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STP031: Finding Your Sales Story with Eric Keiles
Episode 3110th December 2014 • Smashing the Plateau • Smashing the Plateau
00:00:00 00:36:34

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Sales and marketing expert Eric Keiles sees the opportunity in today’s shifting business environment. On this episode of “Smashing the Plateau,” Eric talks about strategy following tactics, telling your story, and finding a partner to balance you out.

Topics include…

  • How to handle inbound leads
  • Why you shouldn’t talk about yourself
  • When you don’t need marketing
  • Why curiosity could be your best asset
  • The real role of today’s salesperson


Founder and Chief Marketing Officer at Square 2 Marketing, Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology.