanie Maas:

grew older, that was very important to her to buy certain

Stephanie Maas:

brands, because it was the feeling. And I never understood

Stephanie Maas:

why she was so loyal, because quite frankly, there are better

Stephanie Maas:

products out there. But she is so immediate, she will buy a

Stephanie Maas:

certain name brand, she I just can't get her to change. And I

Stephanie Maas:

get that now, that's the feeling. And I think about the

Stephanie Maas:

generation where that I'm in, we have very little brand loyalty,

Stephanie Maas:

and it's a lot about price. However, as soon as that comes

Stephanie Maas:

out of my mouth, I think about what was one of the biggest

Stephanie Maas:

gifts this year for over the holidays, almost every single

Stephanie Maas:

female that I know, Stanley Cup, they're huge. And I was trying

Stephanie Maas:

to think like, what is the feeling that the Stanley Cup

Stephanie Maas:

that I have now? What does it represent? And it is a feeling

Stephanie Maas:

it's an it's almost a sense of being cluded? That is super

Stephanie Maas:

interesting. So let's take that. So you have this idea around

Stephanie Maas:

brand and the importance and what consists of it out? Did you

Stephanie Maas:

get to focus on females, because as a non female, and I'm not

Stephanie Maas:

making an assumption there, that surprises me a little bit. So

Stephanie Maas:

talk me through that.

Kim Rozdeba:

So I got to start with the first there's 20

Kim Rozdeba:

entrepreneurs a woman in this book called branding queens, and

Kim Rozdeba:

they all why how we came up with the name was each one of them

Kim Rozdeba:

was referred somewhere in the media of creative something. So

Kim Rozdeba:

it was kind of an obvious it was like a ha moment for me. I had

Kim Rozdeba:

several other titles before that. But it started repeating

Kim Rozdeba:

itself. I'm going this is it. This is what the book should be

Kim Rozdeba:

called. But the first woman that I actually had this started the

Kim Rozdeba:

whole idea was the champagne, Veuve Clicquot.

Stephanie Maas:

Very familiar, huge fan.

Kim Rozdeba:

So if you translate Vu, it's widow in English. I

Kim Rozdeba:

didn't know that either. And I go, why? Why would you put widow

Kim Rozdeba:

on a champagne bottle? I didn't know that it was actually a

Kim Rozdeba:

woman behind the champagne house. So it got me intrigued to

Kim Rozdeba:

go, okay. There's a woman behind this product. She started in

Kim Rozdeba:

1810. Napoleon was raging and wars around a France, women were

Kim Rozdeba:

basically second class citizens. How did this happen? So that was

Kim Rozdeba:

my journey. That was the start. And then I go, and why did she

Kim Rozdeba:

put when all you have to read the book to find out? So then I

Kim Rozdeba:

started saying, Well, is there other women out there that I'm

Kim Rozdeba:

not aware of? There's quite a few that I am. And they're

Kim Rozdeba:

actually in the book. But are there others that I'm not aware,

Kim Rozdeba:

and I started digging. And the hard part was as you go back in

Kim Rozdeba:

time, I mean, brands are a relatively new concept. They

Kim Rozdeba:

really came into their, their, their place back in the 1920s

Kim Rozdeba:

30s, boomers, all the different brands that came up during the

Kim Rozdeba:

boom 1940 There was a lot of brands that started prior to

Kim Rozdeba:

that everything was just sort of a commodity, there was there was

Kim Rozdeba:

no printing presses and stuff, there was no way to communicate,

Kim Rozdeba:

you know, personal attachments to these things, or where it

Kim Rozdeba:

came from. And that's kind of the the intent, right? is people

Kim Rozdeba:

want to know where this is it safe is this? Is this a

Kim Rozdeba:

reputable organization? Am I going to die if I eat this?

Kim Rozdeba:

These are important things to know. But there were there were

Kim Rozdeba:

women out there Bissell the vacuum cleaner, a lot of cases

Kim Rozdeba:

they started with their husband, they were joint in the business

Kim Rozdeba:

because they intimately knew the business. Their husbands passed

Kim Rozdeba:

away fairly young, particularly in today's world. Did they have

Kim Rozdeba:

to continue with the company, a lot of cases they didn't. Other

Kim Rozdeba:

cases, they had like four or five kids, but they wanted to.

Kim Rozdeba:

And they saw the vision of what this brand was and they actually

Kim Rozdeba:

built the brand. So I took situations here where they

Kim Rozdeba:

actually took whatever they they had when they started and then

Kim Rozdeba:

did they actually grow it? And did they actually make an iconic

Kim Rozdeba:

brand? And did they have enough evidence attached to it that

Kim Rozdeba:

they actually did get involved in building the brand

Kim Rozdeba:

themselves. So they just weren't an icon associated with the

Kim Rozdeba:

brand. And I found 20 women. The youngest is Sara Blakely Spanx.

Kim Rozdeba:

This recently stepped down as the CEO of her organization. I

Kim Rozdeba:

think she's got three kids three or four kids but These are

Kim Rozdeba:

fascinating stories. They're fascinating stories, because in

Kim Rozdeba:

many of these cases, they had no experience of building a brand.

