Few brands manage to stay meaningful and relevant in the purpose space. Purpose guru Thomas Kolster and Clarissa Pantoja discuss Corona's journey and how the brand has stayed on the purpose throne for more than a decade. Learn about AB InBev's sponsorship of the Olympics with its no-alcohol brand Corona Cero, marking a new era for Corona reaching hearts and minds with purpose-driven marketing.

Speakers:

• Clarissa Pantoja, Global VP of Marketing, Corona
• Thomas Kolster, Mr. Goodvertising, Author, Speaker, Sustainability Expert

Take Aways:

1. Strategies for building a legacy brand.
2. Purpose-driven marketing insights.
3. Maintaining relevance in the purpose space.

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