EPISODE OVERVIEW

Duration: Approximately 35 minutes

Best For: Trapped entrepreneurs who feel overwhelmed by AI possibilities and skeptical about whether it applies to their business

Key Outcome: Understand how AI can become your tireless assistant, freeing you from repetitive tasks so you can step back from the day-to-day

He spent 30 years building businesses. Then he discovered AI made him more valuable, not less.

THE BOTTOM LINE

You built your business over 15 or 20 years. You know your craft. You solve problems every single day. The thing is, you're hearing about AI everywhere and part of you wonders if it's just another shiny object, more complexity, more overwhelm when you're already drowning. Laurent Cohen has been exactly where you are. Three decades of entrepreneurship across e-commerce, SaaS, and now AI. What he discovered will challenge everything you've assumed about artificial intelligence. The truth is that AI doesn't replace experienced problem solvers. It amplifies them. Those years you spent learning to think on your feet, to see the bigger picture, to navigate chaos? That's precisely what AI needs. The young guys who only know theory? Their advantage just disappeared. Your advantage just multiplied. This episode shows you how to stop feeling overwhelmed by AI and start using it as the tireless assistant you've always needed, one that never leaves after three weeks because your brain moves too fast.

WHY THIS EPISODE MATTERS TO YOU

When you learn to use AI as an extension of your thinking, you stop storing everything in your head and finally have mental space to breathe

AI handles the 70% of repetitive tasks your team does daily, which means your people can focus on human connection and your customers feel more valued, not less

You discover that your decades of experience make you better at directing AI than someone half your age, the problem solving skills you've honed become your unfair advantage

Every week you delay learning this, you're choosing to stay trapped in tasks that could be handled by a patient assistant who works 24 hours a day and never asks for time off

KEY INSIGHTS YOU CAN IMPLEMENT TODAY

AI is like money, it doesn't change you, it amplifies who you already are. When you're a problem solver who built something real, AI makes you more of that. When you start asking questions about the things you genuinely care about, your family, your health, your business, you'll naturally learn how AI works. No course required. Just curiosity and the willingness to pull the thread.

The reason your communication with AI feels frustrating is the same reason your communication with staff felt frustrating. You weren't being clear enough. The thing is, AI forces you to see this immediately. Laurent discovered that learning to prompt AI properly made him a better communicator with everyone in his life. Your team meetings will improve because AI taught you to articulate what you actually want.

Stop hiring based on CVs. Laurent now hands candidates a problem, tells them to use whatever AI tools they want, and returns in 30 minutes. He's not testing their memory. He's testing their ability to solve problems using the tools available. This is how you find people who can actually reduce your workload instead of adding to it.

You need three things on top of AI to escape the trap: your data, automation to connect your systems, and workflows to keep focus. This framework existed for large companies for decades. Now you can access it. The trapped entrepreneur who figures this out first stops being the bottleneck because the system runs without constant input.

AI gives you the ability to think outside your brain. You don't need to learn design to get a beautiful website. You don't need to learn code to build a database. You direct the agent like you would direct a skilled employee, only this one never quits, never gets frustrated, and is available at 5am when you're already working anyway.

GOLDEN QUOTES WORTH REMEMBERING

"AI is just as good as the one piloting it. You have to adjust. We need to be problem solvers, entrepreneur. People like us, a little bit older, with a lot of experience, AI is exactly what we needed." - Laurent Cohen

"I've actually for the past eight months have never learned as much as my whole life. I'm visiting territories that I would have never dared to visit before with confidence because I've got a sidekick." - Roy Castleman

"A day when you not learn something, is there a day you wasted in itself." - Laurent Cohen

"Any business is built on trust. And now AI is a tool that can break that trust because you're trying to fool people. And you will not win a business by fooling your customers." - Laurent Cohen

"AI has made me a better worker and probably a better human in many aspects." - Laurent Cohen

QUICK NAVIGATION FOR BUSY LEADERS

00:00 - Introduction: Why AI amplifies experienced entrepreneurs rather than replacing them

03:45 - The AI overwhelm trap and how to escape it by starting with curiosity

07:20 - How AI taught Roy to communicate better with everyone in his life

11:30 - The context window secret that makes your AI conversations actually work

15:45 - Three layers you need on top of AI: data, automation, and workflows

19:30 - Why SOPs matter more now than ever and how AI forces you to create them

24:15 - The truth about AI taking jobs and why it creates more opportunity for real problem solvers

28:40 - Laurent's journey from French craftsmanship to American efficiency to Israeli urgency

32:20 - What the next 12 months look like for AI and why trust becomes everything

34:00 - GetOblic: Building voice AI that earns trust before asking for commitment

GUEST SPOTLIGHT

Name: Laurent Cohen

Bio: Laurent Cohen is a founder and operator who has spent three decades building businesses in e-commerce, SaaS, and AI. Today he's the founder of GetOblic, where he's rethinking local discovery by embedding plug-and-play AI voice receptionists directly into a global business directory. His journey from French craftsmanship to American efficiency to Israeli urgency has shaped his approach to building systems that scale without adding operational complexity.

