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Marketing on Tap - Sensei Marketing EPISODE 12, 21st September 2018
Episode 11: Tim Hortons, BlackBerry, or Why National Brands Fail
00:00:00 00:24:42

Episode 11: Tim Hortons, BlackBerry, or Why National Brands Fail

Long viewed as one of the most-loved stalwarts of the Canadian marketplace, coffee chain Tim Hortons has had a startling fall from grace when it comes to the trust they enjoy from consumers. Almost mirroring the fall that smartphone maker BlackBerry experienced, even the brand loyalty that Tim's almost exclusively enjoyed couldn't stop the drop in love for the chain. In this week's episode, we look at once-iconic brands and ask the question - is there even such a thing as a national brand anymore? Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.

Read the transcript