A comment from one of our blog readers sparked some thoughts…

A reader left a great question as a blog post comment, and the answer took us to some fundamentals about the role of content on our sites.

In this 17-minute episode, I talk about:

• Why I’m not a fan of “monetizing” your site
• Why simple questions and answers will only take your content so far
• The crucial question that will give you tons of new content ideas
• How to focus more clearly on the right people for your site (and forget the wrong ones)
• What makes sites “sticky” and engaging for customers

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• JD’s site, AdoboHamburger.com
• Stefanie’s post How to Turn One Content Idea into a Fascinating Four-Part Series
• Google’s official post on featured snippets in search
• Brian’s “Who post” on How to Attract Your Ideal Customer with Perfectly Positioned Content
• My podcast on How to Attract the Exact Customers You Want
• My Copyblogger post on how to think about internet trolls
• A post I wrote for Remarkable Communication on the advantages of being thoughtful about who you attract to your business
• I’m always happy to see your questions or thoughts on Twitter @soniasimone — or right here in the comments!