Mark Miller is the co-author of ‘Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World’. He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Group’s global luxury and premium brand agency.
Recently, Mark and his strategy team at The Legacy Lab published a pioneering study. It reports on the rare breed of leaders and brands writing history every day, the people they inspire to bring the past forward, and the physical or digital products and experiences they create to build lasting legacies in a short-term world.
Traditionally, “legacy” refers to the past. This important study examines legacy as a still-vital part of today. The resulting book, ‘Legacy in the Making’, has been endorsed by Simon Sinek as “a must-read for anyone who wants their work to last beyond their lifetime.” It was a #1 new release on Amazon and a bestseller on the Washington Post list and other places.
I get sent many books as a result of hosting this show, and this is one of the best I’ve seen in a long time. As a result, this is an incredibly rich podcast interview where Mark shares some incredible stories of truly great leadership at remarkable businesses; there are some that you will have heard of, and others that you probably haven’t.
Mark had kindly given us two copies of the book to give away to listeners of the show for free. All you need to do is click on the link in the show notes below.
Whether it’s a leadership question for Ben, some feedback on the show, or a guest suggestion, we’d love to hear from you. Whatever the reason for getting in touch, you can easily do it by clicking the link below that Ben will personally review:
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