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Shazia Ginai on supply chain innovation at P&G
Episode 311th June 2020 • dot innovate • Nathan Anibaba
00:00:00 00:58:55

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My special guest this week is Shazia Ginai, she is the CEO of Neuro Insight.

They are a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications.

This allows them to deliver unique consumer insight, and reveal how a piece of design or advertising is affecting people at both a rational and an emotional level.

Enjoy the chat.