Connect with Laurent:

Website: https://getoblic.com

LinkedIn: https://www.linkedin.com/in/laurent-cohen-usa/

YouTube: https://www.youtube.com/@GetOblic

Instagram: https://www.instagram.com/getoblic/

Facebook: https://www.facebook.com/GetOblic/

YOUR NEXT ACTIONS

This Week: Ask AI one question about something you genuinely care about, whether that's your health, your relationship with your kids, or a business problem that's been nagging you. Pull the thread. Learn how AI responds. This single conversation will teach you more than any course.

This Month: Identify one repetitive task your team does daily and document the exact steps. Every single click. Every decision point. This is your first workflow ready for automation. When you see it written down, you'll see where AI can step in.

This Quarter: Build your first automated workflow using your data, an automation tool like Make.com or Zapier, and a clear process. Start small. One task. One connection. Watch what happens when something runs without you touching it.

EPISODE RESOURCES

Tools mentioned: ChatGPT, Claude, Claude Code, Notion, Gemini, Make.com, Zapier

Platform: GetOblic (AI voice receptionist directory) - https://getoblic.com

Upcoming book: "Thinking Outside Your Brain with AI" by Roy Castleman

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READY TO ESCAPE THE TRAP?

Take the Freedom Score Quiz: https://scoreapp.atpbos.com/

Discover how trapped you are in your business and get your personalised roadmap to freedom in under 5 minutes.

Book a Free Strategy Session: https://www.atpbos.com/contact

Let's discuss how to build a business that works WITHOUT you.

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CONNECT WITH YOUR HOST, ROY CASTLEMAN

Roy is the founder of All The Power Limited and creator of Elevate360, a business coaching system for entrepreneurs ready to scale without burnout. As a certified Wim Hof Method Instructor and the UK's first certified BOS UP coach, Roy combines AI automation, wellness practices, and business operating systems to help trapped entrepreneurs reclaim their freedom.

Website: www.atpbos.com

LinkedIn: https://www.linkedin.com/in/roycastleman/

YouTube: https://www.youtube.com/@allthepowerltd

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Good morning, good evening, good afternoon, wherever you are in

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the world. I want to welcome Lauren Cohen, who we're

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going to have a conversation about AI and just the

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possibilities. I believe AI is just such a tool that

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can inform good. There's a lot of fear about it,

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a lot of conversation about it, but so many more

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people are becoming accepting of it. So. So tell us

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what you do. Hello, Roy. Thank you for having me

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on your podcast. It's a real pleasure being here. Your

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introduction was right on point. AI is not either negative

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or positive. AI is a tool. AI is a solution.

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AI is technology inherently. It doesn't have anything bad in

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it. I like to compare it to money. Money is

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a currency, and money doesn't change people. It turns them

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into who they really are. AI is the same. AI

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is technology. When you start interacting with AI, if you're

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a worker, you work even more. If you're a learner,

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you learn even more. And if you have bad thing

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in your head, it will make it even worse. I

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love what you said there. If you're a worker, you'll

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work even more. Because that's so true, right? Yeah. I

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found myself suffering from this AI overwhelm for a long

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period of the journey because as an entrepreneur, I think

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one of our skills and our strengths and our weaknesses

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is that we see opportunities everywhere. AI comes along and

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the number of opportunities just multiplies by a thousand times.

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So you try and do all of them. And as

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business owners, we have one thing we need to do.

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Fix the problem that you're trying to fix. Stan. This

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is so true, Roy. We both have the same sickness.

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Ideas are flowing. And now we have this wonderful tool

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that let us explore, go as deep as we've ever

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wanted to do our whole life. I'm talking to myself,

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and the way you're talking, I know what the feeling.

