In this episode, Monique discusses the current ability and future of AI tools, particularly in copywriting.

Topics Discussed Include:

• The drawbacks to using AI tools in copywriting
• Being guilted into not using AI
• Surviving as a nascent and/or small business owner
• How you've already been duped by AI tools
• How people get in their feelings about being replaced by AI tools
• Using Jasper and getting it for free at tpmfocus.com/jasper

Follow Monique Mills

LinkedIn: https://www.linkedin.com/in/moniquemills/

Bio Website: https://moniquemills.biz/

TPM Focus - Trusted Business Strategy for Startups and SMBs: https://tpmfocus.com/

All right, you guys.

So, you know, I get questions in throughout the week and I answer

one or two of them on a podcast now.

And this one in particular came in about using.

AI copywriting tools.

So, you guys may already know about certain tools that are out there,

and if you don't know about them, just know that people are using them.

And you're reading things that have been generated by the

computer and not by an individual.

And, one of the tools, I've actually talked about many times where

we're an affiliate of it as well.

And it's called jasper.ai.

Well, this question came in and there, their question was.

I've heard that there are great AI copywriting tools, but I've also

been warned not to use them to create blog posts and social media polls.

Can you tell me some of the reasons why it's not a good idea

to use these AI copywriting tools?

So here's my answer.

On the surface.

It seems like a no-brainer to use AI to help you write your

social media posts and blog posts.

I mean, after all, who doesn't want to save.

Time and effort.

However, there are some good reasons why you might want to think twice before

using AI copywriting tools for your social media accounts and your blog posts.

First of all AI, it's still in the early stages.

And as such, it's not always accurate.

This can be frustrating, especially if you're trying to

avoid mistakes and your poles.

Secondly using AI can make your.

Your pulse sound robotic and impersonal.

Okay, so let me stop right there.

You guys.

I just want you to know that everything that I just said.

Was written by a copywriting AI tool.

Everything.

I just said.

So I'm a fan of copywriting tools.

That's why I use Jasper AI just to really, use it to get over writer's block.

Like I don't use it to write everything, but I certainly know it's a essential

tool for getting over writer's block.

For different things, right?

The weather's writing an email or writing a post or writing a proposal.

I mean, all kinds of stuff.

Just think about anything you have to type.

And, and communicate with someone, or let's say you have to create a video.

I want to tell you guys about this other tool.

And it's crazy.

There's so many of them.

But it's in the same family as the AI copywriting tools and is basically AI.

Video marketing.

And you know how you'll go to, let's say YouTube or let's say you

leave and do a training video and here's a person that's talking and.

You know, they're on camera and near saying whatever to you.

They now have ones that generate it's a real person, but in generates

their speech using the same AI.

Technology that the copywriting tools use and it's called the technology.

Anyone can use.

And it's it's paid for by, by the government, the whole research

behind it, similar to the internet.

And the technology is called G P T dash three.

So we call it GPT three.

And it's, it's basically an, you know, an algorithm that gets trained.

There are so many tools that are being used right now that use this technology.

And yeah, there are certainly, pros and cons to using each of them.

But I just wanted you guys to see how you can use them, but make

sure you insert your own voice.

Right.

And make sure you're just not copying and pasting.

One of the, folks in my network that was concerned about using this AI

copywriting, technology is out there said, oh, well, you know, Google.

Is going to start a knockdown on any post or anything that they

can pick up has been created by using these copyright and tools.

And in reality, it can't, I mean, none of it is verbatim.

And actually matches something that someone else did like verbatim.

There might be bits and pieces, but again, That's why it's important for you

to just use it as kind of a foundation to get you out of, you know, writer's

block or if you just can't think of how to say something, what to say, you

know, just type in, Hey, I want to talk about this and it'll literally

spit out everything you need to say.

And then you can just be like, ah, I don't like this, or I

would say this differently.

I would say that differently.

And I would add this.

I would add that you see none of this has meant to be an exact recipe.

I mean, even with recipes who follows them, you know, piece by piece.

