When Michelle Burgess started a pet blog, Scruffy Little Terrier, so she could share her life as a new dog mum, she never imagined it would grow into a business.

That was back in 2014 and she’d just adopted Border Terrier pup Barney and in that time it’s grown from a hobby to a full time business.

Michelle sells amazing products for terrier owners from clothing to items for the home and she also has treats and goodies for terriers too.

She shares how she overcame the many hurdles that were in her way to launch a successful brand and how media coverage really helped her business grow.

Michelle has been on TV, on BBC Radio and had her products featured in Coast magazine TWICE.

In this podcast episode we cover her journey from having a blog that she started on a whim to an award winning pet brand.

Key topics and timings in this episode:

0.20 - what to expect in this episode

2.15 - Michelle’s background and how the blog started in 2014

7.16 - How having the blog helped Michelle with coping with her health issues

9.18 - Growing her blog into a business

13.53 - How Michelle grew a community of people who could buy her products from her blog

20.04 - Turning her blog from a hobby to a business where she was selling her products

24.57 - How Michelle went about gaining media coverage for her products

32.29 - Why it’s important to really think about the titles you want to target

40.16 - How securing press coverage has impacted Michelle’s business and her self confidence

47.15 - Michelle’s advice to anyone considering building a business - don’t compare, go at your own pace.

51.33 - Being part of a community and how this can support you through challenging times.

54.57 - What’s next for Scruffy Little Terrier

Links mentioned in this episode:

Visit her website: www.scruffylittleterrier.com

Find her on Facebook: www.facebook.com/ScruffyLittleTerrier

Follow her on Twitter: www.twitter.com/MichelleSLT

Check out Barney and Sandy on Instagram: www.instagram.com/scruffylittleterrier

Join the next Five Day Challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge