This episode of The Art of Entrepreneurship is for founders who assume August is a throwaway month because everyone's out of office.
Today we're talking about the difference between resting on purpose and coasting by accident, and why the two get confused every summer. This isn't a hustle-culture take; it's the opposite, and it’s a distinction I've come back to all year.
I share the story of a dead Q4 we had a few years back and how tracing it back showed the real problem started in July, not October, because the pipeline that feeds Q4 always begins two to three months earlier. I get into why service businesses need to manage for even capacity across months and not just total revenue, and why the quiet months are exactly when the biggest pipeline pushes should happen instead of the loudest ones.
I also share why I've started counter-scheduling my own time off, taking my breaks when everyone else is working and working when everyone else is out. (Side note, it's one of the most practical ways I've found to stress-test whether a business actually runs without you.)
Tune in if you're ready to stop treating August like a dead month and start treating it like a head start.
If you like this episode, here are some others you'll enjoy.
✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.
If you're ready to level up your B2B marketing, check us out.
→ accelitymarketing.com
🎧 Catch up on past episodes, submit topic ideas, and learn more
jackiehermes.com/podcast
⭐ Love what you hear? Please leave a 5-star rating on Spotify and on Apple Podcasts to help more entrepreneurs find the show.
📲 Let’s connect!
LinkedIn: linkedin.com/in/thejackiehermes/
Instagram: @thejackiehermes
TikTok: @jackie.hermes
Website: jackiehermes.com
