Tune in to April’s podcast for a conversation on how public alerts have evolved, why radio is still a key player, what the research shows about public reaction to emergency notifications, best practices for crafting your message, why it’s important to know and address your policy hurdles and how GPS plays a role in the next generation of population targeting. Podcast host Fire Chief Tom DeSorcy talks all this and more with Jacob Westfall, chief technology officer with Public Emergency Alerting Services Incorporated (PEASI), a mass notification software company based in Calgary who is the developer of Alertable software.