Join Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether you're a seasoned marketing professional or launching a new e-commerce store, this episode provides valuable perspectives on when and how to embrace paid media in your marketing playbook.

Chapters:

• 00:00 - Introduction: Laura and Lisa from Double Z Media
• 01:12 - Pitfalls of Relying Solely on Referrals
• 04:10 - Navigating the Transition: Reaching a Wider Audience
• 07:25 - Incorporating Outbound Marketing: Paid Media Strategies
• 10:45 - Tailoring Paid Media Strategies for B2B Scenarios
• 12:55 - Summing Up: When to Bring in Paid Media - A Contingent Decision

Links and Resources:

• Subscribe to our newsletter here
• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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