In the final episode of season five of Behind The Membership, Craig Cannings, co-founder of Freelance University, joins us to share the story of how he and his wife Kelly transformed their business after switching to the membership model.
He shares what inspired him to go down the membership route after selling a la carte courses for so long, why they made the decision to adopt the closed-door enrollment model and how they’ve found a way to stabilize growth in-between launches.
He also talks about what it’s like running a membership with his wife, the changes they made to the business during the global pandemic to better serve their audience and how they use badges and certifications to aid member retention… Plus much much more.
Craig is the co-founder and Chief Learning Officer of Freelance University, the #1 learning hub for Freelancers to level up their skills and increase their income opportunities. Since 2008, Craig has been delivering high-impact online training to 1000s of students in over 75 countries. He has been freelancing successfully since 2003 and has design a proven plan for launching a thriving Freelance business in 30 days or less.
“It’s a very interesting space as we see this freelance economy boom, even in the midst of a global pandemic.”
“Now we’re at a really good place. We have almost 800 members in our community and we’re at the highest point we’ve ever been.”
“The membership has allowed me to take control of the business, as opposed to let my emotions or the model control me.”