If natural resources determined the wealth of nations, Brazil would be the richest country on earth and Japan would be the poorest. But resources have little to do with building a healthy economy.

Prosperity happens when the swimming pool installer sells four pools in one month instead of the usual two and says, “I'm going to buy myself three new suits and a big television.”

Then the TV salesman cocks his hat and says, “I'm going to dine out every night this week.”

The haberdasher, having sold 3 suits more than usual, says, “I'm going to buy my wife a piece of jewelry, give each of the kids a new toy, and then take them all out for a fine dinner.”

The next day the jeweler and the toy-store owner, each feeling good about the future, get measured for new clothes and make reservations for dinner on Friday night.

The restaurateur begins thinking about having a swimming pool installed.

Economic prosperity is rooted in desire and confidence – both of which are stimulated by advertising.

That's why Wizard of Ads, Inc. is planning to open an office in Afghanistan.

We Americans are good at convincing each other to buy stuff. It's what we do better than any other nation. Call us naïve, but my partners and I believe that better advertising can radically change the future.

Does your future need changing?

Get yourself to Austin, Texas, on June 17 for an all-day Free Seminar in lavish new Tuscan Hall on the campus of Wizard Academy, and if you can, try to stay the evening and watch the gaslights flicker to life in Chapel Dulcinea at sunset. It will be a day you'll never forget.

See you then.

Roy H. Williams