Who follows them piece by piece.

You always add a little bit more salt, sugar, you know, oregano,

and that wasn't on the list.

This is the same thing with these tools.

Like people have to stop making it seem as if like it's.

It's literal.

Like, you know, you put stuff in here and then you just copy

and paste it there, you have it.

You have a blog post.

No.

I mean, what type of creativity, what type of, boys is it?

If it's just created by your computer and it's not, you, you know, we're in the

days where authenticity matters and people want to know who they're doing business

with, they want to know how you think about things, how you feel about things.

Before they even do business with you and the nickels for brands to not

just individuals that are, that are maybe consultants or freelancers or

whatever kind of service provider or doctors or accountants, like people

just kind of want to know a little bit more about you were in that age where,

you know, you may say we're nosier.

And then we used to be because we have access to so much more information.

So my thing is don't take it literally that these tools.

Are meant to replace you.

There is no way there is no way.

Everyone is an individual.

I mean, we even have different DNA, like no DNA is identical.

Right?

And so it's a, it's the same thing.

No one is identical and you want.

Your voice and who you are to be reflected in your writing and communication.

So I would never suggest that you.

Use these tools to totally replace your voice or anything of that nature.

But I do say just like with anything else that's meant to help you do

things quicker, faster, easier.

It's a tool.

It's not a replacement.

Use it.

Go ahead, give it a shot and use it.

If you'd like to get, for a free 10,000 words to test out the one that.

That I use and that I used on you at the beginning of this episode.

The one I use is called Jasper AI.

So if you go to T P M focus.com.

Forward slash Jasper.

You'll be able to get the free, sign up.

And start using it now, typically it isn't free.

Like, it might give you a few hundred words or a thousand words for free.

But you get up to 10,000 with my code and yeah, I'll.

I'll receive, some type of compensation, but it won't affect you at all.

But in order to get that deal, like you have to do it with someone like me, like

an affiliate to get that 10,000 words.

When I tell you, once you try it, you never go back.

Especially if you have to churn out, let's say a book.

Like people even use these, these tools for books.

Okay.

And I know not a lot of people are talking about it, but you

know, this is the unpolished MBA.

I'd tell you guys what's going on behind the scenes.

Especially to my clients.

Like it's, it's a few things I tell you guys here, but my clients, I tell

them really how the sausage is made.

And how these businesses are able to be so efficient, because it's a lot

of things that you just don't know.

Like you guys don't know what technology is doing on behalf of businesses and

making them so much more efficient.

And this is just one of those things.

It's a tool.

So if you go to T P M focus.com.

Forward slash Jasper and S J a S P E R.

You'll be able to get access to the free 10,000 words.

And I promise you, it's going to be like, whoa.

So let me give you like a little assignment.

Let me think.

This is a podcast salicious uses as an, as an example.

So you can say I'm this go to Jasper and asked it to write on

what are some of the benefits, just literally type this in right.

Say.

What are some of the benefits of starting a podcast?

And it may ask you like the tone of voice you want to use.

You can type in Oprah.

I want the Oprah tone of voice.

You can type in Joe Rogan, tone of voice.

You can type in Elon Musk and it will literally write it in a tone

that they use when they speak.

Okay.

So all you have to do is like enter those two pieces of information.

Hit select output.

And you can tell it to write three different variations, five different

variations to give you some examples of things that you could use.

Right.

And it will spit out paragraphs and paragraphs of why you should

create a podcast it will spit out all the information and then

you'll look at it like, huh?

I never thought about that.

It's almost like.

An extreme version of Google.

You can type in any question and it'll answer it for you and keep elaborating.

As long as you wanted to elaborate, it can go on for paragraphs.

It can literally write a book on topics.

It's pretty amazing.

And so to downplay it or be afraid of it, or copywriters is say,

oh, no, it was terrible tool.

Don't use it.

It's all fake.

It's not authentic.

And you know, you're going to get striked by Google because

they can pick up it's an AI tool.

Yeah.

If you're copying and pasting, it sounds robotic.

