With today’s educated consumers, successful brands need more than just marketing power to thrive in a competitive marketplace. New entrants to the market, especially those with their original roots in pharma, are reforming the industry and setting new standards for big and small players.

With plenty of knowledge about what it takes to build an empire, Blaž Gorjup, chairman and founder at PharmaLinea, talks to Charlotte Bastiaanse, associate editor at Vitafoods Insights, about laying foundations that drive customer trust. Proven health claims to back efficacy, clinical trial investment, quality control and today’s educated consumer all in the spotlight in this podcast.