Great dentistry doesn’t sell itself if patients can’t see it. Many dentists struggle to explain conditions, earn trust, and grow into the type of practice they want because their communication relies too heavily on words. In this episode, Kirk Behrendt sits down with Dr. Zach Sisler, cosmetic dentist and educator, to break down the three lessons he learned the hard way about dental photography. You’ll learn how photography improves case acceptance, strengthens branding, sharpens clinical skills, and creates better communication with patients, labs, specialists, and your team. If you want photography to work for your practice instead of sitting unused, listen to Episode 1001 of The Best Practices Show!

Main Takeaways:

1. Dental photography helps clinicians get out of their own way by letting patients see conditions instead of hearing long explanations.
2. What dentists find impressive in photos is often different from what patients want to see, which is typically full-face smiles and relatable transformations.
3. Consistent photography strengthens a practice’s brand and helps patients recognize what services are possible.
4. Treating camera equipment as an investment requires daily use; unused equipment produces no return.
5. Reviewing clinical photos allows dentists to self-critique and continuously improve their restorative outcomes.
6. Photography improves communication with labs and specialists by providing clearer information and better collaboration.

Snippets:

1. 02:20 Who Dr. Zach Sisler is and how his practice evolved.
2. 05:00 Why dental photography is a non-negotiable for modern practices.
3. 07:47 How photography helped Zach get out of his own way with patient communication.
4. 12:05 The difference between what dentists want to see and what patients want to see.
5. 18:14 Why branding matters and how photography supports it.
6. 19:16 Treating camera equipment like gym equipment to get a return on investment.
7. 23:26 How photography improves clinical self-critique and growth.
8. 29:23 How photos improve lab and specialist relationships.
9. 34:23 Addressing time concerns and when to invest in photography.
10. 36:29 How much of the photography should be delegated to the team.

Dr. Zach Sisler Bio:

Dr. Zach Sisler is a cosmetic dentist and educator practicing in rural central Pennsylvania. He transitioned a traditionally focused practice into an aesthetics-driven practice by integrating comprehensive dental photography, advanced restorative techniques, and consistent branding. Dr. Sisler teaches hands-on photography and over-the-shoulder restorative courses, both in his office and on-site for dental teams across the country. He is known for his focus on predictable systems, clinical growth, and practical implementation that supports both patient care and practice sustainability.

1. Dr. Zach Sisler Instagram: https://www.instagram.com/dr_zachsisler/
2. Zach Sisler Courses & In-Office Training:https://www.drsisler.com/
3. Instagram: https://www.instagram.com/dr_zachsisler/
4. Website (Courses & Education): https://www.drsisler.com/

More Helpful Links for a Better Practice & a Better Life:

1. The Best Practices Show: https://www.actdental.com/podcast/
2. Best Practices Association: https://www.actdental.com/bpa
3. Upcoming Events & Workshops: https://www.actdental.com/events/