The truth is, every business will face a tough market at some point. You can’t control external factors like exports, consumption, or the economy, but you can control how you respond.

In this episode, I share the story of a winery that’s confronting the brutal facts, cutting costs responsibly, and at the same time rebranding, innovating, and creating new value for customers. It’s a reminder to focus on what you can control because that’s where resilience and momentum are built.