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203: ‘Rethinking the Architecture Business Model’, with Peter Markos
Episode 2032nd September 2025 • TRXL • Evan Troxel
00:00:00 01:13:42

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Peter Markos joins the podcast to talk about rethinking the traditional business model of architecture by developing products instead of relying solely on client-based services. The conversation covers Peter’s journey from winning Airbnb’s OMG! Fund to creating a prefabricated, scalable cabin business, the role of investors and partnerships, the realities of risk and operations, and how timeless design, branding, and physical models play a critical role in building trust and long-term value. This episode offers a candid look at how architects can apply entrepreneurial thinking, prefabrication strategies, and product design principles to create new opportunities for practice, scale, and impact in the AEC industry.

To learn more about Peter Markos, see the full show notes with links at https://trxl.co/203

To get more great conversations with AEC technology leaders on the TRXL podcast please visit https://trxl.co

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