Last week, Tom tackled what niche and what service is best. Spoiler alert! There is no best niche or service. However, you might want to do certain things based on where you are at in your business. Listen to Episode 26: Best Niche - Best Service to get the details. You can find it at remotemillionaires.com/podcast
In today's episode of The Remote Millionaires Podcast, Tom talks about specialization and whether or not you should do it. But first, what is specialization? It's when you focus on a specific industry or service. Example: We help dentists get more patients, or we specialize in SEO only. Some people do both by offering SEO only to Dentists.
The usual advice you’ll hear is you should definitely specialize. People say. “The riches are in the niches.” You’ll even hear stories of professional athletes used as examples.
But in David Epstein’s fantastic book ‘Range - Why Generalists Triumph in a Specialized World’ he shows that many more top successful people in their fields DID NOT SPECIALIZE when they were younger. They specialized late in life and became the best.
What does this have to do with starting and growing a remote digital marketing agency? Tune in to this episode to find out.
If you're interested in building a Digital Agency, join the Remote Millionaires Program. Go to: https://remotemillionaires.com/
“Go easy on yourself. Give yourself plenty of time to achieve your goals. Forget the idea that you're going to have a million-dollar business in 30 days. More than likely, it's not going to happen unless you're exceptional.”
- Tom Gaddis
In This Episode:
- What is specialization? When should you specialize?
- Why being a generalist is a better idea when you're just starting out
- Success tips for aspiring entrepreneurs
And much more…
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