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I'm digging so deep into knowledge. As a man, all

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my life I've always been putting attention on, making sure

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that every day of my life I'm learning something. I

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was always thinking that a day when you not learn

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something, is there a day you wasted in itself? So

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now with AI, I'm overwhelmed. There's a lot of AI

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bashing, but people are afraid on how to tackle AI.

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And I tell anyone that wants to listen. If you

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want to work in AI, work with AI. Work around

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AI. Start by the beginning. Ask AI a question, learn

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something, any subject, something you love, a passion, what you're

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working, the relationship with, your kids, your wife. Just ask.

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Let it come to you then dig, pull the thread

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and in itself you will learn something. But along the

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way you will learn what is AI, how you need

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to harness AI. AI is just as good as the

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one piloting it. You have to adjust. We need to

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be problem solvers, entrepreneur. But I think this is exactly

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what AI is and what AI needs problem solving. We

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don't need any more of the young, the guys. Those

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guys were good for 20 years. Now people like us,

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a little bit older, with a lot of experience, AI

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is exactly what we needed. You wake up in the

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day as a business owner, you have 10 problems. By

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the end of the day we'd have solved three, but

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you would have gotten maybe 10 more. But that's fine,

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that's exactly what you do it. And exactly. AI is

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the most important advancement in technology. I agree. I think

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there's a deeper lessons that we learn from AI I'll

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give you an example. You have a team of staff

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members, or your family or your friends and you go

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through life believing that you're communicating well. Then you start

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playing with ChatGPT and you ask it to do something

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and it gives you rubbish. You ask it to do

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one or two things and then you suddenly have to

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self reflect what am I doing wrong that's making this

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not work? So you look at the question that you've

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just asked and you say, I wasn't very clear. How

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can I be more clear? And this is a journey

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of mastery, right? You have to go through the steps

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of this journey of mastery. And as you do this,

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I now communicate much better with everybody else because, because

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of AI. It just happened today for me. I, I

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actually for the past eight months have never learned as

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much as my whole life. I'm visiting territories that I

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would have never dared to visit before with confidence because

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I've got a sidekick. I got sidekicks with are different

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agents that are supporting me, that are patient, that are

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elegant. But I had this example specifically today. I was

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working on a piece of code to, to retrieve data.

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I didn't know anything about this eight months ago. So

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I worked on it, I learned and AI trained me.

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I didn't only train my AI, he trained me in

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return. It was not the ultimate result I dreamt of,

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but I was happy. And now I wake up this

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morning and I say I need to do better on

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that subject, something is wrong. I deep dive in it

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with the agent and the agent in a minute comes

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back with a much more elegant solution for me. So

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I'm asking myself, why didn't he Deliver that elegant solution

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seven months ago. He knew it. He's been here all

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along. But I didn't ask that. This is exactly it.

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So you learn about yourself, you learn about engagement, you

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learn about workflows, you learn about old guardrails. I've got

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this massive intelligence in front of me that's ready to

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do something with me, but now I'm going to tame

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it. And the funny thing I would add is that

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it has changed the way I interact with people, but

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it has definitely changed the way I hire people nowadays.

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First of all, I see my agents as HR resources,

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not machines. And I treat them as such. When I'm

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upset, I tell them. When I'm happy, I tell them.

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When I need to push a button, I push it.

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I treat the same way people are mirroring. If someone.

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It used to be that you look at the resume,

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what have you done? You test the person. It's over

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for me. I asked the person to come. I said,

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okay, I have this problem. You have your phone, you

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can have Gemini. I do not care. I will come

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back in 30 minutes. And I'm not asking you to

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find a solution, but I'm asking you, what are you

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able to deliver in 30 minutes using the agent that

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gonna show me that you will find a solution for

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me. And this has changed because of AI. And I

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know so many HR people that are still doing it

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wrong. They receive those people for with their resume. They

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say, put your phone away. This is insane. You don't

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do that anymore. You have the agents, you live with

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the agents. You know, you embrace the agents. I've written

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a book that I'll be releasing soon called thinking outside

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your brain with AI. And one of the core principles

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in there is that we've always had to learn information

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into our brain. We've had to take in this information,

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reading good books, doing things, learn the stuff, then store

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the stuff, then process the stuff. And now we're in

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an age we don't have to do that. We can

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think outside our brain. Yeah, I want to design a

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website now. I'm not a designer. I don't have that

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skill. But I can get that skill outside my brain.

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I can tell the agent, I want you to be

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a designer of this type with this skill. And I

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can know how to direct it in such a way

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that I now don't have to go and learn how

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to be a designer. I can get the job done

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right now. That doesn't take away from designers. I've never

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been very arty. I've Never been able to draw a

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picture. I've never been able to do these things to

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that level that I see people sit down with a

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piece of paper and do it. But now I can

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get the job done right. I can get what I

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needed to done by using this concept of thinking outside

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my brain. One example, I use Notion as a database

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tool and I use Claud code. Claud code is my

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favorite. Cl. Cl is my favorite at the moment. And.

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Yeah. Have you ever had a really good receptionist or

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a really good personal assistant? Yeah. You're talking a human

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one. Yeah, a human one. Yeah. No, I've had two.

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I've had two in my life. And normally what happens

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is they're with me for three weeks and then I

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can't deal with you, or your brain is all over

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the place and they go. Because I'm always thinking about

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15 different things at once. And now during my workflow

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with my Claude, I'm like, okay, I've got this idea.

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Just let's work on this idea. Just. Why don't you

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put this into Notion for me? And it goes away

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and it puts into notion. I'm like, okay, give me

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the databases, give me the pages. Yeah, that's right. This

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is wrong. And I can now. Now it's outside. I

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don't have to store that in my head anymore. It's

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outside my head, and it just frees up the space

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inside my head. So I've gotten way more time for

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thinking because I don't have to be storing as much.

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I do that all the time. If anybody's listening and

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just starting with AI you hear what Roy is saying

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right now. You're not talking only about work. You're talking

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about organization. This is the core of anything you want

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to do in your work life. And you know that

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because you've been entrepreneur even before the AI era. You

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know that's not new. You just apply it. For me,

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it's the same. I'm very strict with my agents. Do

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it in best practice. Do it elegantly. Present me a

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safe solution. Safe, best practice. Elegant. Those are words I

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keep on saying. Because I need my agent to know

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who I am, how I work. Maybe you're an artist

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and you want your agent to be free. Tell him

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to be free. Tell him I give you all the

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freedom in the world. Deliver something for me, myself. No,

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I'm strict. So the way I interact with them is.

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Okay, we've tackled a subject today. Write me an operational

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book, send it to me in PDF, put it in

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your knowledge base. Put it in notion, do what you

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would do if you were with humans. I think there's

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one more thing, the context window. People don't understand this.

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I encourage people to think about this. Every time you

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use a large language model, you start working on the

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thread and you go deeper and it's doing really well.

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And then at some point it stops doing well. Right.

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The reason for this is that as you're going through

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it can only remember the last few things, the last

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five or six prompts, something like Claude tries to load

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the whole thread every time, it uses up all your

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tokens. Just not an efficient way of practice. If you

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think of the each thread that you run as I've

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got five to ten prompts in here before I need

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to get this information out and then go to a

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different thread, you know, then you can start getting to

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something useful. So now this is very important because

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now we are slightly moving from discussing what AI can

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do for you to what do you need to put

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on top of the AI layer to really create a

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business, create a story, create what you are building. And

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I think that today, any workflow

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that you're building with an AI needs three more things.

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It needs data, your data. You need automations because you

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have all those agents, you want them to work together,

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you want them to attach with the data. Notion of

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space, notion of time, all those things are linked to

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automation. And now next are workflows. You're pulling a thread

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and as deep as you go into the thread. So

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what workflow does is that you keep a focus on

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one thread, whatever it is, generative, video, text, music, math,

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you keep it. And then you open a new agent,

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you say, okay, connect. And now I know you know

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that, Roy, but I'm trying to tell to anybody who's

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listening, but it works. Now you have a workflow of

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two systems. And by the way, those things existed forever

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but were only accessible for medium and large companies. Now

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the sea level is getting higher for everyone. So now

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if you have workflows, data, automation, those three things on

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top of the AI layer will make you what you

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want to build. Now you're getting into something real. Yeah,

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and I think there's something deeper in that as well.

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As entrepreneurs especially, you know, 5, 10, 15, even 20

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people, companies, we go into the business and we start

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with, we do everything ourselves, then we hire somebody. And

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every time we hire somebody, we're giving them what we

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know how to do, we're giving them some instructions, but

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we don't give them the correct instructions. We don't give

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them their standard operating procedure properly. Let them do it,

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because we haven't got the time to do all of

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that. To your point of workflows, you can't create a

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workflow unless step by step. Exactly what you do, right?