Kim Rozdeba:

They had no experience of building a product. And when you

Kim Rozdeba:

think of building a product, I'll go to Elizabeth Arden,

Kim Rozdeba:

she's a Canadian, she was born in Canada, and she moved to New

Kim Rozdeba:

York City. And she started working cosmetician doing a lot

Kim Rozdeba:

of facials and stuff. And she came up with a product, a cream,

Kim Rozdeba:

she call it a jar of hope. So she already understood the why

Kim Rozdeba:

but she was doing and the why usually doesn't come right when

Kim Rozdeba:

you start with Apple didn't understand what they were doing.

Kim Rozdeba:

At the beginning, it took them a while to figure out their why.

Kim Rozdeba:

And most products, and most brands, this is the case, you

Kim Rozdeba:

don't really start with something big, colossal, you're

Kim Rozdeba:

going to change the world, you're just trying to make a

Kim Rozdeba:

product that's better than any other product. And it's Joe,

Kim Rozdeba:

it's affordable. And you can, you can actually put it a

Kim Rozdeba:

distribution center. And you can put a retail plan, you could get

Kim Rozdeba:

employees, all of these things. So the interesting aspect to all

Kim Rozdeba:

this is is all these women had to learn. And they were

Kim Rozdeba:

ferocious, and their ability to learn different things because

Kim Rozdeba:

they came with just their passion. If anything most of

Kim Rozdeba:

them came with is they knew that there was a problem. And they

Kim Rozdeba:

were the customer in a lot of cases.

Stephanie Maas:

I think, and I know I'm being a little bit

Stephanie Maas:

assumptive here, but I think especially for women, and I'm

Stephanie Maas:

taking this from what you said about Sara Blakely stepping

Stephanie Maas:

down, I think for women to really get into that idea of

Stephanie Maas:

balancing work with family, and so forth and so on. There has to

Stephanie Maas:

be a lot of passion, because there's a lot of sacrifice,

Stephanie Maas:

quite frankly, you know, even in today's society as modern as we

Stephanie Maas:

may be. But the other thing I heard, which I think is really

Stephanie Maas:

good counsel for anybody who feels like they have a passion,

Stephanie Maas:

and it really eliminates ego, and pride, and all these other

Stephanie Maas:

things, is the ability to learn the desire to learn. And I think

Stephanie Maas:

those two things together, just looking at the list some a list

Stephanie Maas:

of the women, gosh, you would have thought, I don't know that

Stephanie Maas:

you would necessarily go out and say they don't have pride or

Stephanie Maas:

ego. I don't think you would say they were prideful or

Stephanie Maas:

egotistical. But I don't know that without your direction

Stephanie Maas:

here, we would naturally say that their ability and desire to

Stephanie Maas:

learn was a standout or would be the advice. I think, you know,

Stephanie Maas:

most people would say, hey, advice, passion, get organized,

Stephanie Maas:

rely on other people don't try and do it all. But the way he

Stephanie Maas:

broke that into just ability and desire to learn. It's so cool.

Stephanie Maas:

Is there anything that you wanted to make sure we talked

Stephanie Maas:

about or addressed in our time together?

Kim Rozdeba:

I mean, don't be hard on yourself that you have

Kim Rozdeba:

to be a brand. As a person, you know, I took the challenge and

Kim Rozdeba:

said, I'm going to build a brand, it's a lot of work to

Kim Rozdeba:

build a personal brand. And I don't know if all of us need to

Kim Rozdeba:

be a personal brand. I sometimes I think this is a social media

Kim Rozdeba:

platform, wanting all of us to build content, right? It's it's,

Kim Rozdeba:

it's to keep all the social platforms full. And I again, as

Kim Rozdeba:

I said, Be yourself, do you need to present a particularly on

Kim Rozdeba:

LinkedIn, a professional viewpoint of yourself? Yes. But

Kim Rozdeba:

that shouldn't stop you from, you know, having your cooking,

Kim Rozdeba:

Instagram, your tick tock, I know, I know, quite a few people

Kim Rozdeba:

have ticked dogs, for hobbies, and to have all these different

Kim Rozdeba:

things and not feel that you are deviating from your purpose or

Kim Rozdeba:

your goal because that puts you in a box, you know that

Kim Rozdeba:

consistency puts you in a box because that's what a brand is,

Kim Rozdeba:

it's going to be consistent all the time. It's going to always

Kim Rozdeba:

act this way. And human beings can change, right? Sometimes if

Kim Rozdeba:

you see famous people who are brands, and they change, not for

Kim Rozdeba:

the good, you know, that has a detriment to the brand. So we

Kim Rozdeba:

know that but I don't want to be the king of England or the Queen

Kim Rozdeba:

of England in the sense of you know, being confined have a

Kim Rozdeba:

personal way of being presented. That's not real life, I don't

Kim Rozdeba:

think.

Stephanie Maas:

No, no. This has been super insightful. Thank

Stephanie Maas:

you so much for being here and for your time.

Kim Rozdeba:

Stephanie. I really enjoyed it. Thank you.

Stephanie Maas:

Oh, thank you very much.

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