Collin Stoecker joins Steven & Adam to chat about all the great things that are happening at Western Kentucky in the NIL space, including where they come up with their fun ideas and how they are empowering their athletes on a daily basis.

WKU has cooked up a ton of ideas since opening their WKU NIL Store, including a TopsGun marketing campaign featuring their star quarterback and wide receiver. The merch was a hit!

Stoecker is the Assistant AD for Student-Athlete Development and NIL at WKU.