It's this terrible.

But like, it's almost like how people, you sit down, play, you know,

buying, Like pre-made meals are doing.

Hello, fresh or one of those kinds of things?

Yes.

A pre-made meal.

It doesn't mean I can't season it the way I want to season it.

Sure I can go to the grocery store and buy each individual thing.

I need, I can buy the meat and I can buy the vegetable and I can buy, you know, all

of the separate items, but it comes in a box already together for a family of four.

It's just making my life easier.

Why wouldn't I buy it?

It doesn't make me any less of a homemaker.

It doesn't make me any less of a wife, a mother, like it's just making life easier.

And let's say, I, my family likes things that spicy.

Okay.

So.

So I can still use my spices and stuff to make it.

To our liking, right?

It's the same thing.

So please don't get discouraged based upon all this nonsense

from people who are afraid of, of moving forward in technology now.

There are always instances when it comes to AI, how AI tools.

And for those of you who don't know AI mean a stands for artificial intelligence.

Okay.

And there's different variations of, different, Topics within AI.

And right now I'm talking about one in specific, but there are several others.

That really, yeah, there are pros and cons to all of this stuff and just

understand, you know, how you're going to use it or how it will affect you.

But I'm telling you right now, this AI tool, and this is, I mean, is one of

those things where, I think I became hip to it from someone else in my network.

I work with a lot of, tech folks and my network is just full of it.

And so we, we share lots of tools and plus, you know, I'm a marketer as well.

I have a marketing company.

TPN focus.

Marketing.

And so we use a lot of different things or we help our clients

strategize to use certain things.

Especially when they're a small business or just a startup.

We're in early stages.

They can't afford to pay a copywriter, you know, 5,000, 2000 a month or whatever

it is, when you can use one of these tools that will save you a ton of time,

that may cost, a hundred bucks a month.

Like it's a no brainer.

Okay.

And, and let me tell you right now, a lot of copywriters.

That are being paid thousands of dollars.

Are already using these tools.

They're already using them.

And you know, the folks that they, their clients that they

work for just don't know.

And how do I know that because I'm in a group with a lot of these folks.

And near from all over the world.

And just know that it doesn't make them any less.

Brilliant as copywriters because they still have to do research and

have your tone of voice and, you know, be witty and unrelevant, and I

mean, it takes a person to do that.

These tools are not at that level yet.

So copywriters are still worth the money.

I'm just saying that.

For, companies that maybe, you just don't have it right now or you may

have one person on staff or that person on staff responsible for getting

your marketing going as part of your revenue engine is actually you and

you're not that great of a writer.

But maybe you're a great speaker or you're funny, or you're, you know,

you, you still have value that can be added into the writing process.

But just know that there are tools that you can use.

And you shouldn't feel guilty about it.

And actually no one cares.

Ultimately people want whatever value it is that you're going to provide to them.

They don't care how the sausage is made.

In fact, all they care about is the value.

That they received from it.

I always talk about how, and it's not a bad thing per se, but I talk about

how just inherently we as humans.

Most people are selfish.

Very selfish by the way.

And in a lot of ways, it's, it's kind of innate because as humans, we have

this self preservation kind of instinct.

And so I just want you guys to know that, that part of people downplaying

things that they think may replace them, or, say , their stuff is better

because they wrote it, like let them believe whatever they want to believe.

Okay.

Because at the end of the day, what would I do as a consultant?

And my work every day is I want to make sure all of the businesses

that I work with and all the clients I work with earn revenue.

And create sustainable businesses and do it ethically.

Like they're not out here robbing and stealing and, you know, taking

money from people and not delivering.

And if.

Having a tool that helps them get things done quicker just on the

marketing side available to them.

There is no way in this world.

Anyone should be making them feel guilty about it.

And, and I, I understand, like that's a hurdle that some folks have to

get over because they feel judged.

But get over it, a lot of copywriters are already using this tool.

On LinkedIn, probably about maybe all it has to be maybe.

Five six months ago.

A copywriter reached out to me.