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So if you're going to go to NHN or Zapier

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or make.com or any of these tools and try and

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automate things, the very first thing you need to do

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is know exactly, step by step, what the process is

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you're doing. And then you have to build the human

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in. Because if you don't build the human in, then

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you lost. Check the AI. Give it a task. That's

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a small task. Make sure it can flow. Make sure.

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I'm going to pick up this image from here. I'm

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going to put it into this thumbnail here. Does that

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look right? Tick a box. Now I can go and

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load it onto YouTube. But this first process of finding

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out exactly what your SOPs are is fundamental. Yes,

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this is fundamental, Roy. I think AI has made me

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a better worker and probably a better human in many

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aspects. This is something that I've learned. Not that I

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didn't apply before in my career. I had businesses, I

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had workflows in my career. But now all those resources

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that AI brings you allow you to take a step

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back. You didn't take in the old world because you

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didn't have the tool. So you just go boom. You're

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bootstrapping what you're doing. But now, because it is so

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efficient, now you can see the big picture. So you

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take a step back for a moment. It already goes

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very fast. It's enough. Speed is good, it's locked down.

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Now let's do something else. Let's see the big picture.

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And it's very interesting because that's exactly how we decided

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to build our company. Taking a step back for a

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tool that is already mature and it already used in

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the workplace, but not by becoming the next SaaS company

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selling that tool door to door. Take a step back.

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See the big picture here. Yes, this is something that

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you acquire because AI give you the structure to acquire

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it. Now there's so much around the fact that AI

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is going to take my job, it's going to take

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the jobs. We've all heard the stories and the arguments

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one way or the other. And yes, AI is going

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to be doing 70% of the jobs within the next

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two years. But this gives us such an opportunity. If

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you have a 10 user company, those people are busy

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doing 70% of their day, repetitive tasks that they don't

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really enjoy doing. But they also have 30% of their

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capacity that they could be doing more human. They could

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be connecting, they could be engaging, they could be interacting,

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they could be doing customer service better, they could be

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having more time to go out and do sales more

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effectively. A salesman that goes out and is able to

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do 10 meetings in a day has been taken away.

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He's going to be much more efficient and he's going

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to be much happier. So my challenge for business owners

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right now is how do you bring more human to

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your company? Because as we go into this AI world,

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we're going to have two things happening. A bunch of

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people will automate everything and just have AI do everything.

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Then other people are going to go and say, let's

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be more human. Right? This gives us the opportunity. And

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everybody that does AI to everything is going to look

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bland. Those companies that value the human, those are the

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ones that are going to stand out. AI as a

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new technology is a growth engine. There's absolutely no doubt

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about that. So it's creating wealth. If it's creating wealth,

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people will hire people. This is not changing because we

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need that problem solving, that thinking out of the

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box. That doesn't do AI, doesn't think out of the

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box. It's a in a box. So we have this

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thing that is inherently human that needs to be here

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to use AI properly. Now, what about job? That's going

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to be lost. I'm going to be cynical and pretty

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blunt. I come from a country, France, where I'm born

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and raised, where in the workplace you have a massive

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amount of people whose soul work in life is

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navigating between the politics of the company that are existing,

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between the water cooler and the coffee machine. Right. Profile,

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personalized. Those don't deserve to work in the workplace unless

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they want to change the way they're doing things. So

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if the price of AI is for them to lose

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their job, I'm okay with that. Yes. It's maybe hard

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to say or hard to hear because I don't have

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problems saying it, but if you change the way you're

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doing things, if you adjust and decide that your life

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is about working and creating and making moves, everything

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going to be fine now. So

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where do you see things going? We've got so much

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going on at the moment, and we'll talk a little

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bit about your company and maybe some of your history

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before that. What did you do beforehand? I know you're

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in Israel at the moment, which is scary. So Tell

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me a little bit about your history beforehand before you're

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now in the AI space. Yes, I was an entrepreneur

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all my life. I started back in 1993. I was

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22 in the environment business in France and I

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was working with public companies, I was working with government

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entities. So what I was telling you about, I know

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very well. And one thing that I've learned because I

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still love my country and where I come from, when

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you live in France, when you're born in France, when

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you're raised and educated there, and I would say that

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for all over Europe, you acquire a sense of craftsmanship

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that is unique. You have a sense of detail, you

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know what to do, those little things that people do

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not see but feel when you're building a project. That's

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what we're good at in Europe. But then I moved

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to America because I had the American dream. So I

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had a window of opportunity. I was just married and

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I tell my newly wife, let's go, I want to

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do it. And the good thing was that it was

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2002, right after the Internet bubble and it was really

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the land of opportunity in many ways. Everybody had lost

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their money. In 1999, Google was just starting. It was

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like the far west in literally. So I just deep

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dive into E commerce and I had the best time

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of my life from then to 2020. This was 20

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years when I built using e commerce, SEO, SEM, social

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media, you name it. And I have tons of story.

