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How to raise your profile with an Awareness Day with Kerry Jordan
Episode 923rd April 2020 • Publicity for Pet Businesses • Rachel Spencer
00:00:00 00:19:50

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Have you ever wondered where Awareness Days come from?

Or maybe considered setting one up that relates to what you do in your business?

Three years ago dog photographer Kerry Jordan did the same and decided she was going to set one up herself.

She had the brainwave to create National Dog Photography Day and it takes place every year on July 26th.

For the last two years it has trended on Twitter with organisations all over the world taking part, from celebrities to football clubs.

In this episode, Kerry shares what you need to know if you're thinking of doing the same.

Here is a summary of the episode with the timings of the key points covered:

1.40 - What it's like living with FIVE whippets!

3.09 - Working with different pet product brands.

5.10 - Coming up with the idea for National Dog Photography Day.

6.20 - Kerry's advice on how to create a day that resonates with your ideal customer.

7.30 - Registering her Awareness Day.

8.20 - Tips on reaching as many people as possible on the day.

10.00 - Trending on Twitter.

11.20 - How Snoop Dogg got involved.

15.00 - Speaking about her Awareness Day at 2020 Sorted with Janet Murray.

16.00 - How to get involved with National Dog Photography Day 2021.

17.10 - Kerry's tips for people who want to set up an awareness day.

Links mentioned in this episode:

If you're thinking of setting up an awareness day, you can register it at:

If you'd like to find out more about Kerry, visit: where you can find all her social media channels.

If you are thinking of pitching to the media and you have time on your side, I have a free press release template that comes with a series of e mails to support you.

You can download the template here:

If you've heard about my Publicity for Pet Businesses programme and are interested in taking part in a free taster I'm holding over five days this summer you can sign up here:

Join my Facebook group:

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