In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard is joined by Stephanie Pliha, founder of Tribe Agency, a consulting firm specializing in innovative companies, medtech startups, and midsize companies.

With over 25 years of experience in the medtech space, Stephanie shares her journey from a corporate career to founding Tribe Agency. They discuss the importance of strategic brand positioning, go-to-market strategies, and the concept of making a brand a verb.

The conversation covers branding essentials, common mistakes companies make, and the significance of a well-crafted go-to-market strategy. Stephanie also introduces Tribe's marketing-on-demand services and an upcoming masterclass designed to help businesses elevate their marketing efforts.

00:08 Meet Stephanie Pliha: Founder of Tribe Agency

01:49 Stephanie's Journey in Medtech

03:21 The Concept of Making Your Brand a Verb

07:24 Common Branding Mistakes and Solutions

11:20 Go-to-Market Strategies for Medtech Innovators

19:52 Marketing on Demand: A Flexible Approach

25:52 The Importance of Consistent Brand Messaging

29:05 Advice for Founders on Brand Positioning

30:45 Stephanie's Brand Masterclass

33:19 How to Connect with Stephanie

Connect with Stephanie:

LinkedIn: https://www.linkedin.com/in/stephpliha/

Tribe's Website: https://tribeagency.org/

Tribe's Instagram: https://www.instagram.com/tribeagency1/

Stephanie's 8-week Masterclass: https://tribeagency.myflodesk.com/brandmasterclass

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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/

Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/

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