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But it was very beautiful times. And there I came

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from craftsmanship to learning efficiency. Now I'm in

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America. You need to learn craftsmanship, but at a certain

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point you just stop and do your go to market

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because go fetch that money. Learn to adjust. And now

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I have two luggages with me. It's efficient, literally. And

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now I opened this new company on AI and I'm

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opening an office in Israel because here in Tel Aviv

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there are many very strong resources in terms of technology

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and specifically AI. And now I'm here and I'm working

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and going to the under the building every other hours

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because they're bombings. And now I learned something else. I

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learned urgency. Craftsmanship is good, but not when bomba are

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on your head, no, when there's no tomorrow, you're still

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working now, you work differently, you think differently. So now

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I move from craftsmanship to efficiency to urgency. And I'm

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54, so I think that when you're blessed enough, because

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this is my wealth, I've been able to travel and

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see different cultures and different way of Thinking those are

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the things that make me who I am. Especially being

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business. It allowed me to build company expanding worldwide. I

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do not think that you can expand worldwide if you

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don't know the cultures specifically on the digital. If you're

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E commerce. If you want to sell in Japan, you

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better know the Japanese culture. If you want to say

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in Germany, you better know the German culture. Where do

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you think the next 12 months will go before we

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close? First of all, I think that as a species,

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human, we will have a self defense protective thing that's

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going to happen with AI I think you've said that

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before, but I'm going to put it in other words,

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we gonna stay away from this perfection that AI is

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doing. We want to look for the little fault, the

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little scratch on the wall, because as human, we're gonna

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say, okay, you're trying to fool me here with your

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video. I don't believe what you're saying. So we're gonna

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go back to that. We're going to go back to

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real life too, because we're going to need that. And

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when that happens, I think the next step in AI

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is for business to disclose that they're using AI now,

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trying to come out with the most beautiful generative video

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to fool people. Yes, it's beautiful. Yes, it looks human.

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But here, made with AI No. This is important as

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a business for a simple reason. Any business is built

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on trust. And now AI is a tool that can

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break that trust because you're trying to fool people. And

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you will not win a business by fooling your customers.

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So yes, the next 12 months will be about disclosing

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AI yeah, I agree with that. So, Carlos, just a

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little bit about your current business and then we'll close

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off. Thank you. When I said we tried to build

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GetObject differently is when I started to tackle the voice

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AI subject and understanding that it was very mature. AI

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now understands emotion. It speaks elegantly. It works 24 7.

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We all know that. But now what do I do

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if I want to have a company that is scalable?

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So I try to understand who are my customers. My

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customers are small and local businesses. I want to equip

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them with AI what do I need to convince them

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that AI is good for them? I need to work

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on trust. Their business has been built on trust.

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The trust that they convey with their clients when they

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enter the store or get over the phone. Ask questions,

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reply, you don't take lightly. And when you sell voice

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AI you don't tell a small business owner, hey, give

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me the keys of what you've built for the last

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20 years. So now that's the frame of it. How

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do I maintain that trust? And our idea was very

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simple. We are building a directory. Every

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single business can have a listing there within two minutes

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as now we have 1.8 million business listed. But the

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cool thing is that immediately once the listing is approved,

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you have an AI that is deployed on the page

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that is pre trained on the information provided. So now

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you have an AI that is free, that is on

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the page that customers can start interacting with when they

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visit the directory. And even the business owner can start

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playing with it and understand what voice AI can do

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for him. So now you see what I'm doing Roy,

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I'm creating trust. The guy didn't spend a dime, but

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he has something fully working. We have a fully working

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AI. So now the next step for him is to

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subscribe to our solution. And then we provide the ultra

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bank voice for online for transfer, call, connection to WhatsApp,

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connection to CRM, everything. We have a package for that,

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but only once trust has been built. So this is

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how we been doing thing and it's doing very well.

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We're very happy. Thank you so much for joining me.

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Stay safe. And how can people get hold of you?

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What's the Best way? Visit g.com you go to the

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footer, we have all the social media there. If anybody

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has a question, if I can help anyone, just send

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a message, it will get to me. Thank you so

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much for joining me. Thank you Roy.