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38: Rethinking outbound: how did Snowflake create predictable revenue from outbound sales? (with Marc Wendling, Global VP SMB Sales at Snowflake)
Episode 3823rd March 2022 • Revenue Champions • Cognism
00:00:00 01:07:01

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Ryan Reisert, Brand Ambassador @Cognism speaks to Marc Wendling, Global VP SMB Sales @Snowflake all about change in sales. In this episode, Ryan and Marc discuss how people, processes and technology change when a company is scaling from series C to IPO, defining each stage of growth along the way, how to optimise the 5 key pillars of outbound and more.

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