In this episode, Lindy Hughson, managing editor & publisher of PKN Packaging News, and Daniel Flynn, the co-founder and managing director of Thankyou, discuss the company's vision for reducing extreme poverty globally.

The discussion starts with Daniel reviewing the formation and development of Thankyou and its transition from bottled water to food and personal care products. Daniel also describes dealing with the highly competitive incumbent players they encountered when entering the baby care market. We also review the decisions that lead to exiting the food business and the potential for a return to the water market using recycled PET bottles.

We then move on to Thankyou's certification as a carbon neutral organisation, the difficulty in tracing its supply lines and the business goals that drive operations. This leads to a discussion on the issues encountered trying to scale Thankyou's original model to meet the vision, resulting in the "No Small Plan" campaign.

The episode wraps with a review of lessons learned to date with the campaign, the gap between what consumers say they want compared with what they actually do, and the acknowledgement that creating change is not easy but it matters.

This episode has been brought to you by SMC. For more information, please visit their website on: www.smcanz.com

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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to editor@packagingnews.com.au.

MC: Grant McHerron

Host: Lindy Hughson

Editor: Chris Visscher

Producer: Steve Visscher

PKN Packaging News - © 2021