In this episode, Katrina gives important tips to consider before launching. She tackles questions that'll help you consider whether to run a software or service-based business. The key questions she offers will help any entrepreneur tick all the requisite boxes needed to scale - from starting a business that means something to you to one that aligns with your personality and the demographics of your target market.
Few nuggets of wisdom
It will be easier to run a service business if the delivery process is complex.
Consider what your target audience will prefer in terms of interaction.
What resources do you have? - a software business is easier to scale but requires more time and money while a service run business requires less time and money but it's more difficult to scale.