I'm a just say, I felt like the evil spirit through.

Through the DM.

But he was like, Hey, you know, I went to a blog post, like some random blog posts,

on your website and it's probably old.

You guys know all your first blog posts or old blog posts are literally terrible.

I am no different.

Some of mine are really good, but some of the early ones, like I

had, you know, I had a copywriter.

And, some things I wrote in the copywriter re did

and those kinds of things.

And so, he sent the email saying, oh, I read one of your blog posts.

I think I can make it better.

You know, this is wrong.

That's wrong.

Now, mind you, I know my stuff now.

Like I know my stuff when it comes to tech and business and.

You know, you can't tell me, I don't know my stuff.

Maybe there was a comma missing.

But, who cares?

Right?

I'm an engineer.

I'm not, you know, an English teacher.

So he made like a comment about the grammar or something.

I'm like, dude, like, that is not even important to me.

I think all my folks care about is getting the information

and the information is there.

And it's really not the smartest thing to reach out to someone and

tell them, Hey, your stuff sucks.

You know, well, he doesn't understand the content of course, because

he's a copywriter, but to be like, oh, you're missing a comma here,

like kind of nitpicking stuff.

Don't listen to people and it's telling you, that's the way

to go about getting business.

So he sent me that email.

I mean that DM through LinkedIn.

And I was like, oh, you know, Thanks.

But you know, I'm actually testing out.

This, this new tool.

It's not, it wasn't used for that.

And I'm testing out this new tool.

Have you heard about it?

And I'd mentioned, Jasper to him.

He's like,

Oh, those two suck.

And, and you can't replace someone like me now, mind you, I don't even know the guy.

You know, he was obviously a bit of a weirdo cause he was personally

insulted by saying, Hey, have you ever heard of this tool?

You know, I'm thinking of testing it out.

And again, it was way before I actually started using it.

And this guy went ham and I'm like, dude,

This is all the more reason why I liked the tool.

I don't have to worry about attitude from it.

I don't have to worry about attitude from it.

And I know the more we adopt technology and tools and stuff, the less some people

feel that we have to deal with each other.

Especially when you think about the other end of,

Of the spectrum where folks are using virtual reality.

And, mixed reality and, you know, headsets for stuff.

And, you know, that's all part of AI by the way.

And people feel as if AI disconnects us from each other.

And I can see how that can happen, but it's times like that where

I'm like, oh my gosh, does weirdo just end up in my DM going ham?

Because he thinks a tool is going to replace him.

Where in reality, the question was, have you ever heard of it before?

And he was offended.

And, so, you know, as a busy entrepreneur myself, I don't have time

to manage some strangers emotions.

And, so it just reminded me again of like, it just reminds you

of just how people are complex.

And if you read any of my posts or listen to several of my episodes I

have to bring that up at least once or twice a season, on the unpolished MBA

podcast, because people are complex.

And so I say all that to say, Tools are not bad.

Don't let people guilt you out of it and just understand you don't have to

copy and paste and it, and it shouldn't consume your, your entire life.

None of these tools should, but they should be able to enhance

what you're able to accomplish.

And for me.

That's more important than what anybody thinks.

And I hope that you all.

Realize that people are already using it.

And if you're choosing not Sudan, Hey, that's on you.

But just know that people are being more efficient and able to do more in

their business and put more content out and all of that because they're

using tools that make it easier.

And as a person that, that it's in the tech world comes from the tech world

and my whole life revolves around trying to make things easier, in the

world and learning about different technologies and tools and stuff that

are out now, and that are coming out, that makes life easier for people.

I'm an advocate for it.

You know, and so.

With that said, if you want to test out Jasper, for yourself, just go

to TPM focus.com forward slash Jasper.

And then from there, you can just go ahead and sign up and see how it works for you.

And you know, let me know what you think.

I hope you guys have enjoyed this episode.

I'm a storyteller and I got so many stories to tell, but

this one in particular, Came from someone's questioned.

And I decided to actually use the AI to, to answer it.

What you think about that?

All right.

You guys.