Did you know that mothers are responsible for $132 billion spending in Australia every single year? This is why on today’s Business & Life Conversations Podcast episode, I’ve invited Katrina McCarter to talk about one thing that we might be missing out on - marketing to mothers. She is going to share the big mistakes she sees business owners are making, key trends business owners and brands should be aware of, and 5 things business owners can immediately do to improve performance when marketing to moms.